Press Release

The Boost in the Global Internet Speed Increasing the Demand for IPTV

September, 2019

" The global IPTV market is expected to witness a CAGR of around 10% to surpass a revenue of $100 billion by 2025 "

Bangalore, India, August 30, 2019: Based on the recently published study “Global IPTV Market – Drivers, Restraints, Opportunities, Trends, and Forecast up to 2025”, Infoholic Research forecasts that the global market for IPTV will be driven by the improving speed of Internet connection globally. Speedy and reliable Internet connection is an inevitable part of the IPTV ecosystem and is fueled by the increasing deployment of fiber optics, especially in APAC countries. Also, technological advancements, including the increase in the number of HD channels, have increased the demand for IPTV services. In few of the Asian countries, the cost of the Internet is much lesser when compared to developed countries. This is predominantly due to an increasing number of telecom companies competing to get a considerable share of the Internet market. China is one of the significant countries for the IPTV market in APAC. The IPTV market growth has strongly affected the cable TV market in China. The market is witnessing heavy competition among the companies, including China Unicom, China Telecom, and China Mobile.

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Time-shifted media is one of the major drivers for the global IPTV market. Rather than waiting for a TV program to be broadcasted, IPTV provides users with the flexibility of watching content after it is aired. The flexibility linked with time-shifted media has driven the number of viewers using IPTV, compared to traditional cable TV. This, in turn, has helped to increase the revenue generation for the IPTV market. The demand for time-shifted media is a trend expected to continue during the forecast period 2019–2025, fueling the growth of the global IPTV market at a CAGR of around 10% to surpass a revenue of $100 billion by 2025.

Based on geography, the market is segmented into North America, Europe, APAC, and RoW. North America, primarily the US, dominates the global IPTV market in terms of revenue generation. In APAC, the IPTV market is mainly driven by the demand for content-on-demand services in China. Other major countries driving the IPTV market in APAC include South Korea and Japan. APAC has the presence of numerous domestic IPTV providers with many channels and programs in regional languages, including China’s Kylin TV based in Shenzhen and Sky IPTV based in Shanghai.

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The adoption of Internet TV is one of the significant challenges faced by the global IPTV market. The demand for IPTV has increased with most of the audience choosing Internet TV services, including Hulu, Netflix, and Amazon Prime Videos, due to the vast amount of available content along with flexible time and device (can be watched on smartphones, PCs, or TVs).

Revenue generated by the IPTV market is either through subscription or advertisement. Hence, telecom operators providing IPTV services rely on subscription-based models that have considerably increased their customer base over the past few years. Advertisement-based revenue methods are often used by free IPTV providers. Users can freely view the content in the IPTV in an advertisement-based mode at intervals.

"Cheap and fast Internet connection coupled with the ability to watch time-shifted content has led to an increase in the number of people shifting from cable TV services to IPTV" said Arjun Das, Senior Research Analyst, Infoholic Research

Key segments of the report include:

  • Major Type of Content:
    • Time-shifted Media
    • Live Streaming
  • By Revenue Source:
    • Subscription-based
    • Advertisement-based
  • By Region:
    • North America
    • Europe
    • APAC
    • RoW
  • Industry outlook: Market trends, drivers, restraints, and opportunities

Mr. Karthick Subramani

Infoholic Research LLP

Marketing & Communication