IPTV Market By Type of Content (Time-shifted Media and Live Streaming), By Revenue Source (Subscription-based and Advertisement-based), and by Region (North America, Europe, APAC, and RoW) – Global Forecast up to 2025

  • September, 2019
  • Domain: ICT - Verticals - Media & Entertainment
Pages: 70
Tables: 30
Charts: 20
Regions/Countries: 4/8
Companies: 10
Enquiry Hours: 10
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Over-the-air broadcast and cable TV are the two major traditional approaches to watch TV programs. With advancements in technology, Internet Protocol Television (IPTV) and Internet TV have started gaining popularity. Unlike the traditional approach, IPTV and Internet TV do not rely on signals from satellite for displaying the content; instead, the programs are transmitted in the form of data. IPTV often requires equipment, including set-top boxes, and delivers programs through dedicated and private Internet Protocol (IP) networks. IPTV generally provides content-on-demand and live channels. Internet TV is different from IPTV since it uses the Internet that is accessible from TVs, PCs, and smartphones easily. The global IPTV market report considers the revenue generated from IPTV alone and does not take into consideration the revenue generated from Internet TV, cable TV, and over-the-air broadcast.

The global IPTV market is projected to surpass $100 billion revenue mark by the end of 2025, with growing demand for time-shifted media as one of the major drivers. The flexibility of time-shifted media has increased the number of viewers using IPTV when compared to traditional cable TV, which has helped to increase the revenue generation for IPTV. Most of the IPTV services are provided by telecom network operators and Internet service providers since they have the infrastructure and network capabilities for providing IPTV services.

The increased adoption of Internet TV is one of the significant challenges faced by the IPTV market. The demand for IPTV has been affected, with most of the audience choosing Internet TV services, including Netflix and Amazon Prime Videos. Internet TV is more flexible when compared to IPTV, and this is among the primary reasons for the growing preference of audience for Internet TV over IPTV. Further, weak Internet infrastructure and unreliable Internet connection in certain parts of the world lead to frequent disconnections that affect the IPTV market growth. This challenge is more relevant during live streaming since videos cannot be buffered for compensating the Internet disconnection period. A hybrid TV that uses traditional TV services with IP-based services and helps TV providers to offer solutions through a single box is a significant trend in the global IPTV market.

Based on geography, the global IPTV market is segmented in the regions of North America, Europe, APAC and RoW. RoW includes Middle East, Africa, and Latin America. Americas is the leading revenue generator in the global IPTV market with a significant share contributed by the US. APAC is one of the fastest-growing regions in the global IPTV market with major growth being witnessed in China, South Korea, Japan, and Australia.

Based on the type of content, the global IPTV market is segmented into time-shifted media and live streaming. News and sports-related content are the major drivers of the live streaming segment. Few of the broadcast networks allow users to watch missed shows at their convenient time. Time-shifted media is different from VOD (video on demand) since videos on time-shifted media have limited shelf life. For instance, users can watch a VOD TV show that was aired years back, while time-shifted media will not be available after a time period set by the broadcast network.

Based on revenue source, the global IPTV market is segmented into subscription-based and advertisement-based. In a subscription-based revenue model, the user enters into a subscription agreement to access the IPTV services. Users can use the service until the subscription lasts, after which it requires renewal. In the advertisement-based model, users can freely view the content on the IPTV but will be viewing advertisements regularly after every interval of time. The subscription-based revenue source is the major revenue source for the IPTV market.

The global IPTV market is dominated by AT&T, Movistar, Broadcom, Amino Technologies, Oronge IPTV, MatrixStream, KylinTV, SKY IPTV, Cisco, and Elisa Corporation.

According to Infoholic Research, the global IPTV market will grow at a CAGR of over 10% during the forecast period 2019–2025. The aim of this report is to define, analyze, and forecast the global IPTV market based on segments, which include revenue source, type of content, and region. In addition, the global IPTV market report helps venture capitalists in understanding the companies better and make well-informed decisions and is primarily designed to provide the company executives with strategically substantial competitor information, data analysis, and insights about the market, development, and implementation of an effective marketing plan.

  • The global IPTV market report comprises an analysis of vendors, which includes financial status, business units, key business priorities, SWOT, business strategies, and views.
  • The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis.
  • In the vendors profile section, for companies that are privately held, the financial information and revenue of segments will be limited.

1          Executive Summary          

2          Industry Outlook    

2.1     Industry Snapshot   

2.1.1   Industry Trends       

3          Market Snapshot    

3.1     Total Addressable Market

3.2     Segmented Addressable Market    

3.2.1   PEST Analysis

3.2.2   Porter’s Five Force Analysis 

3.23    Related Markets      

4          Market Characteristics     

4.1     Market Ecosystem   

4.2     Market Segmentation         

4.3     Market Dynamics     

4.3.1   Market Drivers        

4.3.2   Market Restraints    

4.3.3   Market Opportunities

4.3.4   DRO – Impact Analysis

5          Global IPTV Market, By Type of Content          

5.1     Overview

5.2     Time-shifted Media  

5.3     Live Streaming

6          Global IPTV Market, By Revenue Source         

6.1     Overview

6.2     Subscription-based

6.3     Advertisement-based

7          Global IPTV Market, By Region  

7.1     Overview      

7.2     North America

7.2.1   US

7.2.2   Canada

7.4     Europe

7.4.1   UK

7.4.2   Germany

7.4.3   France

7.4.4   Others

7.4     APAC

7.4.1   China

7.4.2   Japan

7.4.3   South Korea

7.4.4   Others

7.5     RoW   

8          Competitive Landscape    

8.1     Competitor Analysis 

8.2     Product/Offerings    

8.3     Market Developments        

8.3.1   Mergers & Acquisitions (M&A)       

8.3.2   Expansions    

8.3.3   Business Restructuring       

9          Vendors Profile

9.1     AT&T

9.1.1   Analyst Opinion

9.1.2   Business Analysis

9.2     Movistar

9.2.1   Analyst Opinion

9.2.2   Business Analysis

9.3     Broadcom

9.3.1   Analyst Opinion

9.3.2   Business Analysis

9.4     Cisco

9.4.1   Analyst Opinion

9.4.2   Business Analysis

9.5     Oronge IPTV

9.5.1   Analyst Opinion

9.5.2   Business Analysis

9.6     Amino Technologies

9.6.1   Analyst Opinion

9.6.2   Business Analysis

9.7     MatrixStream

9.7.1   Analyst Opinion

9.7.2   Business Analysis

9.8     KylinTV

9.8.1   Analyst Opinion

9.8.2   Business Analysis

9.9     SKY IPTV

9.9.1   Analyst Opinion

9.9.2   Business Analysis

9.10    Elisa Corporation

9.10.1 Analyst Opinion

9.10.2 Business Analysis    

10        Annexure     

10.1    Report Scope

10.2    Market Definition     

10.3    Research Methodology        

10.3.1 Data Collation & In-house Estimation       

10.3.2 Market Triangulation 

10.3.3 Forecasting   

10.4    Study Declaration    

10.5    Report Assumptions 

10.6    Stakeholders 

10.7    Abbreviations

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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