Innovative Features of Google’s Payment app – Tez; Shaping a Cashless India
Internet has become a quotidian part of life for millions of Indians. From connecting with friends and family, to searching information/news on the web, playing games or enjoying videos to live streaming of movies, no one can deny its vitalness.
But Google has identified another window of opportunity to grab - enabling the common Indians to do away with cash forever:
Indian digital payments industry is expected to reach $700 billion by 2022 in terms of value of transactions.
Over 300 million smartphone users throng the country introducing its new online payment app
- Tez has showered an indispensable hope for commoners, daily wager owners including vegetables sellers, road side tea stalls, and many more. Simple, affordable, and work everywhere and for everyone as Google puts it, Tez — offers a simple and secure way to pay for anything, online or offline in India.
With Tez taking over, smartphone users need not worry of losing their fat cash wallets or note down each paper cash that is spent and track the financial record. Plus, it can devour the fake notes issue that gamut of people confront in India.
Get Started with Tez
Google’s latest foray into the dynamic and promising Indian payment system promises to be a challenging effort. Differentiating from the existing payment system like PayTM, PhonePe and others, Tez allows direct payments to merchants via bank accounts.
Make cash-like payments with Cash Mode:
A powerful aspect in this cash mode is that, it enables you to pay others without exchanging sensitive personal information. Cash Mode enables by letting you to pay another Tez user nearby without having to share personal details like your bank account or phone number. This is ideal solution for paying the auto-wallah or sabzi-wallah even if you don’t have the exact change. Bring two phones near each other, hit pay or request, enter your UPI PIN and the payment goes instantly from one bank account to another.
Cash Mode is built using the proprietary AQR (Audio QR) technology, which is similar to QR codes but more convenient and more secure. And unlike NFC, it works on most of the smartphone in India, whether Android or iOS.
Made for India first:
Tez works on the vast majority of India’s smartphones (with apps for both Android and iOS) and Android supports English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu with more languages coming soon.
Easy, fun and phone number based:
Tez uses your phone’s contact list so there’s no need to add people as beneficiaries or remember complicated bank numbers. This makes it easy and quick to transact with people you know. So, sending money to your family across the country, paying your landlord, or splitting a bill with a friend is simple and fast. Further, your transaction history with each person or business is grouped together like a conversation — just as chat apps group your messages together. This experience feels natural and enables richer, more engaging interactions.
Pay, get offers and more. At offline and online businesses:
Small businesses can also use Tez to accept payments directly into their savings or individual current accounts (subject to regulatory limits). By launching Tez for Business program, Google’s wish to unlock the potential of digital payments in India has just started. Participating businesses will be able to interact with their customers in new ways, including securely accepting UPI payments on their mobile websites with just a few taps. These merchants will also get their own Business Channel in the Tez app itself, so users can interact and transact easily with them without needing to install multiple apps.
From their customized Business Channel, merchants will be able to engage customers directly by sending smart reminders for recurring payments, sharing tailored offers, and more. Soon Google will partner PVR Cinemas and RedBus, DishTV, Jet Airways and Domino’s etc.
Google is working with their existing advertisers and online e-commerce platforms like Shopify and payment aggregators like Billdesk and PayU to bring hundreds of India’s online businesses to Tez.
All the power of UPI & India’s most trusted banks:
Tez works with all of the 55 banks on UPI platform. Google’s first-of-its-kind multiple payment service provider partnership with National Payments Corp. of India (NPCI) and four top banks in India — Axis Bank, HDFC Bank, ICICI Bank and State Bank of India — means you can use Tez to transact with other UPI apps like BHIM or even check out online using your Tez UPI ID. It doesn’t cost you anything to use Tez, and your money stays in your bank so you continue to earn interest. And best of all, because Tez works directly with your bank account, there's no need to top-up a wallet balance or pay fees to get money out.
Protected by the Tez Shield:
Backed by Google’s expertise in security and machine learning, Tez Shield works 24/7 and uses multiple signals to help detect spam, fraud, prevent hacking, and to verify and protect the identity of every user. Your Tez app account is also safeguarded with security options including your phone security method such as passcode or fingerprint and a Google PIN code. And if you ever need help, our customer service team is available all day, every day by phone or chat support.
But this is just the beginning. In the next few weeks and months Google will be working with our partners to add even more ways to pay on Tez (e.g. credit cards and wallets) and more places to pay. And select phones from our manufacture partners Lava, Micromax, Nokia Mobile, and Panasonic will come with Tez, making it even easier to get started.
Tez is available today on Google Play and the App Store. Google’s fresh approach to digital payments and commerce and that Tez will help make your life a little bit easier. This is just one step in a long and important journey towards enabling a cashless India — a crucial component of a Digital India.
Download PDF: Digital Payment Systems market in India to reach $47 billion by 2023