Healthcare Acquisitions in August and September 2018

1. Best Buy Co. Inc., An American multinational consumer electronics retailer, acquired the personal emergency response services provider, GreatCall in August 2018. The acquisition amount was estimated to be $800 million in cash. Best Buy wants to strengthen its position in the growing ageing market with this acquisition. The...

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4 Essential Truths About Healthcare Marketing

Healthcare Marketing and Advertising can appear to be complex, confusing and daunting. What is the first thing that the patients enquire? Is it about the health services, the doctors, quality of service, the pricing or locations where they can avail the services? Professional Healthcare Marketing is a unique opportunity...

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The Road Ahead for Vodafone Idea Merger

Vodafone India and Idea Cellular may soon become a single merged entity by the name Vodafone Idea Ltd, subject to government approval. The merger is expected give a new lease of life for both the companies by bring down their operations cost. The Department of Telecommunications (DoT) has asked...

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10 Best Market Research Tools to Use in 2018

Market Research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. Today there are both free and premium market research tools that boast of streamlining market research and provide invaluable consumer feedback. In today’s world, market research is essential to you...

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How to Become a Market Research Analyst

Market research analyst is an ideal career path for people who like the hard number aspect or are interested in the psychology aspect which involves understanding the consumer before analyzing the data. There are multiple avenues to this career, making it one of the sought for custom career choices....

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Market Research Horror Stories

It is imperative to have a complete know how about the target market before introducing a product or service in the market. Some of the world’s top brands have made these costly mistakes as they did not study their market well enough. Effects of bad market research: Launching the...

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How to Use Market Research to Assess a Market

Both new business owners and entrepreneurs make time for a thorough market analysis before taking a dive into starting a new company. Good business decisions are based on an effective market research and intelligence. There are a number of key questions one needs to answer before they fully understand...

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New Partnerships to Address the Emerging Opportunities in Enterprise of Things

Despite increasing the productivity, mobility solution providers are focusing on offering multi-pronged mobile strategy and mobility specific modern systems to offer greater portability to its customers. As enterprises are moving towards synchronizing complete access control of all the systems, end-point security becomes necessary. Safeguarding enterprise from cyber attacks has...

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Enterprise Mobility: Security Challenges

The trend for enterprise mobility has reshaped itself in last decade. Enterprises have seen a push for digital ecosystem owing to the hype of Industry 4.0. Executives at manufacturing and IT companies have shifted towards adopting strategies for implementing Industry 4.0 to create competitive advantage over their peers and...

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Amazon’s India Strategy Post Flipkart – Walmart Deal

The competition between Amazon and Walmart is expected to stay intense in the Indian market post Walmart’s acquisition of flipkart. The coming years will witness a consumer oriented market with both players expected to reorient their market strategies. The Indian retail industry has been in the storm of the...

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