How to Become a Market Research Analyst

Market research analyst is an ideal career path for people who like the hard number aspect or are interested in the psychology aspect which involves understanding the consumer before analyzing the data. There are multiple avenues to this career, making it one of the sought for custom career choices....

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Market Research Horror Stories

It is imperative to have a complete know how about the target market before introducing a product or service in the market. Some of the world’s top brands have made these costly mistakes as they did not study their market well enough. Effects of bad market research: Launching the...

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How to Use Market Research to Assess a Market

Both new business owners and entrepreneurs make time for a thorough market analysis before taking a dive into starting a new company. Good business decisions are based on an effective market research and intelligence. There are a number of key questions one needs to answer before they fully understand...

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New Partnerships to Address the Emerging Opportunities in Enterprise of Things

Despite increasing the productivity, mobility solution providers are focusing on offering multi-pronged mobile strategy and mobility specific modern systems to offer greater portability to its customers. As enterprises are moving towards synchronizing complete access control of all the systems, end-point security becomes necessary. Safeguarding enterprise from cyber attacks has...

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Enterprise Mobility: Security Challenges

The trend for enterprise mobility has reshaped itself in last decade. Enterprises have seen a push for digital ecosystem owing to the hype of Industry 4.0. Executives at manufacturing and IT companies have shifted towards adopting strategies for implementing Industry 4.0 to create competitive advantage over their peers and...

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Amazon’s India Strategy Post Flipkart – Walmart Deal

The competition between Amazon and Walmart is expected to stay intense in the Indian market post Walmart’s acquisition of flipkart. The coming years will witness a consumer oriented market with both players expected to reorient their market strategies. The Indian retail industry has been in the storm of the...

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Importance of Market Research in a Business Plan

Market research forms the crux of any good business plan and plays an important role in defining marketing and sales strategies. Conducting market research is imperative while starting a new business or introducing new product or service to an existing business. Market research gives a thorough understanding about the...

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Growing Use Cases for Smart Glass Applications in Enterprises

Wearable devices have huge demand across industries, mainly due to their user-friendliness for certain aspects of personal accountability, individually-tailored goals, and workplace engagement. Often, these devices are expected to become the next-generation mainstream touch points for consumers. However, it is a distant dream of wearable device makers as wearables...

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Security Challenge in Enterprises with BYOD 2.0

The surge in popularity of BYOD (Bring Your Own Device) is leading to the second generation of BYOD among enterprises. BYOD is already adding a greater value to employees with efficient time management; and enterprises with increased workplace efficiency. Despite the fact that BYOD has delivered a significant increase...

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The Complete Guide to Market Research for Your Retail Business

The biggest challenge any business faces today is to get headway into what your consumer is thinking, the retail industry is no different with buyers not only looking at price factors but going beyond components such as brand, product reputation, return policies, omnichannel, information security and many more. The...

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