Worldwide Sports Analytics Market – By Sports Type (Team /Group Sports [American Football, Association Football, Baseball, Basketball, Cricket, Hockey and Others] and Individual Sports) Applications (Fan Insight and Engagement analysis, Video Analysis, Team Management Analysis, Business Management Analysis, Injury & Health Assessment Analysis and Others), and Regions (North America, Europe, Asia-pacific, Latin America and MEA): Drivers, Opportunities, Trends and Forecasts, 2016-2022


Worldwide Sport Analytics Market – Drivers, Opportunities, Trends, and Forecasts: 2016–2022

SKU: SMACG-014 Category:


Over the past 3 decades, various sporting events and sports clubs have seen an incredible growth in the amount of revenue generated. This was mostly due to the growth in television broadcasting and rise in the number of sponsorships and advertising sales. At present, most of the professional sports leagues and clubs are looking for different opportunities to create new revenue streams. Due to recent developments in ICT, a lot of data is being generated related to players and audience & sports teams are valuing the insight into these data to improve their team performance, and engage and grow their audience base. Thus, the use of analytics in sports is evolving as a major business and is expected to become a necessity for all the major sports clubs and leagues.

Sports analytics received a major boost from wearable devices, video cameras and various sensors. SportVU camera systems are used in basketball leagues and pitch f/x and field f/x technologies are used in the Major League Baseball. Few vendors have capitalized by providing hardware and later associated analytics. Big data and cloud technology played a major role in the growth of sports analytics and several vendors have their own cloud powered analytics platform. The platform is being used for various applications in business intelligence and performance analytics. With the help of cloud technology, vendors in video analysis provide unlimited video storage and video analytics and services.

Market Analysis

The Worldwide Sports Analytics market is expected to grow at a CAGR of 40.1% during the forecast period 2016–2022 to touch an aggregate of $3.97 billion by 2022. The sports analytics market is segmented into sports type, applications and regions. The major applications covered in the report are fan insights & engagement analysis, team management analysis, business operations analysis, video analysis, injury and health assessments, and others. Globally, the fan base has been growing and sports industry value chain players are investing to provide the high-end services for their fans to gain the revenue and to be competitive in the market. The enterprises are adopting the analytics tools in their business units to meet their fan demands. Thus, fan insight and engagement is expected to play a key role in this sector.

Segments Analysis

The sports type segment covers team/group sports and individual sport. The team sports include various leading sports namely, American Football, Association Football, Cricket, Hockey, Baseball, Basketball, and Others. The team sports segment is expected to hold the major market share in sports analytics market, with association football dominating the market. In terms of adoption, baseball and basketball clubs have a high adoption rate. While NHL is a new entrant in the world of analytics, NFL is still facing difficulties in adopting it in strategy, planning and scouting. Football remains the largest potential market for analytics. Opportunity areas are team sports such as cricket and golf, and individual sports such as athletics, archery and swimming.

The analytics in sports is widely used in scouting, team performance analysis and strategic game planning. It has now grown to different aspects of business as well. This is mostly due to the rise in the number of wearable technologies and sensors being used in games, and in identifying customer touch points. The data extracted is used in player and team performance analysis, injury prevention, revenue generation through ticket and merchandising, understanding fan behavior, and creating marketing plans. Both the analytic tools and skilled analysts play a major role in assisting the coaches and managers.

Regional Analysis

Leagues in North America are the major customers of sports analytics. Baseball and basketball leagues in the region have the highest adoption rate. In recent years, clubs in ice hockey have started investing in analytics and American Football remains a big market. Europe is the second major market for sports analytics. The region is ruled by major football leagues and is investing in fitness and performance analytics, and business intelligence. Few of the clubs even have dedicated analytics team. Asia Pacific and Middle East remain the major opportunity markets for sports analytics. Asia Pacific has seen a rise in a number of leagues, and investments in sports by public and private entities. Middle East is about to host a rising number of tournaments and is likely to invest in marketing and business operations.

Key Players and Competitive Analysis

Major players in sports analytics market are Stats LLC, Catapult Sports, SportRadar, SAP SE, IBM, SAS Institute Inc., Tableau and Accenture. With the rise in the popularity of sports analytics, few of the global technology vendors such as SAP and IBM entered the market in early 2010. The core players such as Stats LLC and Opta sports who were into sports technologies, data and services, started adding analytics to their portfolio.

In the present scenario, while several start-ups are coming up with different solutions for various applications, bigger players are acquiring companies and investing in expanding the portfolio to become the leading aggregators in the market. The future investments by major players lie towards the aggregation of tracking systems, wearable devices and analytics.


The report provides an in-depth analysis of the analytics demand and adoption rate in the various sports in the industry. It also provides details about the major drivers, which are going to support the market growth, challenges that impact on the revenue growth and key business opportunities for the players to invest, expand or upgrade the products/services to meet the changing demands. Also, the report provides an in-depth analysis of the vendor’s business strategies, product analysis, business focus area, etc. Furthermore, the report gives complete details to key stakeholders to analyze their business opportunities with the use of countries, applications, and sports types analysis specific to sports analytics, major market trends, industry trends, supporting and emerging key technology and outlook of analytics in the sports industry.

1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        PEST Analysis
2     Report Outline 

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions
3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

3.3.1     Sports Law Analytics

3.3.2     eSports

4     Market Outlook 

4.1        Overview

4.2        Market Definition – Infoholic Research

4.3        Ecosystem

4.4        Market Segmentation

4.5        Porter 5 (Five) Forces
5     Market Characteristics

5.1        Market Trends

5.2        Market Dynamics

5.3        Drivers

5.3.1     Necessity for data-based decision-making

5.3.2     Investments to gain a competitive advantage over other clubs

5.3.3     Increasing interest in revenue generation through fan engagement

5.3.4     Rising interest among fans in statistics

5.4        Restraints

5.4.1     Professional teams being considerably small businesses

5.4.2     Sticking of sports clubs to traditional culture

5.5        Opportunities

5.5.1     Opportunities in predictive analytics for various applications

5.5.2     Analytics of biometric and locational data

5.5.3     Opportunities in individual sports in international sporting events

5.6        DRO – Impact Analysis
6     Sports Type: Market Size and Analysis

6.1        Overview

6.2        Team/Group Sports

6.2.1     American Football    Overview    Key facts    Current market scenario    Opportunities

6.2.2     Association Football    Overview    Key facts    Current market scenario

6.2.3     Baseball    Overview    Key facts    Current market scenario

6.2.4     Basketball    Overview    Key facts    Current market scenario

6.2.5     Cricket    Overview    Key facts    Current market scenario

6.2.6     Hockey    Overview    Key facts    Current market scenario

6.3        Individual Sports

6.3.1     Golf 48

6.3.2     Motor Sports

6.3.3     Athletics

6.4        Major Leagues List


7     Applications: Market Size and Analysis

7.1        Overview

7.2        Fan Insight and Engagement Analysis

7.2.1     Overview

7.2.2     Current Market Scenario    Customer analytics and loyalty    Fan engagement    Marketing planning and execution

7.3        Video Analysis

7.3.1     Overview

7.3.2     Current market scenario

7.4        Team Management Analysis

7.4.1     Overview

7.4.2     Current market scenario    Training and planning    Recruitment and Scouting    Team and player performance insights

7.5        Business Management Analysis

7.5.1     Overview

7.5.2     Current market scenario    Ticket pricing management    Venue, event and sponsorship management

7.6        Injury and Health Assessment Analysis

7.6.1     Overview

7.6.2     Current market scenario
8     Regions: Market Size and Analysis

8.1        Overview

8.2        North America

8.2.1     US  67    Sports in the US    Current market scenario

8.2.2     Canada    Sports in Canada    Current market scenario

8.3        Europe

8.3.1     Overview

8.3.2     UK  71    Sports in the UK    Current market scenario

8.3.3     Germany    Sports in Germany    Current market scenario

8.3.4     France    Sports in France    Current market scenario

8.3.5     Russia    Sports in Russia    Current market scenario

8.3.6     Italy  75    Sports in Italy    Current market scenario

8.3.7     Spain    Sports in Spain    Current market scenario

8.4        Asia Pacific

8.4.1     Japan    Sports in Japan    Current market scenario

8.4.2     Australia    Sports in Australia    Current market scenario

8.4.3     China    Sports in China

8.4.4     Current market scenario

8.4.5     India    Sports in India

8.4.6     Current market scenario

8.5        Latin America

8.5.1     Brazil    Sports in Brazil    Current market scenario

8.5.2     Mexico    Sports in Mexico

8.5.3     Argentina    Sports in Argentina    Current market scenario

8.5.4     Current market scenario

8.6        Middle East & Africa

8.6.1     GCC Countries    Overview    Qatar    Sports in Qatar    Current market scenario

8.6.2     United Arab Emirates (UAE)    Sports in UAE    Current market scenario

8.6.3     Africa
9     Major Leagues: Sports Analytics Outlook 

9.1        Baseball

9.2        American Football

9.3        Basketball

9.4        Hockey

10   Vendor Profiles

10.1     SAP SE

10.1.1  Overview

10.1.2  Business Units

10.1.3  Geographic Presence

10.1.4  Business Focus

10.1.5  SWOT Analysis

10.1.6  Business Strategies

10.2     STATS LLC

10.2.1  Overview

10.2.2  Business Units

10.2.3  Geographic Presence

10.2.4  Business Focus

10.2.5  SWOT Analysis

10.2.6  Business Strategies

10.3     Opta

10.3.1  Overview

10.3.2  Business Units

10.3.3  Geographic Presence

10.3.4  Business Focus

10.3.5  SWOT Analysis

10.3.6  Business Strategies

10.4     SportRadar

10.4.1  Overview

10.4.2  Business Units

10.4.3  Geographic Presence

10.4.4  Business Focus

10.4.5  SWOT Analysis

10.4.6  Business Strategies

10.5     Accenture

10.5.1  Overview

10.5.2  Business Units

10.5.3  Geographic Revenue

10.5.4  Business Focus

10.5.5  SWOT Analysis

10.5.6  Business Strategies

10.6     Catapult Group International Ltd.

10.6.1  Overview

10.6.2  Business Unit

10.6.3  Geographic Revenue

10.6.4  Business Focus

10.6.5  SWOT Analysis

10.6.6  Business Strategies

10.7     SAS Institute Inc.

10.7.1  Overview

10.7.2  Business Unit

10.7.3  Geographic Presence

10.7.4  Business Focus

10.7.5  SWOT Analysis

10.7.6  Business Strategies

11   Global Generalist

11.1     IBM Corp.

11.1.1  Overview

11.1.2  IBM in Sports Analytics Market

11.2     Oracle Corporation

11.2.1  Overview

11.2.2  Oracle Corporation in Sports Analytics Market

11.3     Tableau Software, Inc.

11.3.1  Overview

11.3.2  Tableau Software, Inc. in Sports Analytics Market

12   Companies to Watch For

12.1     Orreco

12.1.1  Overview

12.1.2  Orreco in Sports Analytics

12.2     Kinexon Precision Technologies GmbH

12.2.1  Overview

12.2.2  Kinexon Precision Technologies GmbH in sports Analytics

12.3     Firstbeat Technologies Ltd.

12.3.1  Overview

12.3.2  Firstbeat Technologies Ltd. in Sports Analytics

12.4     Krossover Intelligence Inc.

12.4.1  Overview

12.4.2  Krossover in Sports Analytics Market

13   Competitive Landscape 

13.1     Overview

13.2     Vendor Assessment

13.2.1  IBM   141

13.2.2  SAP SE

13.2.3  Catapult Sports

13.2.4  Stats LLC

13.2.5  SAS  143

13.2.6  Accenture

13.3     Vendors in Sports Analytics Market

13.4     Market Landscape

13.4.1  Mergers & Acquisitions (M&A)

13.4.2  Joint Venture and Collaborations




Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Secondary & Primary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting


Market related information is congregated from both secondary and primary sources. Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

Primary sources involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

For more details on Research Methodology kindly click here to Engage with our Analyst.

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