video streaming market global drivers trends and forecast to 2021

Video Streaming Market- Global Drivers, Trends, and Forecast to 2021

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Streaming video is a process in which content is sent over internet in compressed form and displayed in real time, the content (video or audio) can be played immediately rather than being saved to the hard drive. With streaming video, user does not have to wait to download a file to play it, the media is sent in continuous streams of data and played as it arrives. The user requires a player to uncompressed the received data and then sends the video data to display and audio data to speakers. Video streaming requires source media (video camera, audio interface, screen capture software), an encoder to digitize the content, a media publisher, and delivery network to distribute and deliver the content.

The streaming video provides with benefits of instant playback of files and protection from piracy thus, securing the content from being copied by the users. The streaming videos require higher bandwidth for display and are available only online which inhibits the market. Major streaming video technologies include RealSystem G2 from RealNetwork, Microsoft Windows Media Technologies, and VDO. Live streaming is particularly effective with highly engaged audiences that are not in physical proximity of the events.

Some of the players present in the market are Akmai Technologies, Amazon Web Services, Netflix, Ustream, Adobe System, Cisco System., Apple, Google Microsoft, Hulu, Kaltura and Highwinds Networks. Twitter is also getting into live video and has introduced 360-degree live streams. North America has been a significant market for video streaming due to services being used by players for marketing and branding of products and company. Asia pacific is witnessing faster growth with Singapore and Australia being major contributors. China’s live streaming market size exceeded 3.6 billion in 2016.

The study covers and analyses the “Video Streaming Market”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

1       Industry Outlook 

1.1             Industry Overview

1.2             Industry Trends

1.3             PESTEL Analysis

2       Report Outline 

2.1             Report Scope

2.2             Report Summary

2.3             Research Methodology

2.4             Report Assumptions

3       Market Snapshot

3.1             Total Addressable Market (TAM)

3.2             Segmented Addressable Market (SAM)

3.3             SAM as a Segment of TAM

3.4             Related Markets

4       Market Outlook 

4.1             Overview

4.2             Ecosystem

4.3             Segmentation

4.4             Porter 5 (Five) Forces

5       Market Characteristics 

5.1             Market Trends

5.2             Value Chain

5.3             Market Dynamics

5.3.1               Drivers

5.3.2               Restraints

5.3.3               Opportunities

5.4             DRO – Impact Analysis

5.5             Key Stakeholders

6       Deployment Model: Market Size and Analysis 

6.1             Overview

6.2             Cloud

6.3             On premise

7       User type: Market Size and Analysis 

7.1             Overview

7.2             Large enterprise

7.3             Small & personal offices

7.4  Small & medium enterprise

8       Revenue model: Market Size and Analysis 

8.1             Overview

8.2             Rental

8.3             Subscription

8.4  Advertisement

8.5           Retail

9       Verticals: Market Size and Analysis 

9.1             Overview

9.2             BFSI

9.3             IT & Telecom

9.4  Healthcare

9.5           Retail

9.6           Manufacturing

9.7        Others

10     Platform: Market Size and Analysis 

10.1           Overview

10.2           Laptops & desktops

10.3           Smartphones & tablets

10.4  Gaming consoles

10.5           Smart TV

11     Streaming type: Market Size and Analysis 

11.1           Overview

11.2           Live video streami

11.3        Non linear video streaming

12     Solution type: Market Size & Analysis 

12.1           Overview

12.2           Pay TV

12.3           Over the top

12.4            Internet protocol television

13    Services: Market Size and Analysis 

13.1           Overview

13.2           Consulting services

13.3           Managed services

13.4  Support & training

14    Regions: Market Size and Analysis 

14.1           Overview

14.2           Americas

14.3           Europe

14.4  Asia Pacific

14.5          MEA

15     Competitive Analysis 

15.1           Overview

15.2           Akmai Technologies

15.3           Amazon Web Services

15.4           Netflix

15.5           Ustream

Includes other major vendors

16     Vendor Profiles*

16.1           Akmai Technologies

16.2           Amazon Web Services

16.3           Netflix

16.4           Ustream

Includes other major vendors

17     Companies to Watch for # 

18     Expert’s Views 




* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy

# Companies to watch for will include small private players present in the market

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.


Video Streaming Market- Global Drivers, Trends, and Forecast to 2021
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