mobile augmented reality market global drivers trends and forecast to 2020

Mobile Augmented Reality Market, Global Drivers, Trends and Forecast to 2020

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Mobile augmented reality is meant for use on a handheld device, and deals with overlaying information digitally on top of a real world. The overlaying of information on real images, with respect to real-time geographic location, and other interactive content, is being referred by users to as something out of a science fiction movie. The technological advancements in chip manufacturing and wireless broadband networks has led to the development of mobile augmented reality.

The technology is at its infancy, and business models are being developed with respect to the same. The major applications are in representation of data and providing of information. While in retail, consumers can visualize physical goods in 3D, in tourism, the tourists can get a virtual tour of an ancient monument, and the respective related information. Applications are wide in other verticals as well such as education, industrial, medical, and defence. Organizations investing in the technology are in the phase of figuring out the applications which could provide the best value.

The rise in the penetration rate of handheld devices and demand for software components are the major drivers for the growth of mobile augmented reality market. The market is segmented by components, implementations, applications, verticals, and regions. Some of the vendors present in the report are Microsoft, Google, Wikitude, Infinity Augmented Reality, Qualcomm, Samsung, Blippar, Metaio, and Daqri.

This study will cover and analyse “Mobile Augmented Reality Market”. Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market. In addition, will help the venture capitalist in understanding the companies better and take informed decisions.


1       Industry Outlook 

1.1             Industry Overview

1.2             Industry Trends

1.3             PESTEL Analysis

2       Report Outline 

2.1             Report Scope

2.2             Report Summary

2.3             Research Methodology

2.4             Report Assumptions

3       Market Snapshot

3.1             Total Addressable Market (TAM)

3.2             Segmented Addressable Market (SAM)

3.3             SAM as a Segment of TAM

3.4             Related Markets

4       Market Outlook

4.1             Overview

4.2             Ecosystem

4.3             Segmentation

4.4             Porter 5 (Five) Forces

5       Market Characteristics

5.1             Market Trends

5.2             Value Chain

5.3             Market Dynamics

5.3.1               Drivers

5.3.2               Restraints

5.3.3               Opportunities

5.4             DRO – Impact Analysis

5.5             Key Stakeholders

6       Component: Market Size and Analysis 

6.1             Overview

6.2             Hardware

6.3             Software

7       Application: Market Size and Analysis

7.1             Overview

7.2             Tablets

7.3             Smartphones

7.4             Smart glasses and wearables

7.5          Personal digital assistants

8    Vertical

8.1             Overview

8.2             Consumer vertical

8.3             Commercial

8.4          Industrial

8.5          Defense and aerospace

8.6          Healthcare

8.7          Others

9       Regions: Market Size & Analysis 

9.1             Overview

9.2             North America

9.3             Europe

9.4          Asia Pacific

9.5          Rest of the world

10     Competitive Analysis 

10.1           Overview

10.2           Infinity Augmented Reality

10.3           Microsoft

10.4           Google

10.5           Wikitude

Includes other major vendors

11     Vendor Profiles*

11.1           Infinity Augmented Reality

11.3           Microsoft

11.4           Google

11.5           Wikitude

Includes other major vendors

12     Companies to Watch for # 

13     Expert’s Views 




* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy

# Companies to watch for will include small private players present in Indian market

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.


Mobile Augmented Reality Market, Global Drivers, Trends and Forecast to 2020
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