[76 Report Pages] This market research report identifies Microsoft, Alphabet, Apple, Amazon, IBM and iMotions as the major vendors operating in the global emotion analytics market. This report also provides a detailed analysis of the market by types (Video analytics, Text analytics and Audio analytics), application (Customer service center, Market research, Automotive, Healthcare, Education and Others), and region (Americas, EMEA and APAC).
Overview of the Global Emotion Analytics Market
Infoholic’s market research report predicts that the global emotion analytics market will grow at a CAGR of 28.8% during the forecast period 2017–2023. Emotion analytics analyzes video, audio, and text related to a person to understand his/her mood or attitude. Use of emotion-sensing technology with devices such as smartphones and other digital assistants is expected to enhance the functioning of those devices. Emotions have high impact on B2B and B2C decisions of decision makers. For businesses, emotion data is very crucial for analyzing decision maker’s reaction to business ads, marketing campaigns, and company’s product offerings. This is one of the major reasons behind tech giant’s adoption of emotion analytics.
According to the emotion analytics industry analysis, Americas accounted for the largest share of the global emotion analytics market in 2017. The reason for the market’s growth in the Americas is the governments in this region are introducing various R&D activities in the field of end-point detection and response (EDR).
Competitive Analysis and Key Vendors
The foremost competitors in the global emotion analytics market have been applying various strategies for making an entry and gaining a foothold in the emotion analytics market. For instance, in January 2016, Apple has acquired Emotient, an artificial intelligence startup focusing on emotion analytics. Emotient is primarily a face analytics company that uses artificial intelligence to scan a person’s face and read the emotions in a fraction of a second.
For instance, in 2015, Kairos acquired IMRSV, a company that worked fervently in emotion analytics. With this acquisition, Kairos released Kairos Emotion Analysis API, Kairos Face Recognition API, Kairos Crowd Analytics SDK, and camera-based analytics software.
Some of the key vendors in the Emotion Analytics Market are:
- Kairos AR
- Beyond Verbal and others
Emotion Analytics Market by Type
- Video analytics
- Text analytics
- Audio analytics
In 2017, the text analytics occupied the largest share and is expected to grow at the highest CAGR during the forecast period due to the increasing adoption of social media analytics as they are primarily used in blogs, emails, twitter and others.
Emotion Analytics Market by Application
- Customer service center
- Market research
In 2017, the customer service center occupied the largest share and is expected to grow at the highest CAGR during the forecast period.
The report comprises an analysis of vendor profile, which includes financial status, business units, key business priorities, SWOT, business strategies, and views. The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis. In the vendor profile section, for companies that are privately held, the financial information and revenue of segments will be limited.
Moreover, the report provides details about the major challenges that are going to have an impact on market growth. Additionally, the report gives complete details about the business opportunities to key stakeholders to expand their business and capture revenues in the specific verticals. The report will help companies interested or established in this market to analyze the various aspects of this domain before investing or expanding their business in the emotion analytics market.