emotion analytics market

Emotion Analytics Market – Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

pages Pages: 76
tables Tables: 15
charts Charts: 42
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compaines Companies: 15
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[76 Report Pages] This market research report identifies Microsoft, Alphabet, Apple, Amazon, IBM and iMotions as the major vendors operating in the global emotion analytics market. This report also provides a detailed analysis of the market by types (Video analytics, Text analytics and Audio analytics), application (Customer service center, Market research, Automotive, Healthcare, Education and Others), and region (Americas, EMEA and APAC).

Overview of the Global Emotion Analytics Market

Infoholic’s market research report predicts that the global emotion analytics market will grow at a CAGR of 28.8% during the forecast period 2017–2023. Emotion analytics analyzes video, audio, and text related to a person to understand his/her mood or attitude. Use of emotion-sensing technology with devices such as smartphones and other digital assistants is expected to enhance the functioning of those devices. Emotions have high impact on B2B and B2C decisions of decision makers. For businesses, emotion data is very crucial for analyzing decision maker’s reaction to business ads, marketing campaigns, and company’s product offerings. This is one of the major reasons behind tech giant’s adoption of emotion analytics.

According to the emotion analytics industry analysis, Americas accounted for the largest share of the global emotion analytics market in 2017. The reason for the market’s growth in the Americas is the governments in this region are introducing various R&D activities in the field of end-point detection and response (EDR).

Competitive Analysis and Key Vendors

The foremost competitors in the global emotion analytics market have been applying various strategies for making an entry and gaining a foothold in the emotion analytics market. For instance, in January 2016, Apple has acquired Emotient, an artificial intelligence startup focusing on emotion analytics. Emotient is primarily a face analytics company that uses artificial intelligence to scan a person’s face and read the emotions in a fraction of a second.

For instance, in 2015, Kairos acquired IMRSV, a company that worked fervently in emotion analytics. With this acquisition, Kairos released Kairos Emotion Analysis API, Kairos Face Recognition API, Kairos Crowd Analytics SDK, and camera-based analytics software.

Some of the key vendors in the Emotion Analytics Market are:

  • Microsoft

  • Alphabet

  • Apple

  • Amazon

  • IBM

  • iMotions

  • Kairos AR

  • Beyond Verbal and others

Emotion Analytics Market by Type

  • Video analytics

  • Text analytics

  •  Audio analytics

In 2017, the text analytics occupied the largest share and is expected to grow at the highest CAGR during the forecast period due to the increasing adoption of social media analytics as they are primarily used in blogs, emails, twitter and others.

Emotion Analytics Market by Application

  • Customer service center

  • Market research

  • Automotive

  • Healthcare

  • Education

  • Others

In 2017, the customer service center occupied the largest share and is expected to grow at the highest CAGR during the forecast period.


The report comprises an analysis of vendor profile, which includes financial status, business units, key business priorities, SWOT, business strategies, and views. The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis. In the vendor profile section, for companies that are privately held, the financial information and revenue of segments will be limited.

Moreover, the report provides details about the major challenges that are going to have an impact on market growth. Additionally, the report gives complete details about the business opportunities to key stakeholders to expand their business and capture revenues in the specific verticals. The report will help companies interested or established in this market to analyze the various aspects of this domain before investing or expanding their business in the emotion analytics market.
1     Analytics industry Outlook 

1.1        Analytics Overview
1.2        Analytics Trends

2     Report Outline 

2.1        Report Scope
2.2        Report Summary
2.3        Report Assumptions

3     Market Snapshot 

3.1        Total Addressable Market (TAM)
3.2        Segmented Addressable Market (SAM)
3.3        Related Markets

4     Market Outlook 

4.1        Overview
4.2        Market Trends and Impact
4.3        Market Segmentation
4.4        Porter 5 (Five) Forces

5     Market Characteristics 

5.1        Ecosystem
5.2        Market Dynamics
5.2.1     Drivers Increasing need to understand consumer behavior Growing adoption of wearable devices
5.2.2     Restraints Misinterpretation of analysis of emotions Growing concerns about privacy
5.2.3     Opportunities Huge opportunities in robotics Use of empathetic technology with emotion analytics
5.2.4     DRO – Impact Analysis

6     Types: Market Size & Analysis 

6.1        Overview
6.2        Text analytics
6.3        Audio analytics
6.4        Video analytics

7     Applications: Market Size & Analysis 

7.1        Overview
7.2        Customer service center
7.3        Market Research
7.4        Automotive
7.5        Healthcare
7.6        Education
7.7        Others

8     Regions 

8.1        Overview
8.2        Americas
8.2.1     Market Size and Analysis
8.3        EMEA
8.3.1     Market Size and Analysis
8.4        APAC
8.4.1     Market Size and Analysis

9     Competitive Landscape 

10  Vendor Profiles 

10.1     Microsoft Corporation
10.1.1  Overview
10.1.2  Microsoft in Emotion Analytics
10.1.3  Business Units
10.1.4  SWOT Analysis
10.1.5  Business Focus
10.2     Alphabet
10.2.1  Overview
10.2.2  Alphabet in Emotion Analytics
10.2.1  Business Units
10.2.2  SWOT Analysis
10.2.1  Business Focus
10.3     Apple
10.3.1  Overview
10.3.2  Apple in Emotion Analytics
10.3.3  Business Units
10.3.4  Geographic Revenue
10.3.5  SWOT Analysis
10.3.6  Business Focus
10.4     IBM   57
10.4.1  Overview
10.4.2  IBM in Emotional Analytics
10.4.3  Business Units
10.4.4  Geographic Revenue
10.4.5  SWOT Analysis
10.4.6  Business Focus
10.5     Amazon
10.5.1  Overview
10.5.2  Amazon in Emotion Analytics
10.5.3  Business Units
10.5.4  SWOT Analysis
10.5.5  Business Focus

11  Companies to watch for 

11.1     Kairos
11.1.1  Overview
11.2     Affectiva
11.2.1  Overview
11.3     Beyond Verbal
11.3.1  Overview
11.4     Eyeris (Emovu)
11.4.1  Overview
11.5     iMotions
11.5.1  Overview
11.6     Crowd Emotion
11.6.1  Overview
11.7     VoiceSense
11.7.1  Overview
11.8     SkyBiometry
11.8.1  Overview
11.9     Sensum
11.9.1  Overview
11.10  Real Eyes
11.10.1 Overview


Ø Acronyms

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.


Emotion Analytics Market – Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023
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