Asian Live Stream Market 2017-2023; By User type (B2B, B2C& P2P), By Deployment type (Cloud, On-Premises, Hybrid), By Device type (Tablet, Smartphone, Computer/Laptop, Smart Tv and others), Drivers, Opportunities, Restraints, Trends, and Forecast to 2023
- July, 2017
- Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC)
Pages:
84
Tables:
39
Charts:
47
Regions/Countries:
1/11
Companies:
8
Enquiry Hours:
10
- Get Free 10% Customization in this Report
Overview:
Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication.
Market Analysis:
Brands are strategically prioritizing online broadcasting services as a tool to reach their target customers and for broadcasting information about their product launches, behind-the-scene footage and product demonstrations to gain traction. According to Infoholic Research, Asian Live Stream Market is expected to grow at a CAGR of 46.4% through the forecast period 2017-2023. The market is analysed by user type, deployment type, device type, use-case, and countries.
Market Segmentation Analysis:
The user types segment includes B2C users, B2B users and P2P users. The market is driven by improving internet speed, changing trends in the entertainment industry and demand for greater transparency between customers and brands. The major deployment types used by the customers are: Cloud, on-premises and hybrid. The wide spread of public cloud technologies implementation, B2C and B2B branding, entertainment content, corporate communications, advertising, training purposes and others are fueling live stream platforms’s operations in Asian markets. The popular devices used for live streaming in Asia are PC/Laptop and Smartphone, Tablets, smart tv and others. The growing internet penetration rates and lowered device prices are expected to enhance the necessary infrastructure required for the wide uptake of live stream technology.
Countries and Vertical Analysis:
The counties covered in report are China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Among these Japan, Taiwan, South Korea and China are expected to grow at a higher CAGR through the forecast period 2017-2023. The popular use case/verticals for the live stream platforms are sports, gameplay, user generated content, consents and others. Most of the global leading companies in the entertainment industry are entering Asian live sports stream market place as there are low barriers to enter. P2P customers dominating the user generated content segment due to the higher interaction levels live stream offers.
Benefits and Vendors
The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Companies analysed in the report are Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord.
The study offers a comprehensive analysis of the “Asian Live Stream Market”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 PEST Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market
3.2 Segmented Addressable Market
4 Market Outlook
4.1 Overview
4.2 Market Trends
4.3 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Evolution
5.2 Ecosystem
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Growing Internet connectivity across Asia
5.4.1.2 The evolution of live streaming
5.4.1.3 Increasing demanding for Video-As-A-Service (VaaS)
5.4.1.4 To stay competitive
5.4.2 Restraints
5.4.2.1 Higher internet charges
5.4.2.2 Internet outage and traffic overloads
5.4.2.3 Bandwidth optimization
5.4.3 Opportunities
5.4.3.1 Growing Demand for Video analytics
5.4.3.2 Government projects
5.5 DRO – Impact Analysis
6 User Types: Market Size and Analysis
6.1 Overview
6.2 B2B users (Business to Business)
6.3 B2C users (Business to Customer)
6.4 P2P users
7 Deployment Type: Market Size and Analysis
7.1 Overview
7.2 Cloud
7.3 On-premises
7.4 Hybrid
8 Device type: Market Size and Analysis
8.1 Overview
8.2 PC/Laptop
8.3 Smartphone
8.4 Tablet
8.5 Smart tv
8.6 Others
9 Use Case: Market Size and Analysis
9.1 Overview
9.2 Sports
9.3 Game play
9.4 User generated Content (UGC)
9.5 Concerts
9.6 Others
10 Countries: Market Size and Analysis
10.1 Overview
10.2 China
10.3 India
10.4 Indonesia
10.5 Japan
10.6 Malaysia
10.7 Philippines
10.8 Singapore
10.9 South Korea
10.10 Taiwan
10.11 Thailand
10.12 Vietnam
11 Vendors Profile
11.1 Ustream
11.1.1 Overview
11.1.2 Business Focus
11.1.3 SWOT Analysis
11.1.4 Business Strategies
11.2 J-Stream
11.2.1 Overview
11.2.2 Business Focus
11.2.3 SWOT Analysis
11.2.4 Business Strategies
11.3 Wowza
11.3.1 Overview
11.3.2 Business Focus
11.3.3 SWOT Analysis
11.3.4 Business Strategies
11.4 Livestream
11.4.1 Overview
11.4.2 Business Focus
11.4.3 SWOT Analysis
11.4.4 Business Strategies
11.5 Twitch
11.5.1 Overview
11.5.2 Business Focus
11.5.3 SWOT Analysis
11.5.4 Business Strategies
12 Companies to Watch for
12.1 NeuLion
12.1.1 Overview
12.1.2 Product Offering
12.2 kamcord
12.2.1 Overview
12.2.2 Product Offering
12.3 Douyu Network Technology
12.3.1 Overview
12.3.2 Product Offering
13 Competitive Landscape
13.1 Competitor Comparison Analysis
14 Expert Insights
Annexure
Abbreviations
TABLE 1 WHY PEOPLE LIVE STREAM 28
TABLE 2 ASIAN LIVE STREAM MARKET REVENUE BY USER TYPES, 2017–2023 ($BILLION) 28
TABLE 3 ASIAN LIVE STREAM MARKET GROWTH BY USER TYPES, 2017–2023 (Y-O-Y) % 28
TABLE 4 ASIAN LIVE STREAM MARKET REVENUE BY DEPLOYMENT TYPE, 2017-2023 ($BILLION) 32
TABLE 5 ASIAN LIVE STREAM MARKET GROWTH BY DEPLOYMENT TYPE, 2017–2023 (Y-O-Y) % 32
TABLE 6 AVERAGE TIME SPENT ON INTERNET BY DEVICE & TIME SPENT ON LIVE STREAM, BY COUNTRY, ASIA (IN HOURS), 2016 35
TABLE 7 ASIAN LIVE STREAM MARKET REVENUE BY DEVICE TYPE, 2017-2023 ($BILLION) 36
TABLE 8 ASIAN LIVE STREAM MARKET GROWTH BY DEVICE TYPE, 2017-2023 (Y-O-Y) % 36
TABLE 9 ASIAN LIVE STREAM MARKET REVENUE BY USE-CASE, 2017-2023 ($BILLION) 40
TABLE 10 ASIAN LIVE STREAM MARKET GROWTH BY USE-CASE, 2017-2023 (Y-O-Y) % 40
TABLE 11 MALE& FEMALE INTERNET PENETRATION, FIXED BROADBAND PENETRATION & AVERAGE INTERENET SPEED BY COUNTRY, 2016 44
TABLE 12 GLOBAL INTERNET PENETRATION & USERS BY REGION, 2016 44
TABLE 13 INTERNET PENETRATION BY COUNTRY IN ASIA, 2016 46
TABLE 14 URBAN POPULATION, SMARTPHONE PENETRATION, ACTIVE SOCIAL MEDIA USERS IN ASIA, 2016 47
TABLE 15 CUSTOMER DEMOGRAPHICS: LIVE STREAM PENETRATION& ACTIVE USERS BY AGE GROUP BY COUNTRY, 2016 48
TABLE 16 ASIAN LIVE STREAM MARKET REVENUE BY COUNTRIES, 2017-2023 ($MILLION) 48
TABLE 17 ASIAN LIVE STREAM MARKET GROWTH BY COUNTRIES, 2017-2023 (Y-O-Y) % 49
TABLE 18 CHINA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 50
TABLE 19 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 50
TABLE 20 INDIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 51
TABLE 21 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 51
TABLE 22 INDONESIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 52
TABLE 23 INDONESIA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 53
TABLE 24 JAPAN LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 53
TABLE 25 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 54
TABLE 26 MALAYSIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 55
TABLE 27 MALAYSIA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 55
TABLE 28 PHILIPPINES LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 56
TABLE 29 PHILIPPINES LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 56
TABLE 30 SINGAPORE LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 57
TABLE 31 SINGAPORE LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 58
TABLE 32 SOUTH KOREA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 59
TABLE 33 SOUTH KOREA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 59
TABLE 34 TAIWAN LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 60
TABLE 35 TAIWAN LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 60
TABLE 36 THAILAND LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 61
TABLE 37 THAILAND LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 61
TABLE 38 VIETNAM LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 62
TABLE 39 VIETNAM LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 63
Research Framework
Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
- Forecasting
Market related information is congregated from both primary and secondary sources.
Primary sources
Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources
Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.
