Social, Mobile, Analytics and Cloud, popularly referred to as SMAC, are by far the most prominent areas of modern marketing. As a unit package, SMAC’s adaptation is so strong among the big brands that it is thought to be the foundation for driving marketing success in today’s ‘switched-on’ world. This model brings together accessibility, communication, collaboration and mobility to give a clear picture to companies about who is interacting with their brands.

The evolution of social media has completely changed the way companies devise marketing strategies. Social media is one of the most efficient ways to:

  • Create brand awareness
  • Build customer relationship
  • Enhance customer service
  • Improve lead generation

Mobile is a part of our modern lifestyle and therefore, it holds a dominant place in marketing decisions across the globe. If you want to garner interest among your potential customers, your strategy should be ‘mobile-first’ instead of just ‘mobile-friendly’!

Data without meaningful insights serves no purpose. This is where analytics comes to play. If you want to figure out what your marketing campaign output will look like, data analytics must be integrated in your marketing initiatives. Data collection, analysis, and access to the analytics are crucial components for the success of your brand’s marketing plan.

Storing and sharing data have never been easier, thanks to cloud.   The cloud infrastructure has minimized the reaction time of marketers as they are able to access real-time data from anywhere in the world without any lapse.

When these four come together, it leads to enhanced CX and better accessibility. The emergence of cloud, mobile computing, applications such as business intelligence and analytics have given a facelift to the industry after stagnation in the ERP and DBS era, making sure that the software industry growth continues.

Do you want to know more about SMAC market trends? Get in touch with our expert analysists today.

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