Social, Mobile, Analytics & Cloud (SMAC)
Social, Mobile, Analytics, and Cloud, popularly referred to as SMAC, are by far the most prominent areas of modern marketing. As a holistic transformational solution, SMAC’s adoption is so strong across enterprises that it has become the foundation for driving marketing success in today’s “digitally connected” world. This model brings together accessibility, communication, collaboration, and mobility to provide a clear understanding to companies about customer interaction with their brands.
The evolution of social media has completely transformed the way companies devise their marketing strategies. Social media is one of the most efficient ways to:
- Create and improve brand awareness
- Build strong customer relationship
- Enhance customer service
- Improve lead generation
Mobile has become a part of modern lifestyle and holds a dominant position related to marketing decisions across industries. If you want to garner interest among your potential customers, your strategy should be “mobile-first” instead of just “mobile-friendly”!
Data without meaningful insights serves no purpose. This is where analytics comes into play. When organizations are planning to figure out the impact of marketing campaigns, data analytics must be integrated into their marketing initiatives. Data collection, analysis, and access to the analytics are crucial components for the success of any brand’s marketing plan.
Storing and sharing data have become relatively easier, undoubtedly due to the growth of the cloud. The cloud infrastructure has minimized the reaction time of marketers as they are able to access real-time data from anywhere in the world without any lapse.
When these come together, it leads to enhanced CX and better accessibility. The emergence of cloud, mobile computing, and applications such as business intelligence & analytics has given a facelift to the industry after stagnation in the ERP and DBS era, making sure that the software industry growth continues.
Do you want to know more about SMAC market trends? Get in touch with our expert analysts today.