Health and wellness is now a status symbol among consumers, who prioritize maintaining a well-balanced physical and mental health. The world is currently experiencing a phenomenon where health is creeping into all aspects of consumer life and experience. Big brands have started noticing the shift towards products with embedded health benefits; products that are well designed, desirable, accessible, and tasty. There is a tremendous opportunity for marketers to meet the needs of the health-focused consumers in the recent future. Direct to consumer products and services are particularly ripe for disruption. A broad range of traditional and non-traditional healthcare players are diversifying their offerings in consumer health. Advancements in science and technology allow the increased personalization of medical care. Global consumers are also ever more open to a broader set of health and wellness solutions, including non-traditional treatments. New players and partnerships are exploring platforms in consumer health and wellness; creating innovative solutions and expanding definition of the space. The wellness industry is segregated into beauty care, nutrition, body and mind health and spa visits, among others.
Latest trends in this industry are:
- Wellness tourism
- Anti-ageing solutions
- Healthy diet
- Workplace wellness
- Hyper-personalized healthcare
- Fitness festivals
The research specialists at Infoholic Research have worked on several reports on this segment of healthcare.