Connecting Serial Devices to the Cloud

In the era of innovation and technological disruption, little do we know about the full potential of the high-tech offerings that we use in our daily life. Serial device is a relatively new concept, hence, the benefits that can be leveraged from it, is yet to be discovered and...

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How Artificial Intelligence Predicts Financial Markets

Role of AI in structuring the Financial Market Digitalization in the form of artificial intelligence (AI) has not only led to dependence on technology but has also greatly impacted the global economy. AI has successfully maneuvered the routine and mundane tasks, creating jobs, that are advanced in machine learning...

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5 Effective Content Marketing Trends to Improve Your Strategy

Need for content marketing For a business to stay efficient and register consistent growth, it needs to depend upon content marketing, which mainly revolves around creation, publication and distribution of content to achieve the desired end result. With an objective to create genuinely interesting and useful content for the...

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The Spread of Organized Retailing

Advent of organized retailing The expansion of organized retailing began during 1995 in India. The world has started depending more upon retail stores which resulted in a massive growth of such industry vertical. The organized retail sells consumer products. Such growth of organized retailing has enabled building of brand...

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Why do we need marketing research

Concept of market research The market is becoming competitive every day, thus taking business decisions are getting complex too. This situation has opened a new horizon for market research industry since, big business houses now depend largely on market research to take a conclusive and strategic business decision. Currently...

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How Do You Know If You Have a Good Idea for a Business?

Famously pointed out by Thomas Edison, “The value of an idea lies in the using of it.” Ideas turn into businesses – precisely! And ideas also make entrepreneurs. Peter Drucker believed, “Innovation is the basic tool of entrepreneurs, the means by which they exploit change as an opportunity for...

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What is Content Marketing & Why is it so important?

Experts say, the only way to win at content marketing is for the reader to say, ‘This was written specifically for me’! In today’s vast digitalised world, content marketing has been imbibed by companies at large to achieve certain clear-cut goals; to stay at the top of the brand...

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PubMed Basics: A Wealth of Scholarly Knowledge for Researchers and Doctors

A free resource that comprises more than 29 million citations for biomedical literature from the US National Library of Medicine — MEDLINE (a premier bibliographic database). It is developed and maintained by the National Center for Biotechnology Information (NCBI). The recent years have witnessed the modern advances in technology...

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Dementia Not a Disease: Anyone and Everyone Can Experience it

Dementia can happen to any individual or gender irrespective of social or education class, and it can also affect people who are active and intelligent. The cause can vary, people may also have a combination of two or more different types of dementia, which is most common in older...

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