The revolution of mobile phones has been exponential in terms of innovation with intelligent sensors and analytics. The functionalities in mobile phones are significantly enhanced by computational capabilities with high-speed RAM, internal memory, processors, and intelligent data collection. It uses both hardware and software components for real-time analysis of data sets collected from the environment.

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Mobile manufacturers are continuously developing feature-rich devices with multiple functionalities, in addition to cellular connectivity. Context-aware features offer input from cameras, microphones, location, and web searches, among others. The introduction of IoT has widened the scope of handheld devices for consumer use along with enterprise-specific features.

The growing competition in the market is compelling mobile device manufacturers to focus on product development and service innovation. Amazon, Autodesk, Facebook, Microsoft, Samsung, Verizon Communications, Intel, Proxomo, and Baidu are among the leading companies in the global context aware computing market. The contribution from hardware suppliers, CSPs, software vendors, and mobile manufacturers is enhancing the ecosystem of context aware computing.

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There are different forms of context awareness with identification of user, interest level, and tasks associated with users, among others. All these help in augmenting customer experience using a mobile device. The market is relatively new in Asia Pacific; however, it has great potential to move ahead with the high growth of smart mobile devices. All context aware computing software require good Internet speed, advanced analytics, and AI. These features offer individuals with automated functionalities in mobile devices. Many leading ISVs and service providers are focusing on several applications and sensor integrated devices for better growth in the highly competitive market. Leading mobile vendors, including Apple and Samsung, are investing heavily in context aware computing with a focus on analysis of environment parameters.

– Swarup Bhowal
ICT – Research Analyst
Infoholic Research