In today’s technology driven environment, innovations are taking place in each sector, and the sports market is also catching up to this trend. Sports organizers are moving toward Smart solutions as enablers to provide an all-round and unique live sports and entertainment experience. The top technology trends witnessed in the smart stadium market include high density wi-fi, fan experience, beacons, high-tech mobile application, smart ticketing, smart parking, mobile POS, and a customer driven platform.
With 2020 Olympic Games in Tokyo only two years away, major technology sponsors are partnering with complementing players to provide smart solutions to provide enhanced live event experience to a massive number of spectators. Intel’s partnership with Japanese telecommunications carrier NTT DoCoMo and automotive manufacturer Toyota, is the perfect example of how vendors from different industries are collaborating to develop innovative solutions. As smart technology is still in its nascent stage, we could expect many such partnerships and alliances to be forged over the next 2 years.
Intel has bigger ambitions for the Olympic Games in Tokyo. The technology giant is a top partner with the Olympic organizing committee, and in the coming years it will be working not only to improve the operations but also the efficiency of the Olympic Games. NTT DoCoMo, a National Partner of Tokyo 2020, will provide 5G technology for the Olympic Games. Toyota will play a key role in this partnership for traffic management.
Intel’s another big project is with Croke Park Europe to build the smart stadium. Intel’s end-to-end IoT portfolio, including IoT gateways and Quark processor, is being used in the project. The current project focus is on enriching the stadium and fan experience. This could be achieved by monitoring pitch quality and stadium microclimate, analysing athlete’s performance, predicting traffic to and from the stadium and developing apps that indicate queueing times at refreshment and convenience facilities. All this can be accomplished by Intel’s IoT technologies. Such Smart stadiums equipped with Intel technology will include smart capabilities to optimize everything from fan experience to operations, while delivering real-time insight to the operators.
After analyzing the current trends in the Smart Stadium Industry, government initiatives and large investments in the research and development of smart stadium, Infoholic Research expects the market to show significant growth, in the coming years. Advantages such as enhanced customer experience, safety and security provided by smart stadiums will lead to an increased demand for the market and is expected to grow rapidly throughout the forecast period from 2018-2023.