Intelligent Virtual Assistant Market By User Type (Consumer IVA & Enterprise IVA) Industry Type (Retail, Healthcare, Telecommunication, BFSI, Automotive, Media & Entertainment) - Global Forecast to 2023

  • March, 2018
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC),digital technologies
Pages: 93
Tables: 41
Charts: 19
Regions/Countries: 4/21
Companies: 9
Enquiry Hours: 10
  • Get Free 10% Customization in this Report

Intelligent Virtual Assistant Market Research Overview:

Intelligent Virtual Assistant (IVA) has become a new trend among smartphone users and enterprises across the globe. The increase in the smartphone and internet penetration worldwide is fostering the demand for virtual assistants. The low barriers to enter into this market is a key driver for tech vendors operating in this domain. The IVA market is largely focusing on consumer centric businesses such as, connected cars, retail, financial services and others.

Market Revenue and Segmentation Analysis:

The global IVA market revenue was estimated to be $2.54 billion in 2017 and is expected to reach $25.23 billion by 2023, growing at a CAGR of 46.6% during the forecast period to 2023.

The user types include Enterprise IVA and Consumer IVA. The enterprise IVAs are expected to grow at a content rate compared to consumer IVAs. The enterprise IVAs in 2018 are focusing on understanding online shopping habits of consumers which could drive app builders and businesses to enter the mobile-commerce market place. Both, Enterprise and Consumer IVAs are largely being built on social media platforms such as, Facebook Messenger, Twitter, Skype for Business, Microsoft Teams and WhatsApp. The consumer IVAs are expected to grow at 89.8% CAGR through the forecast period owing to the increasing AI-powered mobile commerce apps.

The market is analyzed by industries. The industries mentioned in the report are Retail, Healthcare, Telecommunications, BFSI, Automotive, Media & Entertainment and others. BFSI is the leading consumer of both consumer and enterprise IVAs followed by retail, healthcare and others. These three industries are expected to witness high degrees of innovations in terms of IVA functionalities and user-friendliness. The increasing mobile commerce penetration, personal financial assistance, and personalized healthcare are the focus areas for businesses. The BFSI industry is expected to adopt IVAs at 50.5% CAGR through 2023 to reach a $9.98 billion market.

 Regions Analysis:

The regions covered in the report are the Americas, Europe, APAC and MEA. The Americas is expected to grow at a 49.1% CAGR during the forecast period 2017–2023. The US, the UK, Canada, France and Brazil are expected to become the leading adopters of IVAs through the forecast period.

Benefits and Vendors

The report contains an in-depth analysis of vendor profiles, which include their financial health, business units, key business priorities, SWOT, strategies, and views and competitive landscape. Google, Microsoft, HP, Apple, Psoft Inc., Brighterion Inc., Inbenta Technologies Inc., Narrative Science and Quandl Inc, are some companies profiled in the report.

The study offers a comprehensive analysis of the “Global Intelligent Virtual Assistant Market” market. Bringing out the key insights of the industry, the report aims to provide an opportunity for companies to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better and take informed decisions.

Intelligent Virtual Assistant Market by User Type


  • Consumer IVA

  • Enterprise IVA


Intelligent Virtual Assistant Market by Industry



  • Retail

  • Healthcare

  • Telecommunication

  • BFSI

  • Automotive

  • Media & Entertainment


Intelligent Virtual Assistant Market By region



  • Americas

  • Europe

  • APAC

  • MEA



1     Industry Outlook  

1.1        Industry Overview

1.2        Industry Trends

1.3        PEST Analysis

2     Report Outline  

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Market Snapshot 

3.1        Total Addressable Market

3.2        Segmented Addressable Market

4     Market Outlook  

4.1        Overview

4.2        Porter 5 (Five) Forces

5     Market Characteristics 

5.1        Evolution

5.2        Ecosystem

5.3        Market Segmentation

5.4        Market Dynamics

5.4.1     Drivers    Demand for data-driven solutions    Increasing usage in market risk and fraud detection    Increasing usage of technologies in the BFSI industry    Demand for technology-driven customer services

5.4.2     Restraints    Excessive cost of ownership    Unskilled human resources

5.4.3     Opportunities    Understanding human emotions    Developing smarter robots

5.5        DRO – Impact Analysis

5.6         Market Trends

6     User Types: Market Size and Analysis 

6.1        Overview

6.2        Enterprise IVA

6.3        Consumer IVA

7     Industry: Market Size and Analysis 

7.1        Overview

7.2        Retail

7.3        Healthcare

7.4        Telecommunications

7.5        BFSI

7.6        Automotive

7.7        Media & Entertainment

8     Regions: Market Size and Analysis 

8.1        Overview

8.2        Americas

8.2.1     US

8.2.2     Canada

8.2.3     Brazil

8.2.4     Mexico

8.3        Europe

8.3.1     UK

8.3.2     France

8.3.3     Germany

8.3.4     Italy

8.3.5     Spain

8.3.6     Nordic Region

8.4        Asia Pacific

8.4.1     China

8.4.2     Japan

8.4.3     South Korea

8.4.4     Australia and New Zealand

8.4.5     Southeast Asia

8.4.6     India

8.5        Middle East & Africa

8.5.1     Saudi Arabia

8.5.2     South Africa

8.5.3     UAE

8.5.4     Turkey

8.5.5     Egypt

9     Vendors Profile  

9.1        Google Inc.

9.1.1     Overview

9.1.2     Business Units

9.1.3     Geographic Revenue

9.1.4     Business Focus

9.1.5     SWOT Analysis

9.1.6     Business Strategies

9.2        Microsoft Corporation

9.2.1     Overview

9.2.2     Business Focus

9.2.3     SWOT Analysis

9.2.4     Business Strategies

9.3        Hewlett Packard Enterprise

9.3.1     Overview

9.3.2     Business Units

9.3.3     Geographic Revenue

9.3.4     Business Focus

9.3.5     SWOT Analysis

9.3.6     Business Strategies

9.4        Apple Inc.

9.4.1     Overview

9.4.2     Business Units

9.4.3     Geographic Revenue

9.4.4     Business Focus

9.4.5     SWOT Analysis

9.4.6     Business Strategies

10   Companies to Watch for

10.1     IPsoft Inc.

10.1.1  Overview

10.1.2  Offerings:

10.2     Brighterion, Inc.

10.2.1  Overview

10.2.2  Offerings:

10.3     Inbenta Technologies Inc.

10.3.1  Overview

10.3.2  Offerings:

10.4     Narrative Science

10.4.1  Overview

10.4.2  Offerings:

10.5     Quandl Inc.

10.5.1  Overview

10.5.2  Offerings:

11   Mergers & Acquisitions 

12   Competitive Landscape  

12.1     Competitor Comparison Analysis



Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

Interested in this report?
Get your FREE sample now!

Select User License


Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer 10% worth of FREE customization at the time of purchase