Mobile Value-added services in Cloud; By players (Network Providers, Content Providers, Content Aggregators and Technology Enablers); By Industries (BFSI, Education, Telecom &IT, Government, Retail, Media and Entertainment and others); By VAS type (Consumer VAS and Enterprise VAS); By delivery platform types(SMA, Voice, Video, Digital platforms); By Regions(Americas, Europe, APAC & MEA) ; Global Drivers, Opportunities, Restraints, Trends, and Forecast to 2023

  • November, 2017
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC)
Pages: 102
Tables: 65
Charts: 31
Regions/Countries: 4/19
Companies: 10
Enquiry Hours: 10
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The advanced connectivity technologies, such as 4G & 5G networks, Wi-Fi, etc., have increased the penetration of Internet and smartphones across the world. The increasing Internet penetration has led to the expansion of several innovative technologies in recent years. Value-added Services (VAS) is one such service, which has been considered as a major revenue stream by numerous companies. Unlike conventional VAS, cloud VAS is offered through cloud platforms, and these are offered only through a mobile phone. The mobile value-added services have become a new revenue stream for the companies in recent years due to the low-cost ownership nature and low expenses of building systems on cloud platforms.

Cloud VAS has become a mainstream business for a wide range of companies to target their customers and improve their revenue. The wide expansion of cloud VAS helps the users to find a more suitable facility. Cloud-based VAS offers a variety of services such as consumer-based utility services, digital payments, m-commerce, and location-based services among others. The emerging Internet-based businesses and mobile-based commerce platforms are fostering the adoption of cloud-based VAS.

Market Revenue and Segmentation Analysis

The mobile value-added services in cloud market revenue is estimated to be $67.79 billion in 2017 and is expected to reach $222.87 billion by 2023, growing at a CAGR of 21.9% during the forecast period 2017–2023.

The report covers VAS types, industries, players, delivery platforms, and regions. VAS types include consumer VAS and enterprise VAS. The consumer VAS segment is growing in recent years as consumers are moving toward more digitalized solutions. The growing Internet and smartphones penetration is mostly fueling the segment growth. Also, the changing customer behavior has led to the increase in the adoption of cloud VAS by value chain players. The enterprise VAS is growing due to the increasing adoption by private SMEs, large enterprises, and governments. The enterprises are realizing that smartphones user base could unleash new business opportunities, and it is also the easiest way to reach the customers. The consumer VAS market revenue is estimated to be $48.4 billion in 2017 and is expected to reach $171.7 billion by 2023, growing at a CAGR of 23.5% during the forecast period 2017–2023.

The industries include telecom & IT, media & entertainment, BFSI, retail, education, healthcare, government, and others. The telecom & IT industries are expected to become the major adopters of cloud-based MVAS due to the need for finding an alternative revenue source to voice calls. Media & entertainment and BFSI are the leading industries after telecom & IT. Retail, education, healthcare, and government industries are expected to adopt cloud-based MVAS owing to the increasing demand for mobile apps, bulk SMS, system generated voice calls for both service delivery & collecting feedback, and others. These industries are expected to adopt uninterrupted communication mediums to get in touch with the huge customer base across the regions they operate.

The players segment is classified into four major categories such as content providers, content aggregators, network providers, and technology enablers. The value chain players are focusing on offering sophisticated services due to increasing demand for cloud MVAS. The network providers are expected to gain significant market revenue followed by content providers. The increasing penetration of smartphones and Internet across the regions is enhancing the business opportunities for a wide range of market players. Content providers and content aggregators are expected to grow at a higher CAGR, followed by network providers and technology enablers. These players are largely getting benefitted from the increasing demand for informative content among the user groups.

The delivery platforms include SMS, voice, video, WAP & App, and others. The SMS delivery platform is a traditional service, but has moved to cloud platform in recent years due to the merging of conventional mobile apps with social media apps such as Facebook Messenger, Truecaller, etc. Also, the bulk message services are becoming much popular in recent years due to the increasing need for customer-centric VAS and informative texts. Voice, video, and WAP are expected to witness huge growth due to increasing demand for the bulk message and informative services from the enterprises and individuals. Cloud-based bulk SMS services are expected to drive the market at a CAGR of 21.5% during the forecast period 2017–2023, and the WAP & App service is an emerging segment, growing at a CAGR of 25.1% during the forecast period 2017–2023.

Regions Analysis

The regions covered in the report are Americas, Europe, Asia Pacific, and ROW. Among these, the Americas is expected to grow at a higher CAGR during the forecast period 2017–2023. The APAC and MEA regions are expected to grow at a higher rate post-2021 due to the low adoption rate of smartphones in several countries in the region. The telecom and smartphones companies are expected to play a vital role in developing the necessary infrastructure by improving 3G and 4G Internet penetration rates.

Benefits and Vendors

The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. Mobile VAS in cloud is expected to change the shape of industries by 2025 with its wide range of capabilities. The report includes the details about vendors such as Cisco Systems, Vodafone Group, AT&T, IBM, Infosys, Skystream Technology, DashData, Mobile2Win, Value First Digital Media, and ACL Mobile Limited.

The study offers a comprehensive analysis of the “Mobile Value-added Services in Cloud” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for companies to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better and take informed decisions.

1     Industry Outlook  

1.1        Industry Overview

1.2        Industry Trends

1.3        PEST Analysis

2     Report Outline  

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Market Snapshot 

3.1        Total Addressable Market

3.2        Segmented Addressable Market

4     Market Outlook  

4.1        Overview

4.2        Market Trends

4.3        Porter 5 (Five) Forces

5     Market Characteristics 

5.1        Evolution

5.2        Ecosystem

5.3        Market Segmentation

5.4        Market Dynamics

5.4.1     Drivers    Affordability of smartphones    Increasing internet penetration    Growing demand for entertainment services

5.4.2     Restraints    Internet outage and traffic overloads    Bandwidth optimization    Low penetration in rural areas

5.4.3     Opportunities    Growing demand for location based services    Increasing demand for enterprise and consumer services    Growing Demand for Video analytics

5.5        DRO – Impact Analysis

6     Players: Market Size & Analysis 

6.1        Overview

6.2        Network Providers

6.3        Content Providers

6.4        Content Aggregators

6.5        Technology Enabler

7     Industries: Market Size and Analysis 

7.1        Overview

7.2        BFSI

7.3        Education

7.4        Government

7.5        Healthcare

7.6        Media and Entertainment

7.7        Retail

7.8        Telecom & IT

7.9        Others

8     VAS Types: Market Size & Analysis 

8.1        Overview

8.2        Consumer VAS

8.3        Enterprise VAS

9     Delivery Platform Types: Market Size & Analysis 

9.1        Overview

9.2        SMS

9.3        Voice

9.4        Video

9.4.1     Video Portal:

9.4.2     Video SMS:

9.5        Digital Platforms

10   Regions: Market Size and Analysis 

10.1     Overview

10.2     Americas

10.2.1  Overview

10.2.2  The US

10.2.3  Canada

10.2.4  Brazil

10.2.5  Mexico

10.3     Europe

10.3.1  Overview

10.3.2  The UK

10.3.3  Germany

10.3.4  Spain

10.3.5  France

10.3.6  Italy

10.3.7  Others

10.4     Asia Pacific

10.4.1  Overview

10.4.2  China

10.4.3  Japan

10.4.4  South Korea

10.4.5  India

10.4.6  Australia

10.4.7  Southeast Asia

10.5     MEA

10.5.1  Overview

10.5.2  Israel

10.5.3  UAE

10.5.4  Saudi Arabia

10.5.5  South Africa

10.5.6  Turkey

11   Vendors Profile  

11.1      Cisco Systems, Inc

11.1.1  Overview

11.1.2  Business units

11.1.3  Geographic revenue

11.1.4  Business focus

11.1.5  SWOT analysis

11.1.6  Business strategies

11.2     Vodafone Group Plc

11.2.1  Overview

11.2.2  Business Units

11.2.3  Geographic Revenue

11.2.4  Business Focus

11.2.5  SWOT Analysis

11.2.6  Business Strategies

11.3      AT & T Inc.

11.3.1  Overview

11.3.2  Business units

11.3.3  Geographic revenue

11.3.4  Business focus

11.3.5  SWOT analysis

11.3.6  Business strategies

11.4     IBM

11.4.1  Overview

11.4.2  Business Units

11.4.3  Geographic Revenue

11.4.4  Business Focus

11.4.5  SWOT Analysis

11.4.6  Business Strategies

11.5     Infosys

11.5.1  Overview

11.5.2  Business Units

11.5.3  Geographic Revenue

11.5.4  Business Focus

11.5.5  SWOT Analysis

11.5.6  Business Strategies

12   Companies to Watch for 

12.1     Skystream Technology

12.1.1  Overview

12.1.2  Key Offerings

12.2     DashData

12.2.1  Overview

12.2.2  Key Offerings

12.3     Mobile2Win Pvt. Ltd

12.3.1  Overview

12.3.2  Key Offerings

12.4     Value First Digital Media Pvt. Ltd

12.4.1  Overview

12.4.2  Key offerings

12.5     ACL Mobile Limited

12.5.1  Overview

12.5.2  Key offerings

13   Competitive Landscape  

13.1     Competitor Comparison Analysis



Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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