Online Survey Software Market- Global Drivers, Trends and Forecast to 2020

  • August, 2015
  • Domain: ICT - Software & Services
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The rise in competition across various verticals, such as e-commerce and social networking, has led organizations to understand the consumer behaviour, buying patterns, and various other variables via online surveys. The survey studies are likely to help organizations in designing products and services, and address the rising competition. In addition, the online surveys majorly help organizations in reaching the wider audience and understanding their preferences.

The survey tools or survey software for research is a mobile-based or web-based software solution and deployed through cloud or on-premises. The market is diversified and highly competitive due to presence of many global and regional players. The applications are wide in market research, retail, healthcare, and BFSI.

The simplicity in creation of surveys, rise in adoption of cloud computing, and rise in usage of smart devices and other devices on internet for filling of survey forms are the major drivers for the growth of online survey software market. The market is segmented by applications, verticals, and regions. Some of the vendors present in the online survey software market are Qualtrics, SurveyMonkey, Confirmit, Campaign Monitor, Inqwise, CloudCherry, getfeedback, SurveyGizmo, QuestionPro, and Medallia.

The study covers and analyses the “Online Survey Software” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

1       Industry Outlook 

1.1             Industry Overview

1.2             Industry Trends

1.3             PESTEL Analysis

2       Report Outline 

2.1             Report Scope

2.2             Report Summary

2.3             Research Methodology

2.4             Report Assumptions

3       Market Snapshot

3.1             Total Addressable Market (TAM)

3.2             Segmented Addressable Market (SAM)

3.3             SAM as a Segment of TAM

3.4             Related Markets

4       Market Outlook 

4.1             Overview

4.2             Ecosystem

4.3             Segmentation

4.4             Porter 5 (Five) Forces

5       Market Characteristics 

5.1             Market Trends

5.2             Value Chain

5.3             Market Dynamics

5.3.1               Drivers

5.3.2               Restraints

5.3.3               Opportunities

5.4             DRO – Impact Analysis

5.5             Key Stakeholders

6    Verticals: Market Size & Analysis

6.1             Overview

6.2             Retail

6.3             Healthcare

6.4          Manufacturing

6.5          Financial services

6.6          Market Research

6.7          Others

7       Regions: Market Size & Analysis 

7.1             Overview

7.2             North America

7.3             Europe

7.4          Asia Pacific

7.5          Latin America

7.6          Middle East & Africa

8       Competitive Analysis 

8.1             Overview

8.2             SurveyMonkey

8.3             Qualtrics

8.4             Confirmit

8.5             Campaign Monitor

Includes other major vendors

9       Vendor Profiles*

9.1             SurveyMonkey

9.2             Qualtrics

9.3             Confirmit

9.4             Campaign Monitor

Includes other major vendors

10     Companies to Watch for # 

11     Expert’s Views 




* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy

# Companies to watch for will include small private players present in Indian market

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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