Asian Live Stream Market 2017-2023; By User type (B2B, B2C& P2P), By Deployment type (Cloud, On-Premises, Hybrid), By Device type (Tablet, Smartphone, Computer/Laptop, Smart Tv and others), Drivers, Opportunities, Restraints, Trends, and Forecast to 2023

  • July, 2017
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC)
Pages: 84
Tables: 47
Charts: 39
Regions/Countries: 1/11
Companies: 8
Enquiry Hours: 10
  • Get Free 10% Customization in this Report


Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication.

Market Analysis:

Brands are strategically prioritizing online broadcasting services as a tool to reach their target customers and for broadcasting information about their product launches, behind-the-scene footage and product demonstrations to gain traction.  According to Infoholic Research, Asian Live Stream Market  is expected to grow at a CAGR of 46.4% through the forecast period 2017-2023. The market is analysed by user type, deployment type, device type, use-case, and countries.

Market Segmentation Analysis:

The user types segment includes B2C users, B2B users and P2P users. The market is driven by improving internet speed, changing trends in the entertainment industry and demand for greater transparency between customers and brands. The major deployment types used by the customers are: Cloud, on-premises and hybrid. The wide spread of public cloud technologies implementation, B2C and B2B branding, entertainment content, corporate communications, advertising, training purposes and others are fueling live stream platforms’s operations in Asian markets. The popular devices used for live streaming in Asia are PC/Laptop and Smartphone, Tablets, smart tv and others. The growing internet penetration rates and lowered device prices are expected to enhance the necessary infrastructure required for the wide uptake of live stream technology.

Countries and Vertical Analysis:

The counties covered in report are China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Among these Japan, Taiwan, South Korea and China are expected to grow at a higher CAGR through the forecast period 2017-2023. The popular use case/verticals for the live stream platforms are sports, gameplay, user generated content, consents and others. Most of the global leading companies in the entertainment industry are entering Asian live sports stream market place as there are low barriers to enter. P2P customers dominating the user generated content segment due to the higher interaction levels live stream offers.

Benefits and Vendors

The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Companies analysed in the report are Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord.

The study offers a comprehensive analysis of the “Asian Live Stream Market”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.

1     Industry Outlook  

1.1        Industry Overview

1.2        Industry Trends

1.3        PEST Analysis

2     Report Outline  

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Market Snapshot 

3.1        Total Addressable Market

3.2        Segmented Addressable Market

4     Market Outlook  

4.1        Overview

4.2        Market Trends

4.3        Porter 5 (Five) Forces

5     Market Characteristics

5.1        Evolution

5.2        Ecosystem

5.3        Market Segmentation

5.4        Market Dynamics

5.4.1     Drivers    Growing Internet connectivity across Asia    The evolution of live streaming    Increasing demanding for Video-As-A-Service (VaaS)    To stay competitive

5.4.2     Restraints    Higher internet charges    Internet outage and traffic overloads    Bandwidth optimization

5.4.3     Opportunities    Growing Demand for Video analytics    Government projects

5.5        DRO – Impact Analysis

6     User Types: Market Size and Analysis 

6.1        Overview

6.2        B2B users (Business to Business)

6.3        B2C users (Business to Customer)

6.4        P2P users

7     Deployment Type: Market Size and Analysis 

7.1        Overview

7.2        Cloud

7.3        On-premises

7.4        Hybrid

8     Device type: Market Size and Analysis 

8.1        Overview

8.2        PC/Laptop

8.3        Smartphone

8.4        Tablet

8.5        Smart tv

8.6        Others

9     Use Case: Market Size and Analysis 

9.1        Overview

9.2        Sports

9.3        Game play

9.4        User generated Content (UGC)

9.5        Concerts

9.6        Others

10   Countries: Market Size and Analysis 

10.1     Overview

10.2     China

10.3     India

10.4     Indonesia

10.5     Japan

10.6     Malaysia

10.7     Philippines

10.8     Singapore

10.9     South Korea

10.10  Taiwan

10.11  Thailand

10.12  Vietnam

11   Vendors Profile  

11.1     Ustream

11.1.1  Overview

11.1.2  Business Focus

11.1.3  SWOT Analysis

11.1.4  Business Strategies

11.2     J-Stream

11.2.1  Overview

11.2.2  Business Focus

11.2.3  SWOT Analysis

11.2.4  Business Strategies

11.3     Wowza

11.3.1  Overview

11.3.2  Business Focus

11.3.3  SWOT Analysis

11.3.4  Business Strategies

11.4     Livestream

11.4.1  Overview

11.4.2  Business Focus

11.4.3  SWOT Analysis

11.4.4  Business Strategies

11.5     Twitch

11.5.1  Overview

11.5.2  Business Focus

11.5.3  SWOT Analysis

11.5.4  Business Strategies

12   Companies to Watch for 

12.1     NeuLion

12.1.1  Overview

12.1.2  Product Offering

12.2     kamcord

12.2.1  Overview

12.2.2  Product Offering

12.3     Douyu Network Technology

12.3.1  Overview

12.3.2  Product Offering

13   Competitive Landscape  

13.1     Competitor Comparison Analysis

14   Expert Insights 



Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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