Mobile augmented reality is meant for use on a handheld device, and deals with overlaying information digitally on top of a real world. The overlaying of information on real images, with respect to real-time geographic location, and other interactive content, is being referred by users to as something out of a science fiction movie. The technological advancements in chip manufacturing and wireless broadband networks has led to the development of mobile augmented reality.

The technology is at its infancy, and business models are being developed with respect to the same. The major applications are in representation of data and providing of information. While in retail, consumers can visualize physical goods in 3D, in tourism, the tourists can get a virtual tour of an ancient monument, and the respective related information. Applications are wide in other verticals as well such as education, industrial, medical, and defence. Organizations investing in the technology are in the phase of figuring out the applications which could provide the best value.

The rise in the penetration rate of handheld devices and demand for software components are the major drivers for the growth of mobile augmented reality market. The market is segmented by components, implementations, applications, verticals, and regions. Some of the vendors present in the report are Microsoft, Google, Wikitude, Infinity Augmented Reality, Qualcomm, Samsung, Blippar, Metaio, and Daqri.

This study will cover and analyse “Mobile Augmented Reality Market”. Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market. In addition, will help the venture capitalist in understanding the companies better and take informed decisions.