Digital Payment Systems Market in India – By Digital Payment System Type (Mobile Banking, Mobile Wallet, PoS, Internet Banking and Others), Mobile Wallet by Service Type( Retail Payments, Travel Booking, Recharges, Money Transfer, and others) and Regions(Urban and Rural): Drivers, Opportunities, Trends, and Forecasts to FY2023

  • May, 2017
  • Domain: ICT - Verticals - BFSI
Pages: 63
Tables: 24
Charts: 10
Regions/Countries: 1
Companies: 13
Enquiry Hours: 10
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Indian payments industry is largely dominated by cash-based transactions. The banking industry in the country was majorly branch-based till 2014. Later, there was a considerable growth in the branch-less channels of banking, which has further explored into digital payments in both rural and urban regions. Indian digital payments industry is expected to reach $700 billion by 2022 in terms of value of transactions.

It is expected that more than 80% of the urban population in India will adopt digital payments as a part of their routine by 2022, and 70% of the retail chains will adopt the same. The reduced transaction charges and the degree of ease of cash transfers associated with the electronic fund transfers and mobile banking will further drive the growth of digital payment systems in India. Also, the Indian Government is bringing positive policy framework such as Goods and Services Tax (GST), financial inclusion, improving digital infrastructure, launching payment systems such as aadhar enabled payments, UPI, and others which are supporting the digital payments industry. In 2016, Indian Government made a significant move, i.e. demonetization, to curb black money circulation within the country and to increase digital payment penetration. It is a phenomenal step made by India towards improving cashless economy, resulting in sharp increase of several digital payment channels in the country.

Market Analysis

According to Infoholic Research, the “Digital Payment Systems Market in India” market will witness a CAGR of 58.90% during the forecast period FY2017–FY2023. The market is segmented by digital payment system types and regions. The digital payment system types include mobile wallets, internet banking, mobile banking, PoS, and others. The regions covered in the report are urban and rural regions; currently, urban region segment holds the major market share followed by rural segment.

Digital Payment System: Mobile Wallets Analysis

Mobile Wallets; India’s mobile wallet ecosystem is yet to be competitive, however major e-commerce and telecom companies are fuelling this industry through business expansion. Also, a strong regulatory support is yet to come into force for the exponential growth of digital payments ecosystem in India.

The changing customer behavior, increasing internet penetration rate, and government policies are fueling the industry which is indirectly supported by the growing demand for P2P payments, e-commerce platforms, utility bill payments, and others. The development of digital infrastructure in India stands out by providing a strong technological ecosystem for the digital payments industry.

Key players

Some of the leading companies covered in the ‘Digital Payment Systems Market in India’ report are Paytm, MobiKwik, PayUmoney, Airtel Money, Vodafone Mpesa, Idea Money, Stank Bank Buddy, HDFC Bank PayZapp, ICICI Bank Pockets, Axis Bank LIME, Freecharge, PhonePe, Samsung Pay, and others

 The report gives insights about various modes of electronic fund transfer – Mobile Banking, Digital Payment Methods, Mobile Wallets, Payment Banks, and others.


The study offers a comprehensive analysis of the “Digital Payment Systems market in India”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

1     Industry Outlook

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis

2     Report Outline  

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Market Outlook

3.1        Overview

3.2        Market Definition – Infoholic Research

3.3        Market Trends

3.4        Market Segmentation

3.5        Porter (5) Five Forces

4     Market Characteristics 

4.1        Evolution

4.2        Ecosystem

4.3        Market Dynamics

4.3.1     Drivers    Rapid expansion of digital technologies    To create competitive advantage    The evolution in customer behaviour    Reduced transaction charges    Government initiatives

4.3.2     Restraints    Lack of payment processing infrastructure    Unable to process higher amount of transactions

4.3.3     Opportunities    India’s Digital Payments Revolution    Hidden opportunities in the rural markets through localization    Contactless Payments: Wearable Technology

4.3.4     DRO-Impact Analysis

5     Payment Banks in India

5.1        Evolution of Payment Banks

5.2        Comparison between Payment Banks and Traditional Banks

5.3        Implementation of Payments Banks

6     Types of Payment Channel: Outlook  

6.1        Overview

6.2        Digital Channel

6.3        Branch Based Channel

6.4        Others

7     Digital Payment System Types: Market Size & Analysis 

7.1        Overview

7.2        Mobile Banking

7.3        Internet Banking

7.4        Point of Sale Terminals

7.5.1     Overview

7.5.2     Credit card Penetration

7.5.2     Debit card Penetration

7.6        Mobile Wallet

7.7        Others

8     Mobile Wallets: Market Size & Analysis 

8.1        Overview

8.1.1     Different Types of mobile wallets:

8.1.2     Mobile Wallet Service Types    Recharges    Money transfer    Retail Bill Payments    Travel Booking    Others

8.2        Mobile Wallets: Telecom Players

8.2.1     Airtel money    Overview    SWOT Analysis    Business focus    Business Strategy

8.2.2     Vodafone: mPesa    Overview    SWOT Analysis    Business focus    Business strategy

8.2.3     Idea Money    Overview    SWOT Analysis    Business focus    Business Strategy

8.3        Mobile Wallets:Banks

8.3.1     HDFC Bank: PayZapp    Overview    SWOT Analysis    Business focus    Business Strategy

8.3.2     ICICI: Bank Pockets    Overview    SWOT Analysis    Business focus    Business Strategy

8.3.3     Axis Bank: LIME    Overview    SWOT Analysis    Business Focus    Business Strategy

8.3.4     State Bank Buddy    Overview    SWOT Analysis    Business Focus    Business Strategy

8.4        E-commerce and Technology Providers

8.4.1     Free Charge    Overview    SWOT Analysis    Business focus    Business Strategy

8.4.2     PhonePe    Overview    SWOT Analysis    Business focus    Business Strategy

8.4.3     Samsung Pay    Overview    SWOT Analysis    Business Focus    Business Strategy

8.5        Other Predominate Players

8.5.1     PayUmoney    Overview    SWOT Analysis    Business Focus    Business Strategy

8.5.2     Paytm    Overview    SWOT Analysis    Business Focus    Business Strategy

8.5.3     MobiKwik    Overview    SWOT Analysis    Business focus    Business Strategy

9     Regions: Market Size & Analysis 

9.1        Overview

9.2        Urban

9.3        Rural

10   Competitive Landscape




Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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