Global Waterborne Coatings Market – Drivers, Opportunities, Trends & Forecasts up to 2020

  • December, 2014
  • Domain: Chemicals, Materials & Food - Paints & Coatings/Inks & Pigments
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Waterborne coatings are those which use water as solvent to dissolve a resin to be applied on a substrate. These coatings are eco-friendly and have relatively low VOC content and are popularly known as green coatings. Huge investment on R&D to introduce green coating products are contributing to the market growth. Stringent regulations on use of low VOC products and growing application areas are driving the market of waterborne coatings.

Polyurethane coating is the fastest growing segment with increasing application in the construction and automotive industry. Architectural sector contributes to majority of the waterborne coatings market share and is expected to continue dominating during the forecast period. This sector has growth due to not only increase in new construction projects, but also rise in repair and maintenance services on relatively older construction sites.  Asia Pacific is witnessing fastest growth due to increasing manufacturing base and increasing purchasing power with emerging economic countries. The waterborne coatings market is fragmented and faces high competition with many multinational players. Companies such as Sherwin-Williams Company, PPG Industries Inc., Akzo Nobel N.V., along with few other key players cover the major market.

The study of the global waterborne coatings market ensures a 360° view, bringing out the complete key insights of the industry. These insights help the business decision makers to make better business plans and informed decisions for the future business. In addition, the study helps the venture capitalist in understanding the companies better and take informed decisions.

Report Scope:

  • Types

    • Acrylic

    • Alkyd

    • Epoxy

    • Polyester

    • Polyurethane (PU)

    • Others

  • Applications

    • Architectural

    • Automotive

    • General Industrial

    • Packaging

    • Protective Coating

    • Wood

    • Others

  • Regions

    • Asia Pacific

    • Europe

    • North America

    • Rest of the World

  • Industry outlook: market trends and drivers, restraints, and opportunities


1       Report Outline

1.1            Introduction

1.2            Report Scope

1.3            Market Definitions

1.4            Research Methodology

1.4.1             Data Collation & In-House Estimation

1.4.2             Market Triangulation

1.4.3             Forecasting

1.5            Study Declarations

1.6            Report Assumptions

1.7            Stakeholders

2       Executive Summary

3       Market Positioning

3.1            Total Addressable Market (TAM): Paints & Coatings

3.1.1             Market Overview

3.1.2             Major Trends

3.2            Segmented Addressable Market (SAM)

3.3            Related Markets

4       Market Outlook

4.1            Overview

4.2            Value Chain Analysis

4.3            PESTLE Analysis

4.4            Porter 5 (Five) Forces Analysis

4.5            Patents Analysis

5       Market Characteristics

5.1            Market Segmentation

5.2            Market Dynamics

5.2.1             Drivers

5.2.2             Restraints

5.2.3             Opportunities

5.2.4             DRO – Impact Analysis

6       Waterborne Coatings Type: Market Size and Analysis

6.1            Overview

6.2            Acrylic

6.3            Alkyd

6.4            Epoxy

6.5            Polyester

6.6            Polyurethane (PU)

6.7            Vendor Profiles

(Overview, products/services, geographic revenues, recent developments, business focus, SWOT analysis and business strategy for all vendors)

7       Waterborne Coatings Applications: Market Size and Analysis

7.1            Overview

7.2            Architectural

7.3            Automotive

7.4            General Industrial

7.5            Packaging

7.6            Protective Coating

7.7            Wood

7.8            Customer Profiles

 (Overview, product usage, geographic revenues, recent developments, and business strategy for all customers)

8       Regions: Market Size and Analysis

8.1            Overview

8.2            North America

8.3            Europe

8.4            Asia Pacific

8.5            Rest of the World

9       Companies To Watch For

10    Competitive Landscape

10.1         Competitor Product & Geography Benchmarking

10.2         Market Landscape

10.2.1           Key Strategies Adopted



Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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