Latin America Advanced Farming Market, Technologies (VRT, Remote Sensing, HPPS, IEC, Automated Steering Systems), Applications (Fleet Management, Horticulture, Aqua, Forest and Livestock Farming), Services, Deployment Model and Countries: Drivers, Opportunities, Trends and Forecasts, 2016-2022

  • October, 2016
  • Domain: ICT - Verticals
Pages: 135
Tables: 94
Charts: 52
Regions/Countries: 1/9
Companies: 16
Enquiry Hours: 10
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Advanced farming is a term that connotes IT based farm management to analyze, manage, and identify the variability in the field for projection, to ensure optimum profitability, and sustainability of the land resources. Advanced farming offers both environmental and economic benefits such as reduction in the use of fertilizers, water, pesticides, and herbicides.

Some of the major benefits of advanced farming are in plant and soil monitoring, time saving and cost reduction, better information for management decisions, and reduction of excess run-off water.

Market Analysis

According to Infoholic Research, the Latin America Advanced Farming Market is estimated to witness a CAGR of 15.8% during the forecast period 2016–2022. The market is growing due to population growth and large uncultivated land in the Latin American region. The increase in population will force farmers to come up with superior methods to improve crop yield and thus use advanced farming in improving crop productivity.

The advanced farming market is segmented by technologies, applications, services, deployment model, and countries. The High Precision Positioning Systems (HPPS) is expected to reach $75.3 million by 2022, growing at a CAGR of 15.8% during the forecast period 2016–2022. In farming, HPPS is used for collecting, storing, processing, and offering data to manage the farm. In addition, Global Positioning Systems (GPS) provides accurate information and allows farmers to work in low visibility conditions such as fog, dust, rain, and darkness.

Country wise Segmentation

The countries included in the report are Brazil, Mexico, Argentina, Ecuador, Peru, Uruguay, Bolivia, Chile, and Colombia. Brazil holds the largest share of the market whereas other countries are projected to have great opportunities in the market in the coming years. The countries are analyzed according to the technologies, applications, deployment model, and services.

Segmentation by Technologies

The market is segmented by the following technology types -  Variable-Rate Technology (VRT), High Precision Positioning Systems, Automated Steering Systems, Remote Sensing and Integrated Electronic Communication.

Segmentation by Applications

The market is studied with respect to the following applications- Fleet Management, Livestock Farming, Forest Farming, Aqua Farming and Horticulture.

Key Vendors

Some of the players included in the report are Raven Industries Inc., Trimble Navigation Ltd., AGCO Corp., Deere & Company, and AgJunction Inc.

Competitive Analysis

Current and predicted business strategies for the leading companies of the market such as Trimble Navigation Ltd., AGCO Corp., Deere & Company, Raven Industries Inc., and AgJunction Inc. Total 16 companies are covered in the report.

The report includes a detailed competitive benchmarking of the leading industry players based on metrics such as company profile, financial health, business objectives, business strategy and SWOT analysis.


The report will be of significance to the key stakeholders of the Latin America advanced farming market such as OEMs, technology providers, platform providers, universities, bloggers, farming institutions, and associations in the following ways:


  • Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)

  • Drivers, growth opportunities in different countries present in Latin America


The report provides an in-depth analysis of the Latin America advanced farming market aiming to provide new technologies and next generation solutions for farmers. The report provides detailed analysis of the Latin America advanced farming market in terms of technologies, applications, services, deployment models, and countries. The report also covers a detailed analysis of the leading countries in Latin America. The report gives information related to latest industry and market trends, evolution of advanced farming and competitive landscape. The report also provides details about the ongoing and upcoming advanced farming projects in Latin America.


1     Industry Outlook

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis

2     Report Outline

2.1        Report Scope

2.2        Market Definition

2.3        Report Summary

2.4        Research Methodology

2.5        Report Assumptions

3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Advanced Farming by Types

3.4        Related Markets

3.4.1     Connected Agriculture

3.4.2     Smart Animal Husbandry

4     Market Outlook

4.1        Overview

4.2        Evolution of Advanced Farming

4.3        Architecture of Advanced Farming

4.4        Market Segmentation

4.5        Porter 5(Five) Forces

5     Market Characteristics

5.1        Market Trends

5.1.1     Increase in Livestock Farming

5.1.2     Robotics Farming

5.1.3     M2M and IoT in Agriculture

5.2        Architecture of M2M in Agriculture

5.3        Value Chain

5.4        Market Dynamics

5.4.1     Drivers    Demand for farm management software    Convergence of modern technologies    Growing food requirement    Increasing use of precision agriculture

5.4.2     Restraints    Lack of internet connectivity for M2M farming    Changing climate conditions and increasing population    Improper IT infrastructure for farming

5.4.3     Opportunities    Drones and robots for managing farms    Increasing M2M applications    Increase in the use of connected farms in developing economies

5.4.4     DRO – Impact Analysis

5.4.5     Key Stakeholders

6     Technologies: Market Size and Analysis

6.1        Overview

6.2        Variable-Rate Technology (VRT)

6.2.1     Overview

6.2.2     Market Size and Analysis

6.3        High Precision Positioning Systems

6.3.1     Overview

6.3.2     Market Size and Analysis

6.4        Automated Steering Systems

6.4.1     Overview

6.4.2     Market Size and Analysis

6.5        Remote Sensing

6.5.1     Overview

6.5.2     Market Size and Analysis

6.6        Integrated Electronic Communication

6.6.1     Overview

6.6.2     Market Size and Analysis

7     Applications: Market Size and Analysis

7.1        Overview

7.2        Fleet Management

7.2.1     Overview

7.2.2     Market Size and Analysis

7.3        Livestock Farming

7.3.1     Overview

7.3.2     Market Size and Analysis

7.4        Forest Farming

7.4.1     Overview

7.4.2     Market Size and Analysis

7.5        Aqua Farming

7.5.1     Overview

7.5.2     Market Size and Analysis

7.6        Horticulture

7.6.1     Overview

7.6.2     Market Size and Analysis

8     Deployment Model: Market Size and Analysis

8.1        Overview

8.2        Cloud

8.2.1     Overview

8.2.2     Market Size and Analysis

8.3        Local

8.3.1     Overview

8.3.2     Market Size and Analysis

9     Services: Market Size and Analysis

9.1        Overview

9.2        Integration Services

9.2.1     Overview

9.2.2     Market Size and Analysis

9.3        Maintenance Services

9.3.1     Overview

9.3.2     Market Size and Analysis

9.4        Training & Consulting Services

9.4.1     Overview

9.4.2     Market Size and Analysis

10   Countries: Market Size and Analysis

10.1     Overview

10.2     Argentina

10.2.1  Overview

10.2.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.3     Bolivia

10.3.1  Overview

10.3.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.4     Brazil

10.4.1  Overview

10.4.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.5     Chile

10.5.1  Overview

10.5.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.6     Colombia

10.6.1  Overview

10.6.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.7     Ecuador

10.7.1  Overview

10.7.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.8     Peru

10.8.1  Overview

10.8.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.9     Mexico

10.9.1  Overview

10.9.2  Market Size and Analysis  Farming environment  Government initiatives  Technology adoption

10.10  Uruguay

10.10.1 Overview

10.10.2 Market Size and Analysis Farming environment Government initiatives  Technology adoption

10.11  Others

10.11.1 Market Size and Analysis

11   Competitive Landscape

11.1     Vendor Assessment

11.1.1  Trimble Navigation

11.1.2  AGCO Corp.

11.1.3  Deere & Company

11.1.4  Raven Industries

11.1.5  AgJunction

11.2     Other Predominant Players

11.3     Latin America Advanced Farming: Ongoing/Upcoming Projects

11.3.1  Project: Climate-Smart Agriculture Fund for Latin America and the Caribbean (CSAF)

11.3.2  Project: Networked Society Lab

12   Vendor Profiles

12.1     Trimble Navigation Ltd.

12.1.1  Overview

12.1.2  Business Units

12.1.3  Geographical Revenue

12.1.4  Business Focus

12.1.5  SWOT Analysis

12.1.6  Business Strategy

12.2     AGCO Corp.

12.2.1  Overview

12.2.2  Business Units

12.2.3  Geographical Revenue

12.2.4  Business Focus

12.2.5  SWOT Analysis

12.2.6  Business Strategy

12.3     Deere & Company

12.3.1  Overview

12.3.2  Business Units

12.3.3  Geographical Revenue

12.3.4  Business Focus

12.3.5  SWOT Analysis

12.3.6  Business Strategy

12.4     Raven Industries Inc.

12.4.1  Overview

12.4.2  Business Units

12.4.3  Geographical Presence

12.4.4  Business Focus

12.4.5  SWOT Analysis

12.4.6  Business Strategy

12.5     AgJunction Inc.

12.5.1  Overview

12.5.2  Business Units

12.5.3  Geographical Revenue

12.5.4  Business Focus

12.5.5  SWOT Analysis

12.5.6  Business Strategy

13   Global Generalist

13.1     IBM Corp.

13.1.1  Overview

13.1.2  Offerings

13.1.3  IBM in Advanced Farming

13.2     Microsoft Corp.

13.2.1  Overview

13.2.2  Offerings

13.2.3  Microsoft in Advanced Farming

13.3     Yara

13.3.1  Overview

13.3.2  Offerings

13.3.3  Yara in Advanced Farming

13.4     Valmont Industries Inc.

13.4.1  Overview

13.4.2  Offerings

13.4.3  Valmont in Advanced Farming

14   Companies to Watch For

14.1     Agribotix

14.1.1  Overview

14.1.2  Agribotix Market

14.1.3  Agribotix in Advanced Farming Market

14.2     AgDNA

14.2.1  Overview

14.2.2  AgDNA Market

14.2.3  AgDNA in Advanced Farming Market

14.3     Smart Fertilizer Management

14.3.1  Overview

14.3.2  Smart Fertilizer Management Market

14.3.3  Smart Fertilizer in Advanced Farming Market

14.4     FTI Pty Ltd.

14.4.1  Overview

14.4.2  Fairport Farm Software Market

14.4.3  Fairport in Advanced Farming Market

14.5     BovControl

14.5.1  Overview

14.5.2  BovControl Market

14.5.3  BovControl in Advanced Farming Market

14.6     Strider

14.6.1  Overview

14.6.2  Strider Market

14.6.3  Strider in Advanced Farming Market

14.7     8villages

14.7.1  Overview

14.7.2  8villages Market

14.7.3  8villages in Advanced Farming Market



Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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