Asia Pacific Cloud Gaming Market: By Gaming Audience (Social Gamers, Serious Gamers and Core Gamers), By Devices (Smartphones, Smart TVs, Console Units, Tablets and PCs), By Technology (Data Streaming Technology, Server Technology, Gaming-as-a-Service), By Countries (ANZ, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand)- Drivers, opportunities, Trends and Forecasts: 2016-2022

  • October, 2016
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC)
Pages: 117
Tables: 72
Charts: 37
Regions/Countries: 1/10
Companies: 12
Enquiry Hours: 10
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Cloud gaming or gaming on demand is an online gaming that offers frictionless and direct playability. Basically, there are two types of cloud gaming – file streaming and video streaming. At present, Asia Pacific is set to be the most attractive destination for business expansion/investment for key stakeholders across the globe. The increasing internet dependent population, government initiatives, rising FDI, and economic growth are few factors that are making Asia Pacific an emerging market for all kind of players. Over the past few years, the cloud gaming has seen a positive growth mainly driven by the increase in the online gamers in the region and improved gaming technology by the companies. The market is witnessing an increased adoption of next generation technologies and the ever-increasing popularity of PCs and electronic devices are also supporting the cloud gaming market in the region.


Currently, although the cloud gaming market is at an emerging stage, it is growing rapidly due to the increasing internet penetration, increase in the number of gamers, and rapidly growing smartphone shipments in the region. The cloud gaming market has brought great business growth opportunities for various stakeholders such as mobile operators, content providers, content publishers, mobile app developers, OEMs & network vendors, service providers, brands, advertisers, and investors. The Asia Pacific cloud gaming market is segmented into gaming audience, devices, technologies, and countries. The social media games and mobile games are contributing the major share to the overall market as these two channels consist of a huge customer base. The countries covered in the report are ANZ, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Others.



According to Infoholic Research, the “Asia Pacific Cloud Gaming” market is estimated to witness a CAGR of 46.8% during the forecast period 2016–2022. The increasing mobile and internet subscriber base, increase in the gaming audience, government initiatives related to infrastructure activities, increase in the development of new technologies, and decrease in piracy are the major drivers for the market growth. Further, the increasing growth rate of 3G and 4G technologies is expected to support the cloud gaming market growth in the region. The players included in the report are Sony, Nintendo, Microsoft, NVIDIA, Samsung, LG, etc.



The study covers and analyzes the “Asia Pacific Cloud Gaming” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.




The report provides an in-depth analysis of the Asia Pacific cloud gaming market aiming to bring all cloud gaming stakeholders on a common platform. The report provides a detailed analysis of the cloud gaming market in terms of the gaming audience, devices, technologies, and countries. The report gives insights about the:



  • In-depth analysis of end-users

  • In-depth analysis of devices and technology

  • In-depth analysis of 10 countries, namely ANZ, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand

  • The countries are analyzed according to the devices and technologies

  • Current and predicted business strategies for the leading companies of the market such as Sony Corporation, Nintendo Co., Ltd., Microsoft, NVIDIA, Samsung Electronics, LG, Amazon Web Services Inc., Google, IBM, Razer Inc., Ubitus Inc., and Zynga Inc. Total 12 companies are covered

  • The report also gives information related to latest industry and market trends, key stakeholders, industry pest analysis, and competitive landscape


The report will be useful for the key stakeholders of the cloud gaming market such as device manufacturers, OEMs, network providers, software providers, data security solution vendors, policy makers, standard development organizations, investor community, telecom, university researchers, blog writers, and technology magazines in the following ways:



  • Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)

  • Drivers and growth opportunities in different regions



1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis

2     Report Outline 

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions
3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

3.3.1     Smartphones and Tablets Gaming

3.3.2     PCs/Console Games/Smart TVs
4     Market Outlook 

4.1        Overview

4.2        Market Definition – Infoholic Research

4.3        Market Trends and Impact

4.4        Market Segmentation

4.5        Technology Roadmap

4.6        Porter 5 (Five) Forces
5     Market Characteristics

5.1        Evolution

5.2        Ecosystem

5.3        Market Dynamics

5.3.1     Drivers    Smartphones and electronic devices penetration    Increasing gaming audience    Low cost

5.3.2     Restraints    Lack of digital infrastructure    Supports only high-end smart devices

5.3.3     Opportunities    Increase in the usage of cloud gamification    Cloud virtual gaming    Business opportunities in South-East Asian countries

5.3.4     DRO – Impact Analysis

5.3.5     Key Stakeholders
6     Gaming Audience: Market Size and Analysis

6.1        Overview

6.1.1     Market Size and Analysis

6.2        Social Gamers

6.2.1     Overview

6.2.2     Market Size and Analysis

6.3        Serious Gamers

6.3.1     Overview

6.3.2     Market Size and Analysis

6.4        Core Gamers

6.4.1     Overview

6.4.2     Market Size and Analysis
7     Devices: Market Size and Analysis

7.1        Overview

7.1.1     Market Size and Analysis

7.2        Smartphones

7.2.1     Overview

7.2.2     Market Size and Analysis

7.3        Smart TVs

7.3.1     Overview

7.3.2     Market Size and Analysis

7.4        Console Units

7.4.1     Overview

7.4.2     Market Size and Analysis

7.5        Tablets

7.5.1     Overview

7.5.2     Market Size and Analysis

7.6        PCs

7.6.1     Overview

7.6.2     Market Size and Analysis
8     Technology: Market Size and Analysis

8.1        Overview

8.1.1     Market Size and Analysis

8.2        Data Streaming Technology

8.2.1     Overview

8.2.2     Market Size and Analysis

8.3        Server Technology

8.3.1     Overview

8.3.2     Market Size and Analysis

8.4        Gaming as a Service

8.4.1     Overview

8.4.2     Market Size and Analysis
9     Countries: Market Size and Analysis

9.1        Overview

9.1.1     Market Size and Analysis

9.2        ANZ

9.2.1     Overview    Key facts    Market trends

9.2.2     Market Size and Analysis

9.3        China

9.3.1     Overview    Key facts    Market trends

9.3.2     Market Size and Analysis

9.4        India

9.4.1     Overview    Key facts    Market trends

9.4.2     Market Size and Analysis

9.5        Indonesia

9.5.1     Overview    Key facts    Market trends

9.5.2     Market Size and Analysis

9.6        Japan

9.6.1     Overview    Key facts    Market trends

9.6.2     Market Size and Analysis

9.7        Malaysia

9.7.1     Overview    Key facts    Market trends

9.7.2     Market Size and Analysis

9.8        Singapore

9.8.1     Overview    Key facts    Market trends

9.8.2     Market Size and Analysis

9.9        South Korea

9.9.1     Overview    Key facts    Market trends

9.9.2     Market Size and Analysis

9.10     Taiwan

9.10.1  Overview Key facts Market trends

9.10.2  Market Size and Analysis

9.11     Thailand

9.11.1  Overview Key facts Market trends

9.11.2  Market Size and Analysis

9.12     Others

9.12.1  Overview

9.12.2  Market Size and Analysis
10   Vendor Profiles

10.1     Sony Corporation

10.1.1  Overview

10.1.2  Business Units

10.1.3  Geographic Revenue

10.1.4  Business Focus

10.1.5  SWOT Analysis

10.1.6  Business Strategy

10.2     Nintendo Co., Ltd.

10.2.1  Overview

10.2.2  Business Units

10.2.3  Geographic Revenue

10.2.4  Business Focus

10.2.5  SWOT Analysis

10.2.6  Business Strategy

10.3     Microsoft

10.3.1  Overview

10.3.2  Business Units

10.3.3  Geographic Revenue

10.3.4  Business Focus

10.3.5  SWOT Analysis

10.3.6  Business Strategy

10.4     NVIDIA

10.4.1  Overview

10.4.2  Business Units

10.4.3  Geographic Revenue

10.4.4  Business Focus

10.4.5  SWOT Analysis

10.4.6  Business Strategy

10.5     Samsung Electronics

10.5.1  Overview

10.5.2  Business Units

10.5.3  Geographic Revenue

10.5.4  Business Focus

10.5.5  SWOT Analysis

10.5.6  Business Strategy

10.6     LG

10.6.1  Overview

10.6.2  Business Units

10.6.3  Geographic Revenue

10.6.4  Business Focus

10.6.5  SWOT Analysis

10.6.6  Business Strategy


  • Other Prominent vendors


11   Competitive Landscape 

11.1     Competitor Comparison Analysis

11.1.1  Analysis by Gaming Audience

11.1.2  Analysis by Gaming Devices

11.1.3  Analysis by Technology

11.1.4  Analysis by Countries

11.2     Mergers & Acquisitions (M&A)

11.3     Joint Ventures (JV)

11.4     Venture Capital (VC) Funding
12   Global Generalists

12.1     Amazon Web Services, Inc.

12.1.1  Overview

12.1.2  Key Offerings

12.1.3  Amazon Web Services in Cloud Gaming

12.2     Google

12.2.1  Overview

12.2.2  Key Offerings

12.2.3  Google in Cloud Gaming

12.3     IBM

12.3.1  Overview

12.3.2  Key Offerings

12.3.3  IBM in Cloud Gaming
13   Companies to Watch for

13.1     Razer Inc.

13.1.1  Overview

13.1.2  Razer Inc. Market Offerings

13.1.3  Razer Inc. in Cloud Gaming Market

13.2     Ubitus Inc.,

13.2.1  Overview

13.2.2  Ubitus Market Offerings

13.2.3  Ubitus in Cloud Gaming Market

13.3     Zynga Inc.,

13.3.1  Overview

13.3.2  Zynga Market Offerings

13.3.3  Zynga in Cloud Gaming Market







Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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