
Asia Pacific Advanced Farming By technologies (VRT, Remote Sensing, HPPS, IEC, Automated Steering Systems), Applications (Fleet Management, Horticulture, Aqua Farming, Forest Farming and Livestock Farming), Services (Integration Services, Maintenance Services, Training & Consulting Services), Deployment Model (Cloud & Local) and Countries: Drivers, Opportunities, Trends and Forecasts, 2016-2022
- October, 2016
- Domain: ICT - Verticals






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Advanced farming is a term coined for IT enabled farm management system to manage and identify the variability in the field for optimum profitability and land sustainability. Advanced farming technologies namely high precision positioning system and variable rate technology help farmers to take intelligent decisions on enhancing crop yield and ensuring a better harvest. These technologies are also useful in tracking animal health.
The enhanced demand for high quality and diversified food products in domestic and international markets, central government initiatives towards agriculture will continue to drive the market in this region. Advanced farming addresses the changing needs of the farmers. Government support in agriculture is creating awareness among farmers about the latest farming technologies. Once they are convinced about the benefits they are interested in investing in the technology. The initial high outlay required makes farmers in the underdeveloped economies resistant to investing in this technology.
Increasing concern about climate change, food scarcity and the need to adopt environment friendly farming practices will drive the market in the coming days.
Market Analysis
Asia Pacific Advanced Farming Market to grow at a CAGR of 13.6% to reach $5.83 billion by 2022. High Precision Positioning Systems (HPPS), the leading segment in the market is expected to grow at a CAGR of 13.7% and reach $724.8 million by 2022. The major share of the revenue comes from HPPS and accounted for 28.85%, followed by variable rate technology (VRT) which had accounted for 20.44% in 2016. The VRT market is predicted to reach $516.2 million by 2022 from $238.2 million in 2016, growing at a CAGR of 13.8%.
Segmentation by Countries
The market has been segmented and studied with respect to the following key countries- ANZ, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam and Others. The countries are analyzed as per technologies, applications, deployment models, and services.
China hold the major share in APAC market followed by ANZ. ANZ is exhibiting good prospects for advanced farming because several agribusinesses and private firms are interested in improving the export market and would not hesitate in making investments. ANZ is expected to exhibit the highest growth rate in the next 5 years.
They are also exploring the possibility of applying this technology in organic farming and in exploiting the large unused land in Australia.
Key Vendors
The key vendors in the market are Deere & Company, Trimble Navigation Ltd., Raven Industries Inc., AGCO Corp., and AgJunction Inc.
Competitive Analysis
Current and predicted business strategies for the leading companies of the market. Total 16 companies have been covered in the report.
The report includes a detailed competitive benchmarking of the leading industry players based on some key metrics such as business overview, business units, geographical presence, offerings, business focus, business strategy etc.
Benefits
The report will be useful for the key stakeholders of the Asia Pacific advanced farming market such as OEMs, technology providers, platform providers, universities, bloggers, farming institutions, and associations in the following ways:
- Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)
- Drivers and growth opportunities in different countries present in Asia Pacific
The report also gives information related to the latest industry and market trends, evolution of advanced farming and competitive landscape. It also provides the details of the ongoing and upcoming advanced farming projects in Asia Pacific.
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Market Definition
2.3 Report Summary
2.4 Research Methodology
2.5 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Advanced Farming by Types
3.4 Related Markets
3.4.1 Connected Agriculture
3.4.2 Smart Animal Husbandry
4 Market Outlook
4.1 Overview
4.2 Evolution of Advanced Farming
4.3 Architecture of Advanced Farming
4.4 Market Segmentation
4.5 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Market Trends
5.1.1 Shrimp Aquaculture
5.1.2 Cloud Technology in Farming
5.1.3 M2M and IoT in Agriculture
5.2 Architecture of M2M in Agriculture
5.3 Value Chain
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Demand for increase in production yield
5.4.1.2 Requirement of certainty due to unpredictable climate changes
5.4.1.3 Changing consumption patterns in developing countries
5.4.1.4 Support from FAO in training farmers on advanced farming
5.4.2 Restraints
5.4.2.1 High initial investment costs
5.4.2.2 Lack of knowledge on advanced farming technologies
5.4.2.3 Lack of affordable and reliable internet access in rural areas
5.4.3 Opportunities
5.4.3.1 Urban farming in densely populated metro cities
5.4.3.2 Drones and robots for disaster management and applications of fertilizers and seeds
5.4.3.3 Connected farms in countries with active government support
5.4.3.4 Aquaculture in countries dependent on wild fisheries
5.5 DRO – Impact Analysis
5.6 Key Stakeholders
5.6.1 Key Stakeholders
6 Technologies: Market Size and Analysis
6.1 Overview
6.2 Variable-Rate Technology (VRT)
6.2.1 Overview
6.2.2 Market Size and Analysis
6.3 High Precision Positioning Systems
6.3.1 Overview
6.3.2 Market Size and Analysis
6.4 Automated Steering Systems
6.4.1 Overview
6.4.2 Market Size and Analysis
6.5 Remote Sensing
6.5.1 Overview
6.5.2 Market Size and Analysis
6.6 Integrated Electronic Communication
6.6.1 Overview
6.6.2 Market Size and Analysis
7 Applications: Market Size and Analysis
7.1 Overview
7.2 Fleet Management
7.2.1 Overview
7.2.2 Market Size and Analysis
7.3 Livestock Farming
7.3.1 Overview
7.3.2 Market Size and Analysis
7.4 Forest Farming
7.4.1 Overview
7.4.2 Market Size and Analysis
7.5 Aqua Farming
7.5.1 Overview
7.5.2 Market Size and Analysis
7.6 Horticulture
7.6.1 Overview
7.6.2 Market Size and Analysis
8 Deployment Model: Market Size and Analysis
8.1 Overview
8.2 Cloud
8.2.1 Overview
8.2.2 Market Size and Analysis
8.3 Local
8.3.1 Overview
8.3.2 Market Size and Analysis
9 Services: Market size and Analysis
9.1 Overview
9.2 Integration Services
9.2.1 Overview
9.2.2 Market Size and Analysis
9.3 Maintenance Services
9.3.1 Overview
9.3.2 Market Size and Analysis
9.4 Training & Consulting Services
9.4.1 Overview
9.4.2 Market Size and Analysis
10 Countries: Market size and Analysis
10.1 Overview
10.2 ANZ (Australia and New Zealand)
10.2.1 Overview
10.2.2 Market Size and Analysis
10.2.2.1 Current farming scenario
10.2.2.2 Government initiatives
10.2.2.3 Adoption of technology
10.3 China
10.3.1 Market Size and Analysis
10.3.1.1 Current farming scenario
10.3.1.2 Government initiatives
10.3.1.3 Adoption of technology
10.4 India
10.4.1 Overview
10.4.2 Market Size and Analysis
10.4.2.1 Current farming scenario
10.4.2.2 Government initiatives
10.4.2.3 Technology adoption
10.5 Indonesia
10.5.1 Market Size and Analysis
10.5.1.1 Current farming scenario
10.5.1.2 Government initiatives
10.5.1.3 Adoption of technology
10.6 Japan
10.6.1 Overview
10.6.2 Market Size and Analysis
10.6.2.1 Current farming scenario
10.6.2.2 Government initiatives
10.6.2.3 Technology adoption
10.7 Malaysia
10.7.1 Overview
10.7.2 Market Size and Analysis
10.7.2.1 Current farming scenario
10.7.2.2 Government initiatives
10.7.2.3 Technology adoption
10.8 Philippines
10.8.1 Overview
10.8.2 Market Size and Analysis
10.8.2.1 Current farming scenario
10.8.2.2 Government initiatives
10.8.2.3 Technology adoption
10.9 Thailand
10.9.1 Overview
10.9.2 Market Size and Analysis
10.9.2.1 Current farming scenario
10.9.2.2 Government initiatives
10.9.2.3 Adoption of technology
10.10 Vietnam
10.10.1 Overview
10.10.2 Market Size and Analysis
10.10.2.1 Current farming scenario
10.10.2.2 Government initiatives
10.10.2.3 Technology adoption
10.11 Others
10.11.1 Overview
11 Competitive Landscape
11.1 Vendor Assessment
11.1.1 Trimble Navigation
11.1.2 AGCO Corp.
11.1.3 Deere & Company
11.1.4 Raven Industries
11.1.5 AgJunction
11.2 Other Predominant Players
11.3 Asia Pacific Advanced Farming: Ongoing/Upcoming Projects
11.3.1 Project: Smart Farming in Australia
11.3.2 Project: IoT based farming in Malaysia
11.3.3 Project: Living Laboratory in Thailand
11.3.4 Project: Smart Farming in Vietnam
12 Vendor Profiles
12.1 Trimble Navigation Ltd.
12.1.1 Overview
12.1.2 Business Units
12.1.3 Geographical Revenue
12.1.4 Business Focus
12.1.5 SWOT Analysis
12.1.6 Business Strategy
12.2 AGCO Corp.
12.2.1 Overview
12.2.2 Business Units
12.2.3 Geographical Revenue
12.2.4 Business Focus
12.2.5 SWOT Analysis
12.2.6 Business Strategy
12.3 Deere & Company
12.3.1 Overview
12.3.2 Business Units
12.3.3 Geographical Revenue
12.3.4 Business Focus
12.3.5 SWOT Analysis
12.3.6 Business Strategy
12.4 Raven Industries Inc.
12.4.1 Overview
12.4.2 Business Units
12.4.3 Geographical Presence
12.4.4 Business Focus
12.4.5 SWOT Analysis
12.4.6 Business Strategy
12.5 AgJunction Inc.
12.5.1 Overview
12.5.2 Business Units
12.5.3 Geographical Revenue
12.5.4 Business Focus
12.5.5 SWOT Analysis
12.5.6 Business Strategy
13 Global Generalist
13.1 IBM Corp.
13.1.1 Overview
13.1.2 Offerings
13.1.3 IBM in Advanced Farming
13.2 Microsoft Corp.
13.2.1 Overview
13.2.2 Offerings
13.2.3 Microsoft in Advanced Farming
13.3 Yara
13.3.1 Overview
13.3.2 Offerings
13.3.3 Yara in Advanced Farming
13.4 Valmont Industries Inc.
13.4.1 Overview
13.4.2 Offerings
13.4.3 Valmont in Advanced Farming
14 Companies to watch for
14.1 eFishery
14.1.1 Overview
14.1.2 eFishery in Advanced farming market
14.2 AgDNA
14.2.1 Overview
14.2.2 AgDNA Market
14.2.3 AgDNA in Advanced Farming Market
14.3 8villages
14.3.1 Overview
14.3.2 8villages Market
14.3.3 8villages in Advanced Farming Market
14.4 Smart Fertilizer Management
14.4.1 Overview
14.4.2 Smart Fertilizer Management Market
14.4.3 Smart Fertilizer in Advanced Farming Market
14.5 FTI Pty Ltd.
14.5.1 Overview
14.5.2 Fairport Farm Software Market
14.5.3 Fairport in Advanced Farming Market
Annexure
Abbreviations
Research Framework
Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
- Forecasting

Market related information is congregated from both primary and secondary sources.
Primary sources
involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources
include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.