Asia Pacific A2P SMS Market By Services (Transactional [CRM, Interactive], Promotional [Promotional Campaigns, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Countries (Developing Countries [India, China, Indonesia, Philippines, Vietnam, Malaysia, Thailand], Developed Countries [Japan, ANZ, Singapore, South Korea]) – Drivers, Opportunities, Trends, and Forecasts to 2022

  • July, 2016
  • Domain: ICT - Telecommunications
Pages: 159
Tables: 98
Charts: 88
Regions/Countries: 1/12
Companies: 12
Enquiry Hours: 10
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A2P SMS Market Overview

A2P (Application to Person) is an emerging messaging type in the world of telecommunications. A2P is also popularly known as business or enterprise SMS. A2P SMS provides updates related to transactions, authorized info (secure info), notifications, reminders, alerts, promotions, enquiry, search, offers etc. without any monetary deductions.

Messaging platforms are extensively being considered as the primary channels to reach billions of customers anywhere, anytime via mobile technology in a short duration of time. A2P SMS is a new and rapidly growing SMS type in the mobile messaging market.

It is a cost-effective communication tool for end-users to increase their customer base, reach out to billions of customers, reduce operational costs, lower implementation costs, and improve brand visibility.

Increasing customer demands, changing customer lifestyle, growing business models, and mobile first strategy have encouraged brands to increase their spending on mobile applications. The mobile value chain players are aggressively innovating new products/services to satisfy customer demands.

A2P SMS Market Analysis

According to Infoholic Research, the “Asia Pacific A2P SMS” market is expected to grow at a CAGR of 6.34% during the forecast period upto 2022.

The Asia Pacific A2P SMS market is analyzed based on three segments, namely service, verticals and countries. In the next 5 years, A2P SMS platform will be extensively used by end users to enhance their reach and earn better revenue.

There is a huge demand for A2P messaging services in the services segment covering transactional and promotional services. The transactional service is expected to contribute the major market share for Asia Pacific A2P SMS market. Currently, the A2P SMS market is growing rapidly as SMEs & larger enterprises are aggressively adopting this technology to reach their target customers in an effective manner.

A2P SMS Market by Countries

The developed countries of Japan, ANZ, South Korea, Singapore and others and developing countries such as China, India, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others have been analyzed in the report.

The developing countries hold the major market share compared to developed countries due to strong growth in the mobile market and internet subscriber base. Further, increasing demand for mobile application in enterprises and consumer landscape, increased spending on mobile applications, government initiatives and rapid proliferation of mobile phones are few of the factors expected to drive the A2P SMS market growth in the upcoming years.

A2P SMS Market by Verticals

The report helps the key stakeholders to understand the current and future market outlook to focus/expand/invest in A2P messaging market across various application verticals – BFSI, retail, healthcare, transport, education, government, IT & telecom, media & entertainment, utilities & logistics. The demand for A2P messaging platform by each key vertical has is analyzed by considering key metrics such as opportunities, trends, revenue, investments etc.

Key Vendors

The key players covered in the Asia Pacific A2P SMS market report are Vodafone Group Plc., Bharti Airtel Limited, SK Telecom Co. Ltd., China Unicom Ltd., Singapore Telecommunications Limited, Tanla Solutions Limited, SAP SE, Orange Business Services and TATA Communications Limited.

A2P SMS Market Competitive Analysis

Current and predicted business strategies for the leading companies of the market is covered. The report provides details to key stakeholder and helps them to expand/invest in Asia Pacific countries by making them aware of the business opportunities, drivers, market trends, investment in various countries relevant to the A2P SMS market.

The report includes a detailed competitive benchmarking of the leading industry players based on metrics such as company profile, financial health, business objectives, business strategy and SWOT analysis.

A2P SMS Market Benefits

The report provides complete insights of the current and future market scenarios about the A2P SMS market. The report discusses business opportunities for the various key players involved in the A2P SMS market.

The Asia Pacific A2P SMS market report provides elaborate details about the major industry and market trends, drivers, restraints, key emerging trends/technologies, opportunities and demand of various A2P SMS services.

The report can also be tailored according to the user’s requirement. The customization of the report is available based on countries, vendor profiles, managed services types and verticals.


1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis

2     Asia Pacific A2P SMS Market Report Outline  

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Asia Pacific A2P SMS Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

3.3.1     Over-The-Top (OTT) Messaging

3.3.2     Person to Person (P2P)

4     Asia Pacific A2P SMS Market Outlook  

4.1        Overview

4.2        Market Definition – Infoholic Research

4.3        Market Trends

4.4        Market Segmentation

4.5        Mobile Devices Wireless Technology Evolution

4.6        Porter 5 (Five) Forces

5     Market Characteristics 

5.1        Overview and Evolution – SMS and Types

5.1.1     Person to Person (P2P)

5.1.2     Application to Person (A2P)

5.1.3     Person to Application (P2A)

5.2        Ecosystem

5.3        Value Chain Analysis

5.4        Market Dynamics

5.5        Key Stakeholders

5.5.1     Drivers    Increase in the mobile subscriber base    Rising demand for A2P SMS platform in the enterprise sector    No need of the internet

5.5.2     Restraints    Government regulatory    Lack of infrastructure

5.5.3     Opportunities    A2P SMS platform is the enterprise business strategy    Rising adoption of smart technologies    Business opportunities in South-east Asian countries

5.5.4     DRO – Impact Analysis

6     Services: Market Size and Analysis 

6.1        Overview

6.2        Transactional Service

6.2.1     CRM

6.2.2     Interactive Service    Unstructured Supplementary Service Data (USSD)

6.2.3      One Time Password (OTP) Interactive Services    Two Factor Authentication (2FA)

6.3        Promotional Service

6.3.1     Promotional Campaigns

6.3.2     Pushed Content Services

6.3.3     Inquiry and Search Services

7     Verticals: Market Size and Analysis 

7.1        Overview

7.2        BFSI

7.2.1     Overview

7.2.2     Drivers, Challenges, Emerging Trends, Key Opportunities in BFSI

7.2.3     Investment and Market Trend in BFSI

7.3        Retail

7.3.1     Overview

7.3.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Retail

7.3.3     Investment and Market Trend in Retail

7.4        IT & Telecom

7.4.1     Overview

7.4.2     Drivers, Challenges, Emerging Trends, Key Opportunities in IT & Telecom

7.4.3     Investment and Market Trend in IT & Telecom

7.5        Transport

7.5.1     Overview

7.5.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Transport

7.5.3     Investment and Market Trend in Transport

7.6        Media & Entertainment

7.6.1     Overview

7.6.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Media & Entertainment

7.6.3     Investment and Market Trend in Media & Entertainment

7.7        Healthcare

7.7.1     Overview

7.7.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Healthcare

7.7.3     Investment and Market Trend in Healthcare

7.8        Government

7.8.1     Overview

7.8.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Government

7.8.3     Investment and Market Trend in Government

7.9        Utilities & Logistics

7.9.1     Overview

7.9.2     Drivers, Challenges, Emerging Trends, Key Opportunities in Utilities & Logistics

7.9.3     Investment and Market Trend in Utilities & Logistics

7.10     Education

7.10.1  Overview

7.10.2  Drivers, Challenges, Emerging Trends, Key Opportunities in Education

7.10.3  Investment and Market Trend in Education

8     Countries: Market Size and Analysis 

8.1        Overview

8.2        Developed Countries/Advanced Countries

8.2.1     Overview

8.2.2     Japan    Key Facts    Market Trends

8.2.3     Australia & New Zealand (ANZ)    Key Facts    Market Trends

8.2.4     South Korea    Mobile Market Snapshot    Key Facts    Market Trends

8.2.5     Singapore    Mobile Market Snapshot    Key Facts    Market Trends

8.3        Developing Countries

8.3.1     Overview

8.3.2     China    Key Facts    PEST Analysis    Market Trends    Key Opportunities

8.3.3     India    Key Facts    PEST Analysis    Market Trends    Key Opportunities

8.3.4     Thailand    Key Facts    Market Trends

8.3.5     Malaysia    Mobile Market Snapshot    Key Facts    Market Trends

8.3.6     Indonesia    Key Facts    Market Trends

8.3.7     Philippines    Mobile Market Snapshot    Key Facts    Market Trends

8.3.8     Vietnam    Key Facts    PEST Analysis    Market Trends

9     Vendor Profiles 

9.1        Vodafone Group Plc

9.1.1     Overview

9.1.2     Business Units

9.1.3     Geographic Revenue

9.1.4     Business Focus

9.1.5     SWOT Analysis

9.1.6     Business Strategies

9.2        Bharti Airtel Limited

9.2.1     Overview

9.2.2     Business Units

9.2.3     Geographic Revenue

9.2.4     Business Focus

9.2.5     SWOT Analysis

9.2.6     Business Strategies

9.3        SK Telecom Co Ltd.

9.3.1     Overview

9.3.2     Business Units

9.3.3     Geographic Revenue

9.3.4     Business Focus

9.3.5     SWOT Analysis

9.3.6     Business Strategies

9.4        China Unicom Ltd.

9.4.1     Overview

9.4.2     Business Units

9.4.3     Geographic Revenue

9.4.4     Business Focus

9.4.5     SWOT Analysis

9.4.6     Business Strategies

9.5        Singapore Telecommunications Limited

9.5.1     Overview

9.5.2     Business Units

9.5.3     Geographic Revenue

9.5.4     Business Focus

9.5.5     SWOT Analysis

9.5.6     Business Strategies

9.6        mGage

9.6.1     Overview

9.6.2     Business Units

9.6.3     Geographic Revenue

9.6.4     Business Focus

9.6.5     SWOT Analysis

9.6.6     Business Strategies

9.7        Syniverse Technologies, LLC

9.7.1     Overview

9.7.2     Business Units

9.7.3     Geographic Revenue

9.7.4     Business Focus

9.7.5     SWOT Analysis

9.7.6     Business Strategies

9.8        Tanla Solutions Limited

9.8.1     Overview

9.8.2     Business Units

9.8.3     Geographic Revenue

9.8.4     Business Focus

9.8.5     SWOT Analysis

9.8.6     Business Strategies

10   Global Generalist

10.1     SAP SE

10.1.1  Overview

10.1.2  Offerings

10.1.3  SAP in A2P SMS Offerings

10.2     Orange Business Services

10.2.1  Overview

10.2.2  Offerings

10.2.3  Orange in A2P SMS Offerings

10.3     TATA Communications Limited

10.3.1  Overview

10.3.2  Offerings

10.3.3  Tata Communication in A2P SMS Offerings

11   Company to watch for 

11.1     Wavecell

11.1.1  Overview

11.1.2  Wavecell Market

11.1.3  A2P SMS Offerings

11.2     RouteSMS Solutions Limited

11.2.1  Overview

11.2.2  RouteSMS Solutions Market

11.2.3  A2P SMS offerings

11.3     Wegus Infotech Private Ltd

11.3.1  Overview

11.3.2  Wegus Infotech Market

11.3.3  A2P SMS Offerings

12   Competitive Landscape  

12.1     Competitor Comparison Analysis

12.2     Market Landscape

12.2.1  Mergers & Acquisitions (M&A)

12.2.2  Joint Venture and Collaborations

13   Expert’s Views 


Ø           Abbreviations


Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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