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Advanced Farming Market, By Technologies (VRT, Remote Sensing, HPPS, IEC, Automated Steering Systems), Applications (Fleet Management, Horticulture, Aqua, Forest, and Livestock Farming), and Services – Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • April, 2016
  • Domain: ICT - Verticals
Pages: 148
Tables: 90
Charts: 37
Regions/Countries: 4/11
Companies: 13
Enquiry Hours: 10
  • Get Free 10% Customization in this Report

Agriculture offers food to the 7 billion global population. The global climate change and increasing pollution creates havoc on the environment and negatively impacts agricultural output. Sensing technology is now increasingly being applied in agriculture to create ‘intelligent farms’.

Infoholic analyst opines that advanced farming will bring about a paradigm shift in the way traditional farming has been practiced till date. Advanced farming involves applying technology to improve cultivation. Advanced farming systems will increase production and will also result in better crops. Technology has invaded the agricultural market as well. New technological applications are being used in rearing of animals and in improving crop yield. GPS technology is mostly used in agricultural field to monitor soil condition, tracking of the livestock, tractor monitoring, and VRT.

Market Analysis

Infoholic’s analyst estimates that the advanced farming market will witness a CAGR of 13.4% during the forecast period 2016–2022.

High Precision Positioning Systems comprised 29% of the market, followed by VRT (Variable Rate Technology) at 20% in 2016. Technological growth has contributed to the growth of the overall market. VRT market is predicted to reach $2.31 billion by 2022 from $1.08 billion in 2016, growing at a CAGR of 13.5%. In application terms, major share of the revenue comes from livestock farming at 31.23% followed by Horticulture at 21.77% in 2016. Livestock farming is predicted to reach $3.32 billion by 2022, growing at a CAGR of 13.4%.

Geographic segmentation

The market is segmented by the following geographies- Americas, Europe, Asia-Pacific and MEA. Each region has been sub segmented by leading countries namely the US, Canada, Brazil and Mexico in the Americas, European Union and Big 5 countries in Europe, India, China, Australia and Japan in Asia-Pacific, South Africa and the Gulf Corporation Council (GCC) in MEA.

Segmentation by Technology

The advanced farming market is sub segmented by the following technologies- Variable-rate technology, High Precision Positioning Systems, Automated Steering Systems, Remote Sensing and Integrated Electronic Communication.

Segmentation by Applications

The market is segmented by the following applications- Fleet management, Livestock farming, Forest farming, Aqua farming and Horticulture.

Segmentation by Services

The market is segmented by the following services- Integration services, Maintenance services and Training and consulting.

Segmentation by Deployment Modes

The market is segmented by two deployment models- Cloud and local. 

Competitive Analysis

The study gives an opportunity to the industry players to improve their current business approach by providing them strategic intelligence about the competition in the market. Current and predicted business strategies for the leading companies of the market.

The report includes a detailed competitive benchmarking of the leading vendors based on some key metrics such as business units, geographic revenue, recent developments, business focus, business strategy and SWOT analysis.

Key Vendors

The prominent players in the market are Trimble Navigation, AGCO Corp., John Deere & Company, Raven Industries, and Ag Junction Inc.


The report is of significance to the key stakeholders of the advanced farming market such as OEMs, technology providers, platform providers, universities, bloggers, farming institutions and farming associations in the following ways:

  • Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)

  • Drivers, growth opportunities in different regions

The report provides an in-depth analysis of the advanced farming market aiming to bring all farming stakeholders on a common platform. The report provides a detailed analysis of the advanced farming market in terms of technologies, applications, services, and deployment models. The report also covers a detailed regional analysis, i.e. analysis of the leading countries in these regions. The report also gives details of the global investments in the agriculture sector and ongoing and upcoming advanced farming projects.

The report can also be tailored as per the specific information need of the users. The customization is available on countries, technologies, applications and vendor profiles.
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Advanced Farming Market Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Advanced Farming Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 SAM as a Segment of TAM
3.4 Advanced Farming By Types
3.5 Related Markets
3.5.1 Connected Agriculture
3.5.2 Smart Animal Husbandry

4 Advanced Farming Market Outlook
4.1 Overview
4.2 Evolution of Advanced Farming
4.3 Architecture of Advanced Farming
4.4 Market Segmentation
4.5 Porter 5 (Five) Forces

5 Advanced Farming Market Characteristics
5.1 Market Trends
5.1.1 Cloud Technology in Farming
5.1.2 Introduction to Floating Farms
5.1.3 IoT and M2M in Agriculture
5.1.4 Robotics Farming
5.2 Value Chain
5.3 Market Dynamics
5.3.1 Drivers Growing Food Requirement Need for Environment Friendly Farming Techniques UN Support
5.3.2 Restraints High Initial Investment Costs Lack of IT Literate Farmers Improper IT Infrastructure
5.3.3 Opportunities Big Data Analytic Solutions Drones and Robots Connected Farms
5.3.4 DRO – Impact Analysis
5.4 Key Stakeholders

6 Technologies: Market Size and Analysis
6.1 Overview
6.2 Variable-rate Technology (VRT)
6.2.1 Overview
6.2.2 Market Size and Analysis
6.3 High Precision Positioning Systems
6.3.1 Overview
6.3.2 Market Size and Analysis
6.4 Automated Steering Systems
6.4.1 Overview
6.4.2 Market Size and Analysis
6.5 Remote Sensing
6.5.1 Overview
6.5.2 Market Size and Analysis
6.6 Integrated Electronic Communication
6.6.1 Overview
6.6.2 Market Size and Analysis

7 Applications: Market Size and Analysis
7.1 Overview
7.2 Fleet Management
7.2.1 Overview
7.2.2 Market Size and Analysis
7.3 Livestock Farming
7.3.1 Overview
7.3.2 Market Size and Analysis
7.4 Forest Farming
7.4.1 Overview
7.4.2 Market Size and Analysis
7.5 Aqua Farming
7.5.1 Overview
7.5.2 Market Size and Analysis
7.6 Horticulture
7.6.1 Overview
7.6.2 Market Size and Analysis

8 Services: Market Size and Analysis
8.1 Overview
8.2 Integration Services
8.2.1 Overview
8.2.2 Market Size and Analysis
8.3 Maintenance Services
8.3.1 Overview
8.3.2 Market Size and Analysis
8.4 Training & Consulting
8.4.1 Overview
8.4.2 Market Size and Analysis

9 Deployment Model: Market Size and Analysis
9.1 Overview
9.2 Cloud
9.2.1 Overview
9.2.2 Market Size and Analysis
9.3 Local
9.3.1 Overview
9.3.2 Market Size and Analysis

10 Investment in Agriculture
10.1 Overview

11 Regions: Market Size and Analysis
11.1 Overview
11.2 Americas
11.2.1 Market Size & Analysis
11.2.2 US
11.2.3 Canada
11.2.4 Brazil
11.2.5 Mexico
11.3 Europe
11.3.1 Market Size & Analysis
11.3.2 Big Five (5) Countries
11.3.3 European Union (EU)
11.4 Asia Pacific (APAC)
11.4.1 Market Size & Analysis
11.4.2 India
11.4.3 China
11.4.4 Australia
11.4.5 Japan
11.5 Middle East & Africa (MEA)
11.5.1 Market Size & Analysis
11.5.2 South Africa
11.5.3 The Gulf Corporation Council (GCC)
11.6 Challenges for Developing Economies in Adopting Advanced Farming

12 Advanced Farming: Ongoing/Upcoming Projects
12.1 Project: Climate-Smart Agriculture Fund for Latin America and the Caribbean (CSAF)
12.2 Project: Climate Smart Agriculture in Guatemala
12.3 Project: ACDI/VOCA (MEA)
12.4 Aquaculture Project
12.5 Project: Smart Farming in Australia
12.6 Project: IoT based Farming
12.7 Project: Living Laboratory
12.8 Project: Smart Farming
12.9 Fostering Water-Agriculture Research and Innovation (FOWARIM)

13 Advanced Farming Market Competitive Analysis
13.1 Overview
13.2 Trimble Navigation
13.3 AGCO Corp.
13.4 Deere & Company
13.5 Raven Industries
13.6 AgJunction

14 Vendor Profiles
14.1 Trimble Navigation Ltd.
14.1.1 Overview
14.1.2 Business Units
14.1.3 Geographical Revenue
14.1.4 Recent Developments
14.1.5 Business Focus
14.1.6 SWOT Analysis
14.1.7 Business Strategy
14.2 AGCO Corp.
14.2.1 Overview
14.2.2 Business Units
14.2.3 Geographical Revenue
14.2.4 Recent Developments
14.2.5 Business Focus
14.2.6 SWOT Analysis
14.2.7 Business Strategy
14.3 Deere & Company
14.3.1 Overview
14.3.2 Business Units
14.3.3 Geographical Revenue
14.3.4 Recent Developments
14.3.5 Business Focus
14.3.6 SWOT Analysis
14.3.7 Business Strategy
14.4 Raven Industries Inc.
14.4.1 Overview
14.4.2 Business Unit
14.4.3 Geographical Presence
14.4.4 Recent Developments
14.4.5 Business Focus
14.4.6 SWOT Analysis
14.4.7 Business Strategy
14.5 AgJunction Inc.
14.5.1 Overview
14.5.2 Business Units
14.5.3 Geographical Revenue
14.5.4 Recent Developments
14.5.5 Business Focus
14.5.6 SWOT Analysis
14.5.7 Business Strategy

15 Global Generalist
15.1 Cisco Systems
15.1.1 Overview
15.1.2 Cisco in Advance Farming
15.2 IBM Corp.
15.2.1 Overview
15.2.2 Offerings
15.2.3 IBM in Advanced Farming
15.3 Microsoft Corp.
15.3.1 Overview
15.3.2 Offerings
15.3.3 Microsoft In Advanced Farming
15.4 Intel Corporation
15.4.1 Overview
15.4.2 Intel in Advanced Farming

16 Companies To Watch For
16.1 Smart Fertilizer Management
16.1.1 Overview
16.1.2 Smart Fertilizer Management Market
16.1.3 Offerings
16.2 Blue River Technology
16.2.1 Overview
16.2.2 Blue River Technology Market
16.2.3 Offerings
16.3 Growing Smart
16.3.1 Overview
16.4 ThingWorx
16.4.1 Overview
16.4.2 ThingWorx Market
16.4.3 Offerings

17 Expert’s Views


Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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