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A2P SMS Market By Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions – Global Market Forecasts to 2022

  • January, 2018
  • Domain: ICT - Telecommunications
Pages: 170
Tables: 129
Charts: 65
Regions/Countries: 6/16
Companies: 15
Enquiry Hours: 10
  • Get Free 10% Customization in this Report
This market research report includes a detailed segmentation of the A2P SMS market by verticals (BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Education, Government, Utilities & Logistics), regions (North America, APAC, Western Europe, Central Eastern Europe and Latin America).The market research report identifies vendors are CLX Networks, Dialogue Communications, mBlox, Nexmo, and Tanla Solution as the major players operating in the A2P SMS market.

A2P SMS Market Overview

The rapid evolution of mobile technology globally, has impacted consumers and enterprises in a mammoth way. The enormous growth in global population has a direct impact on the mobile subscriber base. Unique mobile subscriber base is predicted to reach 4.6 billion by the end of 2020. Emerging and underdeveloped countries comprise a major share of the global mobile subscriber base.

One of the most popular segments within the Mobile Messaging Services Market is the Application to Person (A2P) SMS market. The Application to Person (A2P) SMS market is growing at an impressive rate. SMEs and larger enterprises are aggressively using this technology to effectively reach their target customers.

a2p sms market

A2P SMS Market Revenue

A2P SMS Market Competitive Analysis & key vendors

Infoholic Analyst opines that the Global A2P SMS market will grow at a CAGR of 5.7% during the forecast period. The rising world population and mobile subscriber base are the major drivers.

The relatively untapped market of the developing and the underdeveloped countries offer immense business opportunity. The market offers promise to the major telecom players who are already making significant investments to improve their network infrastructure. They hope to reap the benefits of a rising mobile subscriber base and government initiatives and support in this direction.

a2p sms market research report

A2P SMS Traffic Analysis

The study offers strategic intelligence to the key players in improving their current business approach. The report includes a detailed profiling of the key vendors, competitive landscaping and SWOT analysis. The report contains an in-depth analysis of vendors profile, which includes financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape.

Few of the A2P SMS Market key players profiled in this study include

  • CLX Networks

  • Dialogue Communications

  • mBlox

  • Nexmo

  • Tanla Solution

Regional Analysis

Geographic segmentation of the A2P SMS Market by five regions

  • North America

  • APAC

  • Western Europe

  • Central Eastern Europe

  • Latin America

Segmentation based on Countries

Country wise analysis includes US, UK, Canada, China, India, Africa, GCC, Japan, South Korea, Germany, France, Russia, Turkey, Brazil, and Mexico.

a2p sms market analysis

A2P SMS Market by verticals

  • BFSI

  • Retail

  • IT & Telecom

  • Transport

  • Media & Entertainment

  • Healthcare

  • Education

  • Government

  • Utilities & Logistics

A2P SMS Market Research Benefits

The report offers a comprehensive analysis of the latest industry trends, market scenario, technologies related to A2P SMS market, vendor initiatives, government initiatives etc.

The report is of special relevance to the key stakeholders- OEMs, mobile operators, content publishers, content aggregators, gateway providers, investors, brand & advertising, and mobile application providers.

Mobile Operators

  • Market Scenario analysis to help operators devise competitive strategies

  • Detailed analysis about mobile phone adoption rate in different regions

  • Growth rate of the mobile phones (smartphones and feature phones)

  • Mobile subscriber’s base growth rate with mobile users in each country

  • Smartphones and tablet shipments rate in the coming six years

  • Global mobile messaging revenue in the coming six years

Content Aggregator, Gateway Publishers, and Mobile Application Providers

  • Business opportunities for content providers in content-based applications, new technology growth and adoption rate in each country

  • Demand rate of mobile application from the business and emerging application in each vertical

  • Drivers for the mobile application growth

OEMs & Network Vendors

  • Network vendors can gain market insights in terms of trends, new technologies, adoption rate of smartphone across the globe

  • OEM vendors will gain complete insights about the market in terms of population ratio, demand rate of smartphone, usage of smartphone and tablets.

Service Providers

  • Latest trends for the A2P Services

  • Current and future adoption rate of A2P SMS service

  • Transaction service and promotional service outlook

  • Future growth of CRM, interactive, pushed content service, OTP, 2FA service

  • Leading and emerging technologies future growth opportunity


Exhaustive analysis of A2P SMS adoption and growth rate in each vertical, country, and specific service demand from consumers. The insight will help in developing strategies to enhance business.

Customization is available on request. Country specific insights, a more detailed vendor profiling, deeper segmentation by verticals are few of the customization offered.


  1. Industry Outlook

    1.  Industry Overview

    2. Industry Trends

    3. Pest Analysis

  2. Report Outline

    1. Report Scope

    2. Report Summary

    3. Research Methodology

    4. Report Assumptions

  3. Market Snapshot

    1. Total Addressable Market (TAM)

    2. Segmented Addressable Market (SAM)

    3. Related Market

    4. Market Overview

    5. Market Segmentation

    6. A2P SMS Market Trends and Impact

    7. Ecosystem

    8. Value Chain Analysis

    9. Key Stakeholders

  4. Market Characteristics

    1. Overview & Evolution - SMS and Types

      1. P2P (Person to Person)

      2. A2P (Application to Person)

      3. P2A (Person to Application)

    2. Global Mobile Market Outlook

      1. Global Mobile Subscriber Base

      2. Global Smartphone Shipments

      3. Global Tablet Shipments

      4. Smartphone vs Feature phone

      5. Mobile Device Network Technology Evolution

    3. Mobile Messaging Revenue

      1. Mobile Messaging Revenue Breakups - By Types

      2. A2P SMS Traffic

    4. Market Dynamics

      1. Drivers

        1. Increasing Mobile Subscriber Base

        2. Cost Effective Communication Channel

        3. No Need of Internet

      2. Restrains/Barriers

        1. Government Regulatory

        2. Lack of Infrastructure

      3. Opportunities

        1. Leverages of the Smart Technology

        2. Mobile Platform is the Enterprise Business Strategy

      4. DRO - Impact Analysis

      5. Porter's 5 (Five) Forces

  5. Services: Market Size & Analysis

    1. Overview

      1. Market Size & Analysis

    2. Transactional Service

      1. Market Size & Analysis

      2. CRM Services (Customer Relationship Management)

      3. Interactive Services

        1. USSD (Unstructured Supplementary Service Data )

        2. OTP (One Time Password) Interactive Services

        3. Two Factor Authentication (2FA)

    3. Promotional Service

      1. Promotional Campaigns

      2. Pushed Content Services

      3. Inquiry and Search Services

    4. Vendor Profiles

      1. Nexmo Inc.

        1. Overview

        2. Business Units

        3. Geographic Revenue

        4. Recent Development

        5. Business Focus

        6. SWOT Analysis

        7. Business Strategies

      2. Tanla Solutions Ltd.

        1. Overview

        2. Business Units

        3. Geographic Revenue

        4. Recent Development

        5. Business Focus

        6. SWOT Analysis

        7. Business Strategies

      3. ClX Netwroks AB.

        1. Overview

        2. Business Units

        3. Geographic Revenue

        4. Recent Development

        5. Business Focus

        6. SWOT Analysis

        7. Business Strategies

      4. Dialogue Communications Ltd

        1. Overview

        2. Business Units

        3. Geographic Revenue

        4. Recent Development

        5. Business Focus

        6. SWOT Analysis

        7. Business Strategies

      5. mBlox ltd.

        1. Overview

        2. Business Units

        3. Geographic Revenue

        4. Recent Development

        5. Business Focus

        6. SWOT Analysis

        7. Business Strategies

  6. Verticals: Market Size & Analysis

    1. Overview

      1. Market Size & Analysis

    2. BFSI

      1. Global BFSI Industry Outlook

      2. Market Size & Analysis

    3. Retail

      1. Global Retail Industry Outlook

      2. Market Size & Analysis

    4. IT & Telecom

      1. Global IT & Telecom Industry Outlook

      2. Market size & Analysis

    5. Transport

      1. Global Transport Industry Outlook

      2. Market size & Analysis

    6. Media & Entertainment

      1. Global Media & Entertainment Industry Outlook

      2. Market Size & Analysis

    7. Healthcare

      1. Global Healthcare Industry Outlook

      2. Market Size & Analysis

    8. Education

      1. Market Size & Analysis

    9. Government

      1. Market Size & Analysis

    10. Utilities & Logistics

      1. Market Size & analysis

    11. Others

      1. Market Size & analysis

  7. Regions: Market Size & Analysis

    1. Overview

      1. Market Size & Analysis

    2. North America

      1. US

      2. Canad

      3. Market Size & analysis

    3. Asia-Pacific

      1. China

      2. India

      3. Japan

      4. South Korea

      5. Market Size & Analysis

    4. Western Europe

      1. UK

      2. Germany

      3. France

      4. Market Size & Analysis

    5. Central Eastern Europe (CEE)

      1. Poland

      2. Russia

      3. Turkey

      4. Market size & Analysis

    6. Latin America

      1. Brazil

      2. Mexico

      3. Market size & Analysis

    7. Middle East & Africa

      1. Africa

      2. GCC

      3. Market Size & Analysis

    8. Competitive Landscape

      1. Competitor Comparison Analysis

        1. Vendor Analysis By A2P SMS Service

        2. Niche Player Analysis By A2P SMS Service

    9. Global Generalists

      1. TATA Communications Limited

        1. Overview

        2. Offerings

        3. Tata Communication in A2P SMS Offerings

      2. Orange Business Services

        1. Overview

        2. Offerings

        3. Orange in A2P SMS Offerings

      3. SAP SE

        1. Overview

        2. Offerings

        3. SAP in A2P SMS Offerings

      4. Gemalto NV

        1. Overview

        2. Offerings

        3. Gemalto in A2P SMS offerings

      5. GinSMS Inc.

        1. Overview

        2. Offerings

        3. Ginsms in A2P SMS Offerings

    10. Companies to Watch For

      1. Tyntec

        1. Overview

        2. Tyntec Market

        3. A2P SMS offerings

      2. Twilio

        1. Overview

        2. Twilio Market

        3. A2P SMS Offerings

      3. Anam Technologies

        1. Overview

        2. Anam Technologies Market

        3. A2P SMS Offerings

      4. Voxox Inc.

        1. Overview

        2. Voxox Market

        3. A2P SMS Offerings

      5. Routesms Solutions Limited

        1. Overview

        2. Routesms Market

        3. A2P SMS Offerings

    11. Experts Views

    12. What Our Peers Are Estimating


Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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