Augmented reality (AR) is a technology that delivers a real-time vision of the actual world where factors are intensified by computer-generated input such as audio, video, or graphics. In the automobile sector, the augmented reality system is another advancement in an automotive heads-up display (HUD) and other guidance on developing complete autonomous vehicle technology. Novel advancements in display glass technology have progressively enhanced the augmented reality automotive market. The increasing preference for advanced driving support systems for consumers in developed and developing regions and their growing incorporation into the latest vehicles by OEMs is significantly boosting the market. The factors such as ongoing developments in digital networks and cybersecurity threats are restraining the augmented reality automotive market growth. The Augmented Reality Automotive Market is anticipated to grow at the rate of 18.60% CAGR by 2026.

Research Methodology:

The Augmented Reality Automotive Market has been analyzed by utilizing the optimum combination of secondary sources and in-house methodology and a unique balance of primary insights. The real-time valuation of the market is an integral part of our forecasting and market sizing methodology. Industry experts and our primary participants have helped to compile related aspects with accurate parametric estimations for a complete study. The primary participants share is given below:

Augmented Reality Automotive Market by Function

• Standard AR HUD
• AR HUD based Navigation
• AR HUD based Adaptive Cruise Control
• AR HUD based Lane Departure Warning

Augmented Reality Automotive Market by Sensor Technology

• Radar
• LiDar
• CCD/CMOS Image Sensor
• Sensor Fusion

Augmented Reality Automotive Market by Level of Autonomous Driving

• Conventional
• Semi-autonomous

Augmented Reality Automotive Market by Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

The standard AR HUD segment is projected to have a lucrative share in the augmented reality automotive market owing to the according to the function. This is due to the rising use of sensing technology for internal monitoring of vehicles, external environment monitoring, and safety functions. The augmented reality heads-up display lowers the driver's distraction by offering the information on the vehicle display.

The augmented reality automotive market for technology is segmented into Radar, LiDar, CCD/CMOS Image Sensor, and Sensor Fusion. Sensor fusion technology is leading the market owing to the increasing developments in semi-autonomous and autonomous vehicles. Moreover, the sensors have a prominent role in the efficient functioning of the AR HUD. Combining the sensor technologies will offer data precision for significant safety applications such as higher levels of autonomous driving, fueling the demand for sensor fusion technology.

In the market for autonomous driving, semi-autonomous driving is an emerging driving with increasing demand for semi-autonomous functions. The demand for semi-autonomous vehicles is compelled by the requirement for a more effortless and secure driving experience, giving more safety, even in most dangerous driving situations. Semi-autonomous driving capabilities, which utilize compatible cruise control and advanced sensor technologies, can assist the vehicle in giving complete information to the driver on vehicle data and the external environment.

On the basis of geography, North America is estimated to hold a substantial share. The highest share is ascribed to the early adoption of advanced technology. The augmented reality automotive functions are directly connected to the production of vehicle and rising demand for the luxurious and safe vehicles are driving the augmented reality automotive market in this region.

The global market for augmented reality automotive adoptions is commonly driven by the increase in the adoption of advanced driving support systems by original equipment manufacturers among various vehicle types and consumer preference for in-vehicle safety features that potentially control the accidents and injuries caused by the errors of human-driver. Furthermore, the market is also augmented by the rising level of driving automation and development towards fully autonomous vehicles.

The key competitors of the augmented reality automotive market are Hyundai Motor Company, Continental AG, DigiLens Inc., Harman International Industries Inc., Denso Corporation, General Motors, MicroVision, Inc., Nippon Seiki Co, Ltd, LG Business Solutions, Garmin Limited, Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, and Texas Instruments Inc.

As a result, augmented reality is a most beneficial technology and provides secured solutions for customers worldwide. Augmented reality in the automotive industry is projected to obtain enormous customer acceptability owing to the benefits of the augmented reality integrated into vehicles.

• This report defines, describes, and estimates the augmented reality automotive market as per the volume and value.
• The report gives complete information about the significant aspects, including drivers, restraints, opportunities, and industry-specific challenges impacting the market's growth.
• This report gives the forecast of market size, based on qualitative and quantitative, of the market for four regions, namely, North America, Europe, Asia Pacific and Rest of the World.
• This report analyses the competitive edge such as mergers and acquisitions, new product launches, and expansions in the market.

1. Executive Summary
2. Industry Outlook
   1. Industry Overview
   2. Industry Trends
3. Market Snapshot
   1. Total Addressable Market
   2. Segment Addressable Market
      1. PEST Analysis
      2. Porter Five Forces
   3. Related Markets
   4. Ecosystem
4. Market Overview
   1. Overview
      1. Market Evolution
   2. Market Trends and Impact
   3. Pricing Analysis
   4. Market Segmentation
   5. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
   6. DRO - Impact Analysis
5. Function: Market Size & Analysis
   1. Overview
   2. Standard AR HUD
   3. AR HUD based Navigation
   4. AR HUD based Adaptive Cruise Control
   5. AR HUD based Lane Departure Warning
6. Sensor Technology: Market Size & Analysis
   1. Overview
   2. Radar
   3. LiDar
   4. CCD/CMOS Image Sensor
   5. Sensor Fusion
7. Level of Autonomous Driving: Market Size & Analysis
   1. Overview
   2. Conventional
   3. Semi-autonomous
8. Geography: Market Size & Analysis
   1. Overview
   2. North America
   3. Europe
   4. Asia Pacific
   5. Rest of the World
9. Competitive Landscape
   1. Competitor Comparison Analysis
   2. Market Developments
      1. Mergers and Acquisitions, Legal, Awards, Partnerships
      2. Product Launches and execution
10. Vendor Profiles
    1. Hyundai Motor Company
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    2. Continental AG
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    3. DigiLens Inc.
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    4. Harman International Industries Inc.
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    5. Denso Corporation
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    6. General Motors
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    7. MicroVision, Inc.
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    8. Nippon Seiki Co, Ltd
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    9. LG Business Solutions
       1. Overview
       2. Financial Overview
       3. Product Offerings
       4. Developments
       5. Business Strategy
    10. Garmin Limited
        1. Overview
        2. Financial Overview
        3. Product Offerings
        4. Developments
        5. Business Strategy
11. Companies to Watch
    1. Panasonic Corporation
       1. Overview
       2. Products & Services
       3. Business Strategy
    2. Pioneer Corporation
       1. Overview
       2. Products & Services
       3. Business Strategy
    3. Robert Bosch GmbH
       1. Overview
       2. Products & Services
       3. Business Strategy
    4. Texas Instruments Inc.
       1. Overview
       2. Products & Services
       3. Business Strategy
12. Analyst Opinion
13. Annexure
    1. Report Scope
    2. Market Definitions
    3. Research Methodology
       1. Data Collation and In-house Estimation
       2. Market Triangulation
       3. Forecasting
    4. Report Assumptions
    5. Declarations
    6. Stakeholders
    7. Abbreviations