Digital signage, also known as dynamic signage, is a form of electronic display that displays visual information using technologies such as LCD, LED, and plasma displays to display content. They are used for advertisements, communicating important information to the masses, etc.  It targets a very niche audience, and these displays can be commonly found in retail stores, banks, hotels, corporate offices, etc. Digital Signage plays an integral role in the business as they are very effective for the marketing of products and services and also expanding the customer base through advertising.  The digital signage market is expected to be worth around $37.40 Billion by 2026 and grow at a CAGR of around 7.3% during the forecast period.

Research Methodology:

The digital signage market has been analyzed by utilizing the optimum combination of secondary sources and in-house methodology, along with an irreplaceable blend of primary insights. The real-time assessment of the market is an integral part of our market sizing and forecasting methodology. Our industry experts and panel of primary participants have helped in compiling relevant aspects with realistic parametric estimations for a comprehensive study. The participation share of different categories of primary participants is given below:

The world is witnessing rapid digitalization, and there are emerging display technologies that are very likely to boost this market by bringing new opportunities. Moreover, there is an increasing demand for digital advertising, which will favor market growth. The scope of the Digital Signage Market is defined in the market analysis as follows:

Based on Components

• • Hardware
  • Software
  • Services

The hardware segment within the digital signage market is estimated to have the largest share in the digital signage market in the forecast period due to tremendous growth in commercial and retail segments and also due to the rapid infrastructural projects coming up in different parts of the world. Also, the advancement in technology is improving the digital experience day by day, which increases the demand for hardware. The software technology segment is expected to grow more in the forecast period due to the content management needs of the enterprises.

Based on Product

• • Kiosks
  • Billboards
  • Menu Boards
  • Signboards
  • Others

The kiosks segment has been holding the largest share in the market and is expected to continue this trend in the forecast period. Kiosks are commonly seen in shopping malls, airports, etc. They are very important in providing information advertising products.

Based on Application

• • Commercial
  • Infrastructural
  • Institutional
  • Others

The commercial segment is expected to have the largest share of the overall digital signage market. This market growth is attributed to its vast usage in spaces like stadiums, airports, railway stations, hotels, corporate offices, healthcare centers, etc. 

Based on Geography

• • North America
  • Europe
  • Asia Pacific
  • Rest of the World

North America is the region predicted to lead the largest share of the global digital signage market in 2020, accompanied by Europe, Asia Pacific, Latin America, and the Middle East and Africa. However, the Asia-Pacific region is anticipated to witness high growth during the forecast period on account of technological advancements.

However, this industry faces some of the challenges in terms of high investment, huge installation and maintenance costs. Also, in many regions, especially the developing countries, there are issues related to network and connectivity, which slows the growth of this market. Also, the COVID-19 pandemic has had some negative effects on this industry, especially in the manufacturing operations, as these have come to a halt. Furthermore, this year the marketing and advertising budget of companies can go down due to fewer profits, which are expected to impede the growth of this market.

The report also includes an analysis of the major players in the Global Digital Signage market. Some of the key players in the digital signage market are: Samsung Electronics, Omnivex Corporation, Sharp Corporation, Leyard Optoelectronic, E Ink Holdings, NEC Corp, Sony Corporation, BARCO, Panasonic, Exceptional3D and AU Optronics, and LG Electronics.

This report is helpful to understand the key market dynamics.  

• The analysis of competitive edge is provided in this report that would help the users to understand the product development, coherent strategies, and framework of the vital players in the market.
• This report also gives an in-depth analysis of market segmentation, market current trends, opportunities, and driving factors of the market.
• Quantitative and Qualitative analysis of the market enables us to understand the complete scenario of the market.

1. Executive Summary
2. Industry Outlook
   1. Industry Overview
   2. Industry Trends
3. Market Snapshot

4. Market Snapshot

4.1. Total Addressable Market

4.2. Segment Addressable Market

4.2.1. PEST Analysis

4.2.2. Porter Five Forces

4.3. Related Markets

4.4. Ecosystem

5. Market Outlook

5.1. Overview

5.1.1. Market Evolution

5.2. Market Trends and Impact

5.3. Pricing Analysis

5.4. Market Segmentation

5.5. Market Dynamics

5.5.1. Drivers

5.5.2. Restraints

5.5.3. Opportunities

5.6. DRO - Impact Analysis

6. Components: Market Size & Analysis

6.1. Overview

6.2. Hardware

6.3. Software

6.4. Services

7. Product: Market Size & Analysis

7.1. Overview

7.2. Kiosks

7.3. Billboards

7.4. Menu Boards

7.5. Signboards

7.6. Others

8. Application: Market Size & Analysis

8.1. Overview

8.2. Commercial

8.3. Infrastructural

8.4. Institutional

8.5. Others

9. Geography: Market Size & Analysis

9.1. Overview

9.2. North America

9.3. Europe

9.4. Asia Pacific

9.5. Rest of the World

10. Competitive Landscape

10.1. Competitor Comparison Analysis

10.2. Market Developments

10.2.1. Mergers and Acquisitions, Legal, Awards, Partnerships

10.2.2. Product Launches and execution

11. Vendor Profiles

11.1. Samsung Electronics

11.1.1. Overview

11.1.2. Business Units

11.1.3. Geographic Revenue

11.1.4. Product Offerings

11.1.5. Developments

11.1.6. Business Strategy

11.2. LG Electronics

11.2.1. Overview

11.2.2. Business Units

11.2.3. Geographic Revenue

11.2.4. Product Offerings

11.2.5. Developments

11.2.6. Business Strategy

11.3. Sharp

11.3.1. Overview

11.3.2. Business Units

11.3.3. Geographic Revenue

11.3.4. Product Offerings

11.3.5. Developments

11.3.6. Business Strategy

11.4. Leyard Optoelectronic

11.4.1. Overview

11.4.2. Business Units

11.4.3. Geographic Revenue

11.4.4. Product Offerings

11.4.5. Developments

11.4.6. Business Strategy

11.5. NEC Corp

11.5.1. Overview

11.5.2. Business Units

11.5.3. Geographic Revenue

11.5.4. Product Offerings

11.5.5. Developments

11.5.6. Business Strategy

11.6. Sony

11.6.1. Overview

11.6.2. Business Units

11.6.3. Geographic Revenue

11.6.4. Product Offerings

11.6.5. Developments

11.6.6. Business Strategy

11.7. BARCO

11.7.1. Overview

11.7.2. Business Units

11.7.3. Geographic Revenue

11.7.4. Product Offerings

11.7.5. Developments

11.7.6. Business Strategy

11.8. Panasonic

11.8.1. Overview

11.8.2. Business Units

11.8.3. Geographic Revenue

11.8.4. Product Offerings

11.8.5. Developments

11.8.6. Business Strategy

11.9. Shanghai Goodview Electronics.

11.9.1. Overview

11.9.2. Business Units

11.9.3. Geographic Revenue

11.9.4. Product Offerings

11.9.5. Developments

11.9.6. Business Strategy

11.10. AU Optronics  

11.10.1. Overview

11.10.2. Business Units

11.10.3. Geographic Revenue

11.10.4. Product Offerings

11.10.5. Developments

11.10.6. Business Strategy

12. Companies to Watch

12.1. Scala

12.1.1. Overview

12.1.2. Market

12.1.3. Business Strategy

12.2. E Ink Holdings

12.2.1. Overview

12.2.2. Market

12.2.3. Business Strategy

12.3. BenQ Group

12.3.1. Overview

12.3.2. Market

12.3.3. Business Strategy

12.4. Intuiface

12.4.1. Overview

12.4.2. Market

12.4.3. Business Strategy

12.5. DaKTronics

12.5.1. Overview

12.5.2. Market

12.5.3. Business Strategy

12.6. CHRISTIE DIGITAL SYSTEMS

12.6.1. Overview

12.6.2. Market

12.6.3. Business Strategy

12.7. Omnivex Corporation

12.7.1. Overview

12.7.2. Market

12.7.3. Business Strategy

12.8. Deepsky Corporation

12.8.1. Overview

12.8.2. Market

12.8.3. Business Strategy

12.9. Delta Electronics

12.9.1. Overview

12.9.2. Market

12.9.3. Business Strategy

12.10. EXCEPTIONAL 3D

12.10.1. Overview

12.10.2. Market

12.10.3. Business Strategy

        13. Analyst Opinion

        14. Annexure

                14.1. Report Scope

                14.2. Market Definitions

                14.3. Research Methodology

                        14.3.1. Data Collation and In-house Estimation

                        14.3.2. Market Triangulation

                        14.3.3. Forecasting

        15. Report Assumptions

        16. Declarations

        17. Stakeholders

        18. Abbreviations