Enterprise mobile application refers to a mobile application operated in a corporate environment. There are various types of enterprise mobile applications that are generally used in corporate settings to handle multiple types of business functions (such as customer service, accounting & finance, cooperate training, communication, sales & marketing management, and other task-based employee apps). Due to the rapid growth of enterprise mobile applications, companies are investing heavily in end-to-end security solutions to handle the risk factors associated with the security of enterprise apps. Enterprise mobile application security solutions enable organizations to streamline mobile security management, app management, MDM, and data protection. Enterprise mobile application security solutions help companies to mitigate cybersecurity risks and protect business applications against threats.

Market Dynamics – Americas Enterprise Mobile Application Security Market

Over the past decade, the mobile industry has evolved rapidly, along with hacking technologies/methodologies that have also evolved simultaneously. As a result, requirements associated with mobile security, MDM, data protection, and app management are expanding over the years, which is the key factor contributing to the growth of the Americas enterprise mobile application security market. A growing trend on BYOD tied to rising focus on obtaining centralized visibility and control of all endpoint mobile devices through a centralized platform is further driving the growth of the enterprise mobile application security market during the forecast period.

Stringent data security regulations coupled with increasing investment in IT security infrastructure to enforce enterprise-wide data protection policies are propelling the growth of the Americas enterprise mobile application security market. Additionally, the adoption of advanced technologies such as IoT and analytics requires the involvement of third-party business partners and vendors, which is predisposed to security vulnerabilities and can increase the possibilities of security attacks. These factors are expected to increase the demand for mobile device management (MDM) solutions, which is, in turn, fuelling the growth of the Americas enterprise mobile application security market.

Market Segmentation – Americas Enterprise Mobile Application Security Market

The Americas enterprise mobile application security market is segmented based on platform & solutions, end-user industry, and others. Based on platform & solutions, the Americas enterprise mobile application security market is segmented into mobile device management, mobile application management, mobile information management, data protection, intellectual property protection, secure authentication, and code vulnerability. Based on the end-user industry, the Americas enterprise mobile application security market is segmented into corporate & IT, manufacturing, healthcare, automotive, BFSI, retail, government, and others.

Country-level Outlook – Americas Enterprise Mobile Application Security Market

In terms of country-wise analysis, the Americas enterprise mobile application security market is segmented into US, Canada, Brazil, Mexico, Argentina, and Others. Among these countries, the US dominates the Americas enterprise mobile application security market and is anticipated to maintain its market dominance throughout the forecast period, primarily due to increasing compliance requirements on data & end-point device security.

Benefits and Vendors – Americas Enterprise Mobile Application Security Market

The study on the Americas enterprise mobile application security market contains an in-depth analysis of vendors, which includes financial health, business units, key business priorities, SWOT, strategies, and views, and competitive landscape. Few of the key players profiled in this study include IBM, CA Technologies, Symantec Corporation, McAfee, VMware, BlackBerry, WhiteSource, Mobileiron, Fortinet, and Trend Micro.

The study offers a comprehensive analysis of the “Americas enterprise mobile application security market”. Bringing out the complete key insights of the industry, the report aims to provide an insight into the latest trends, current market scenario, and technologies related to the market. In addition, it helps the venture capitalists to understand the revenue opportunities across different segments to take better decisions.

1. Industry Outlook     
   1. Industry Overview        
   2. Industry Trends              
   3. PEST Analysis  
2. Report Outline         
   1. Report Scope  
   2. Report Summary           
   3. Research Methodology
   4. Report Assumptions    
3. Market Snapshot    
   1. Total Addressable Market         
   2. Segmented Addressable Market             
4. Market Outlook       
   1. Overview          
   2. Porter 5 (Five) Forces  
5. Market Characteristics          
   1. Evolution          
   2. Ecosystem        
   3. Market Segmentation 
   4. Market Dynamics          
      1. Drivers     
      2. Restraints
      3. Opportunities       
   5. DRO – Impact Analysis 
   6. Market Trends
6. Testing Types: Market Size and Analysis        
   1. Overview          
   2. Static Application Security Testing          
   3. Dynamic Application Security Testing   
   4. Interactive Application Security Testing
   5. Runtime Application Self-protection (RASP)       
   6. Others
7. Platforms & Solutions: Market Size and Analysis        
   1. Overview          
   2. Platforms          
      1. Mobility Device Management        
      2. Mobility Application Management
      3. Mobile Information Management
   3. Solutions           
      1. Data Protection    
      2. Intellectual Property Protection    
      3. Secure Authentication       
      4. Code Vulnerability
8. Risk Analytics & Reporting: Market Size and Analysis
   1. Overview          
9. Industry: Market Size and Analysis   
   1. Overview          
   2. Healthcare       
   3. Corporate & IT
   4. Manufacturing
   5. Automotive     
   6. BFSI                     
   7. Retail  
   8. Government   
   9. Others
10. Country: Market Size and Analysis   
    1. Overview           
    2. US         
    3. Canada
    4. Brazil    
    5. Argentina
    6. Mexico
    7. Others 
11. Vendor Profile         
    1. IBM                       
    2. CA Technologies              
    3. Symantec Corporation  
    4. McAfee
    5. VMware
    6. BlackBerry
    7. Mobileiron
    8. Fortinet
    9. Trend Micro
    10. WhiteSource     
12. Mergers & Acquisitions       
13. Competitive Landscape       
    1. Competitor Comparison Analysis

Annexure           

Abbreviations