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Americas Customer Journey Analytics Market Forecast 2019–2025

  • January, 2020
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC)
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Customer journey analytics can be defined as discovery, collection, and analysis of customer data, which helps businesses to enhance the customer experience. Customer journey analytics solutions are equipped to identify bottlenecks/barriers throughout the purchase cycle by leveraging customer behavior data, which helps companies to make informed decisions and to frame efficient strategies. Customer journey analytics helps companies to offer personalized customer experience based on individual customer likes & interests and further provide deep insights by transforming customer journey data into key metrics that represent comprehensive information about each customer. The information offers insights to understand exactly where the customers are there in their purchase journey, which helps marketers respond appropriately with personalized offers and experiences to customers.

Market Dynamics – Americas Customer Journey Analytics Market

Consumers have never been more important; an accurate understanding of customer behavior is critically becoming important for businesses/brands to gain competitive advantage. As a result, businesses across verticals have started to find ways to carve out the more lucrative options to enhance the customer experiences, which is the key factor contributing to the growth of the Americas customer journey analytics market. Growing focus on offering personalized customer experience along with increasing reliance on analytics-based solutions to enhance retention is further driving the growth of the Americas customer journey analytics market during the forecast period.

customer journey analytics market

Early adopters of digital technologies such as analytics and Big Data are surpassing the capabilities of organizations operating on traditional operational models. To remain competitive, businesses across verticals have started investing heavily in digitalization. Going forward, analytics will be deemed as an unavoidable part of any organization. Analytical tools help organizations to analyze structured and unstructured operational and customer data, which enhances the capabilities to manage business activities across the entire customer lifecycle. These factors are anticipated to fuel the growth of the Americas customer journey analytics market during the forecast period. However, concerns related to privacy and return on investment are identified as restraints likely to deter the progression of the Americas customer journey analytics market during the forecast period.

Market Segmentation – Americas Customer Journey Analytics Market

The Americas customer journey analytics market is segmented based on roles, applications, verticals, and country. By roles, the Americas customer journey analytics market is segmented into marketing and customer experience. By applications, the Americas customer journey analytics market is segmented into data analysis and visualization, customer churn and behavior analysis, campaign management, and product and brand management. By verticals, the Americas customer journey analytics market is segmented into BFSI, retail, telecom, travel and hospitality, healthcare, government, and others.

Amercias Customer Journey Analytics Market

Country-level Outlook – Americas Customer Journey Analytics Market

By country, the Americas customer journey analytics market is segmented into U.S., Canada, Brazil, Argentina, Mexico, and Others. Among other countries, the US dominates the overall Americas customer journey analytics market and is anticipated to maintain its market dominance throughout the forecast period. This is mainly due to increasing investment in analytics solutions to optimize the decision-making process and rising demand for digital solutions that enhance real-time reporting capabilities across multiple operating channels of business.

Benefits and Vendors – Americas Customer Journey Analytics Market

The study on the Americas customer journey analytics market contains an in-depth analysis of vendors, which includes financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. Few of the key players profiled in this study include IBM, SAP, Adobe, Salesforce, Verint Systems, Servion Global Solutions, BryterCX, Pointillist, Quadient, Woopra and CallMiner.

The study offers a comprehensive analysis of the “Americas customer journey analytics market”. Bringing out the complete key insights of the industry, the report aims to provide an insight into the latest trends, current market scenario, and technologies related to the market. In addition, it helps the venture capitalists to understand the revenue opportunities across different segments to take better decisions.

  1. Executive Summary
    1. Critical KPIs for Creating Effective Customer Journeys
    2. Segments Expected to Grow During the Forecast Period
  2. Industry Outlook
    1. Industry Overview
    2. Industry Trends
  3. Market Snapshot
    1. Total Addressable Market
    2. Segmented Addressable Market
      1. PEST Analysis 
      2. Porter’s Five Force Analysis
    3. Related Markets
  4. Market Characteristics
    1. Ecosystem
    2. Market Trends and Impact
    3. Value Chain Analysis
    4. Market Segmentation
    5. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. DRO – Impact Analysis
  5. Customer Journey Analytics Market, By Roles
    1. Overview  
    2. Marketing 
    3. Customer Experience 
  6. Customer Journey Analytics Market, By Applications
    1. Overview
    2. Data Analysis and Visualization
    3. Customer Churn and Behavior Analysis
    4. Campaign Management
    5. Product and Brand Management
  7. Customer Journey Analytics Market, By Verticals
    1. Overview  
    2. BFSI
    3. Retail
    4. Telecom
    5. Travel and Hospitality
    6. Healthcare
    7. Government
    8. Others
  8. Customer Journey Analytics Market, By Country
    1. Overview  
    2. US 
    3. Canada 
    4. Brazil
    5. Mexico
    6. Argentina
    7. Others 
  9. Competitive Landscape
    1. Competitor Analysis
    2. Product/Offerings Portfolio Analysis
    3. Market Developments
      1. Partnerships and Collaborations
      2. Product Launches & Exhibitions
    4. SWOT Analysis
  10. Vendor Profile
    1. IBM Corporation
    2. SAP
    3. Salesforce
    4. Adobe Inc.
    5. Verint Systems
    6. Servion Global Solutions
    7. BryterCX
    8. Pointillist
    9. Quadient
    10. Woopra
    11. CallMiner
  11. Annexure 
    1. Report Scope
    2. Market Definition
    3. Research Methodology
      1. Data Collation & In-house Estimation
      2. Market Triangulation
      3. Forecasting
    4. Study Declarations
    5. Report Assumptions
    6. Abbreviations

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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