Global Variable Message Signs for Intelligent Transportation System Market Forecasts to 2024

  • March, 2019
  • Domain: ICT - Verticals - Transportation
Pages: 105
Tables: 21
Charts: 62
Regions/Countries: 4 / 13
Companies: 10
Enquiry Hours: 10
  • Get Free 10% Customization in this Report

Variable Message Signs for Intelligent Transportation System Market Overview

[102 Report Pages] Real-time traffic management is of high priority in various developed and developing countries. Managing the seamless movement of traffic due to the increasing number of vehicles on the road appears to be the biggest problem in the majority of the cities. However, traffic management can be simplified with the advent of technology solutions and IoT devices. The inclusion of IT in traffic management has given rise to the concept of Intelligent Traffic Management System (ITMS). This system is not a software, instead an amalgamation of many tools, devices, software, and applications, along with variable message signages (VMS) that work in sync to assist the manual traffic management process. Recently, in 2019, the State Department of Transportation in St. Lawrence County, US, has deployed an additional 50 portable variable message signs to enhance storm messaging to the public on key corridors throughout the state, as complex winter storm containing heavy snow, ice, and high winds are expected. In addition, the UK Government in Keighley Town is planning to install permanent digital variable message signs in 2019 to improve the information available to drivers in the area, after months of traffic disruption due to road-widening projects.

Market Analysis

According to Infoholic Research, the Global Variable Message Signs for Intelligent Transportation System Market revenue is estimated to increase from $16.7 million in 2018 to $21.7 million by 2024, growing at a CAGR of 4.4% during the forecast period. The market will be driven by the increasing demand from the US and Western European countries. The Western Europe market has the strongest hold due to the presence of various large and small-scale variable messaging signs manufacturing-based industries and well-developed IT infrastructure. The US is witnessing growth due to the spending from federal and state government entities. The market in APAC is in its initial stages due to the lack of specialized variable messaging signs technology solutions and digital infrastructure in emerging economies that hamper the market growth.

Market Segmentation Analysis

The study covers and analyzes the Global Variable Message Signs for Intelligent Transportation System Market by components, applications, and regions. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenarios, and technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better and make informed decisions. The regions covered include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The revenue is generated mainly from North America, Europe, and Asia Pacific. North America is leading in the market, followed by Europe, and Asia Pacific is emerging in the variable message signs market.

Regions and Vendors Analysis

The report contains an in-depth analysis of the vendors, which includes financial health, business units, key business priorities, SWOT, strategies, and views. The key and prominent vendors covered in the report include Daktronics Inc., EBSCO Industries Inc., Skyline Products Inc., Swarco AG, Wanco Inc., and Aesys among many others. The vendors have been identified based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D.


The report encompasses the study of Variable Message Signs for Intelligent Transportation System Market by components such as variable message signs hardware, variable message signs software, and LED-based displays; by applications such as active urban traffic management, freeways, tunnels, toll facilities, emergency (hard shoulder) management, airport, rail and bus passenger's guidance and lane management, and parking guidance and management. VMS-based innovation has received a lot of traction in the last three years. Variable message signs innovative software solutions and applications have a broad scope of use in rail, road, and transit among other application areas. Furthermore, the report provides details about the major challenges impacting the market growth.

1     Executive Summary 

1.1        High Dominance and High Growth Markets in Variable Message Signs for Intelligent Transportation System Market

2     Industry Outlook 

2.1        Industry Snapshot

2.1.1     Industry Trends

3     Market Snapshot

3.1        Total Addressable Market

3.2        Segment Addressable Market

3.2.1     PEST Analysis

3.2.2     Porter’s Five Force Analysis

3.3        Related Markets

4     Market Characteristics

4.1        Market Overview

4.2        Market Development and Technological Impact

4.3        Market Segmentation

4.4        Market Dynamics

4.4.1     Drivers    Rise in demand for real-time communication systems    Fusion of technologies    Rise in use of wireless solutions

4.4.2     Restraints    Complexity in development of variable message signs technologies    Lack of skilled workforce    Managing traditional networks

4.4.3     Opportunities    Growth of digital technologies    Software as a core strategy    Emerging Economies

4.4.4     DRO – Impact Analysis

4.4.5     Key Stakeholders

5    Variable Message Signs for Intelligent Transportation System Market, By Component

5.1        Overview

5.2        Hardware

5.3        Software

5.4        LED-based displays

6     Variable Message Signs for Intelligent Transportation System Market, By Applications

6.1        Overview

6.2        Active Urban Traffic Management

6.3        Freeways, Tunnels, Toll Facilities, Emergency (Hard Shoulder) Management

6.4        Airport, Rail and Bus Passenger's Guidance and Lane Management

6.5        Parking Guidance and Management

7    Variable Message Signs for Intelligent Transportation System Market, By Geography 

7.1        Overview

7.2        North America

7.2.1     DRO for North America

7.2.2     The U.S.

7.2.3     Canada

7.3        Europe

7.3.1     DRO for Europe

7.3.2     Germany

7.3.3     France

7.3.4     The U.K.

7.3.5     Italy  59

7.3.6     Rest of Europe

7.4        Asia-Pacific

7.4.1     DRO for Asia-Pacific

7.4.2     China

7.4.3     Japan

7.4.4     Australia

7.4.5     India

7.4.6     Rest of Asia-Pacific

7.5        LAMEA

7.5.1     DRO for LAMEA

7.5.2     Brazil

7.5.3     Rest of Latin America

7.5.4     GCC Countries

7.5.5     South Africa

7.5.6     Rest of Middle East & Africa

8     Vendor Profiles

8.1        Daktronics

8.1.1     Overview

8.1.2     Business Units

8.1.3     Geographic Revenue

8.1.4     Business Focus

8.1.5     SWOT Analysis

8.1.6     Business Strategies

8.2        EBSCO Industries Inc.

8.2.1     Overview

8.2.2     Market Exposure/Differentiating Factor

8.3        Skyline Products, Inc.

8.3.1     Overview

8.3.2     Market Exposure/Differentiating Factor

8.4        SWARCO AG

8.4.1     Overview

8.4.2     Market Exposure/Differentiating Factor

8.5        Wanco, Inc.

8.5.1     Overview

8.5.2     Market Exposure/Differentiating Factor

8.6        Aesys

8.6.1     Overview

8.6.2     Market Exposure/Differentiating Factor

8.7        Variable Message Signs Limited

8.7.1     Overview

8.7.2     Market Exposure/Differentiating Factor

8.8        Efftronics Systems Pvt. Ltd.

8.8.1     Overview

8.8.2     Market Exposure/Differentiating Factor

8.9        Photonplay Systems Inc.

8.9.1     Overview

8.9.2     Market Exposure/Differentiating Factor

8.10     SES America

8.10.1  Overview

8.10.2  Market Exposure/Differentiating Factor

9     Annexure 

9.1        Report Scope

9.2        Research Methodology

9.2.1     Data Collation & In-house Estimation

9.2.2     Market Triangulation

9.2.3     Forecasting

9.3        Study Declarations

9.4        Report Assumptions

9.5         Abbreviations

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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