Crowd Analytics Market Forecast up to 2024

  • January, 2019
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC),digital technologies
Pages: 94
Tables: 32
Charts: 40
Regions/Countries: 4 / 0
Companies: 10
Enquiry Hours: 10
  • Get Free 10% Customization in this Report


Globally, the use of analytics has become pervasive and is completely transforming the industries as well as enabling better levels of user experience by providing relevant and customized services. Crowd analytics is one such solution providing meaningful and actionable insights related to the activities of the individuals at mass gatherings, i.e., restaurants, sports stadiums, retail stores, metro & airport terminals, bus stations, and many others. Crowd analytics solutions are designed not only to detect gender and age group but also to capture the attention span of an individual that expresses the interest level of the viewer.

Crowd analytics is currently being used across various verticals such as CPG and retail, transportation, media and entertainment, travel and tourism, and public safety by leveraging key performance indicators, i.e., measuring customer footfall, location of business, and so forth for making effective decisions to optimize sales, customer service and marketing, as well as reacting faster to the dynamic and competitive market.

Market Analysis

According to Infoholic Research, the global crowd analytics market is expected to grow at a CAGR of 25.8% during the forecast period to reach revenue of $2.4 billion by 2024. The rising demand for evaluating real-time crowd behavior to enhance the security and safety levels, measuring customer footfall to improve customer conversion, rising demand for intelligent video systems, and audience engagement tools & solutions are few factors fostering the crowd analytics market growth during the forecast period.

Market Segmentation Analysis

The report provides in-depth qualitative insights and validated market forecast or projections based on certain assumptions and historical data. The projections and trends featured in the report have been derived using proven research methodologies and assumptions based on the vendor’s portfolio, blogs, whitepapers, and vendor presentations. Thus, the research report represents every side of the market and is segmented based on regional markets, components, and applications.


Competitive Analysis

The report covers and analyzes the crowd analytics market. Major vendors across different verticals are planning for high investments in this market, and as a result, the market is expected to grow at an impressive rate in the coming years. The key players are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to be in the strong position in the market.

The report contains an in-depth analysis of the vendor’s profile, which includes financial health, business units, key business priorities, SWOT, strategies, and views. The prominent vendors covered in the report include NEC Corporation, Nokia, Sightcorp, AGT International, CrowdVision, Savannah Simulations, Walkbase, DFRC, Crowd Dynamics, and iOmniscient among others. The vendors have been identified based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D.

NEC, Nokia, Sightcorp are the key players in the crowd analytics market. With the acquisition of Northgate Public Services, NEC will accelerate the expansion of its international safety business. Nokia acquired Deepfield Networks Inc., a US-based real-time analytics provider for IP network performance management and security, which will contribute to Nokia’s IP/Optical Networks operating segment. Sightcorp provides its audience measurement and real-time video analytics solution to TEDx Amsterdam, which measures real-time audience response to each TEDx talk.

The report also includes the complete insights of the industry and aims to provide an opportunity for the emerging and established players to understand the market trends, current scenario, initiatives taken by the government, and the latest technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better and to take informed decisions.

Regional Analysis

North America held the largest market share in 2017 and is expected to dominate the crowd analytics market during the forecast period. North America, being the early adopter of crowd analytics solutions, is expected to grow due to the increasing number of partnerships in this region. In 2017, AdMobilize, a US-based AI and computer vision company, partnered with various companies in the US, the UK, Canada, Australia, and Japan for crowd analytics and audience analytics solutions.


The report provides an in-depth analysis of the crowd analytics market. Crowd analytics enhances business operations by leveraging crowd tracking and customer behavioral analysis. By understanding the influence and behavior of a particular crowd, various industries such as retail, finance, transportation, and marketing agencies among many others can be benefited by optimizing their revenue and forecasting the market. With the help of crowd analytics, marketers can precisely measure the effectiveness of their promotions and advertising. For example, crowd analytics solutions offered by Xtreme Media enable brands to measure the effectiveness of their ad campaigns by measuring customer insights related to emotions and demographics of the viewer. The report discusses the market in terms of components, applications, verticals, and regions. Further, the report provides details about the major challenges impacting the market growth.

1     Executive Summary 

1.1        The Smart Way to Analyze Crowd - Crowd Analytics

2     Industry Outlook 

2.1        Industry Overview

2.2        Industry Trends

3     Market Snapshot

3.1        Total Addressable Market

3.2        Segment Addressable Market

3.2.1     PEST Analysis

3.3        Related Markets

4     Market Characteristics

4.1        Ecosystem

4.2        Market Trends and Impact

4.3        Value Chain Analysis

4.4        Market Segmentation

4.5        Market Dynamics

4.5.1     Drivers    Need for evaluating real time crowd behavior    Rising demand for Intelligent video systems

4.5.2     Restraints    Data privacy is a major concern    Initially high upfront cost

4.5.3     Opportunities    Rising demand for crowd management and monitoring in smart cities    Increasing demand for cloud based analytics solutions

4.5.4     DRO – Impact Analysis

5     Crowd Analytics Market, By Component

5.1        Overview

5.2        Standalone Solution

5.3        Services

5.3.1     Professional Services

5.3.2     Managed Services

6     Crowd Analytics Market, By Applications

6.1        Overview

6.2        Security and Safety

6.3        Simulated Virtual Environment

6.4        Marketing Campaign Effectiveness

6.5        Enhanced Revenue and Profit

7     Crowd Analytics Market, By Vertical

7.1        Overview

7.2        Media and Entertainment

7.3        Transportation

7.4        Travel and Tourism

7.5        Consumer Packaged Goods and Retail

7.6        Public Safety

7.7        Others (BFSI, Manufacturing and healthcare and life science)

8     Crowd Analytics Market, By Geography 

8.1        Overview

8.2        North America

8.3        Europe

8.3.1     Market Size and Analysis

8.4        Asia Pacific

8.4.1     Market Size and Analysis

8.5        Rest of the World

8.5.1     Market Size and Analysis

9     Competitive Landscape 

9.1        Competitor Analysis

9.2        Product/Offerings Portfolio Analysis

9.3        Market Developments

9.3.1     Mergers & Acquisitions (M&A)

9.3.2     Expansions

9.3.3     Business Restructuring

9.3.4     Product Launches & Exhibitions

10   Vendor Profiles

10.1     NEC Corporation

10.1.1  Overview

10.1.2  Business Units

10.1.3  Geographic Revenue

10.1.4  Recent Developments

10.1.5  SWOT Analysis

10.1.6  Business Focus and Strategies

10.2     Nokia

10.2.1  Overview

10.2.2  Business Units

10.2.3  Geographic Revenue

10.2.4  Recent Developments

10.2.5  SWOT Analysis

10.2.6  Business Focus and Strategies

11   Companies to Watch for

11.1     Sightcorp

11.1.1  Overview

11.1.3  Analyst Opinion

11.2     AGT International

11.2.1  Overview

11.2.3  Analyst Opinion

11.3     CrowdVision

11.3.1  Overview

11.3.3  Analyst Opinion

11.4     Savannah simulations

11.4.1  Overview

11.4.3  Analyst Opinion

11.5     Walkbase (A Stratacache Company)

11.5.1  Overview

11.5.3  Analyst Opinion

11.6     DFRC

11.6.1  Overview

11.6.3  Analyst Opinion

11.7     Crowd Dynamics

11.7.1  Overview

11.7.2  Analyst Opinion

11.8     iOmniscient

11.8.1  Overview

11.8.2  Analyst Opinion

12   Annexure 

12.1     Report Scope

12.2     Market Definition

12.3     Research Methodology

12.3.1  Data Collation & In-house Estimation

12.3.2  Market Triangulation

12.3.3  Forecasting

12.4     Study Declarations

12.5     Report Assumptions

12.6      Abbreviations

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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