Global Data as a Service (DaaS) Market Forecast up to 2023

  • September, 2018
  • Domain: ICT - Software & Services
Pages: 62
Tables: 25
Charts: 14
Regions/Countries: 26/0
Companies: 9
Enquiry Hours: 10
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Data as a Service Market Overview:

In recent years, enterprises across the industries have increased their data consumption, mainly due to the increasing smartphone penetration and high-speed Internet users. The latency reduction in the Internet service, increasing devices connectivity, rising volumes of digital content, and increasing adoption of digital services are among the primary reasons for increasing data consumption by enterprises.

It was estimated that in 2017, over 145 thousand petabytes of data were consumed by both enterprises and consumers, which is likely to reach 850 thousand petabytes by 2023. A major percentage of this data is consumed by enterprises as they are the service providers. Enterprises are heavily investing in data centers to meet the data consumption needs of consumers. Owing to this, they must pay for the storage space that is not utilized, and these storage platforms do not facilitate organized data storage and bringing insights from it.

These features explained above have resulted in the emergence of Data as a Service (DaaS), which offers agility, affordability, and data quality to enterprises. DaaS is a differentiator compared to other “as-a-service” model, as it offers real-time data insights to its users on a third-party cloud, which is a cost-effective solution for enterprises. As the enterprises are moving closer to hybrid cloud architecture, the enterprise use of DaaS increases. This service manages, protects, and helps enterprises to access data easily with least concerns about data backup, disaster recovery, Internet outage, and data storage costs. Also, this service includes hassle-free transmission of real-time data across enterprise channels located far away, without disclosing the sensitive information to other business units within an organization. Further, DaaS also offers enterprises to integrate data easily across the business units irrespective of its locations, to capitalize on big data, and to streamline data more effectively.

Market analysis

DaaS is a self-usable software platform; the leading segments of the market are storage, tools & analytics, and solutions. The storage is expected to hold a significant market share in 2017 and it will continue through 2023. The storage market is driven by increasing DaaS consumers due to hybrid cloud enablement. As enterprises move away from traditional storage systems, the demand for storage will increase. Also, the disaster recovery and long-term data storage services by vendors are expected to push the market for storage. On the other hand, the increasing demand for location-based services, huge volumes of customer generated data will push the need for storage. This segment is expected to grow at a CAGR of 15.9% during 2017–2023. Analytics and Solutions are the other two segments in the market. The demand for these segments is expected to grow on par with the growing trend for storage services, because the value of DaaS is null without analytics and enterprise specific solutions.

The industries covered in this report are Retail, Healthcare, BFSI, Telecom, Manufacturing, and Automotive. The retail and healthcare segments are expected to dominate the market with a combined market share of 43.7% in 2017, which is expected to reach 48.9% by 2023. The increasing demand for real-time data analytics, push for centralized data warehousing approaches, and disaster recovery are the major drivers for the growth in these industries.


The Americas and Europe are most likely to hold a more significant share in the DaaS market. Americas is expected to remain as a leading adopter of DaaS, with a CAGR of 15.2% through 2023. Asian market is expected to become the second largest market for DaaS, primarily due to the increasing demand from China, India, Japan, and South Korea.


Large enterprise service providers, such as Oracle, IBM, Google, and Microsoft are dominating the market. However, along with DaaS, these vendors are offering analytics and managed services, such as testing of data management environments, data warehouses, and business intelligence tools among others. The report also contains an in-depth analysis of vendor profiles, which includes financial health, business units, key business priorities, SWOT, strategies, and views, and competitive landscape. The companies included in the report are Oracle, IBM, Microsoft, Google, Actifio Inc., Gravy Analytics, REaD Group, MOTOR Information Systems and CloudCoCo.

1     Industry Outlook 
1.1        Industry Overview
1.2        Industry Trends
1.3        PEST Analysis

2     Report Outline 
2.1        Report Scope
2.2        Report Summary
2.3        Research Methodology
2.4        Report Assumptions

3     Market Snapshot
3.1        Total Addressable Market
3.2        Segmented Addressable Market

4     Market Outlook 
4.1        Overview
4.2        Porter 5 (Five) Forces

5     Market Characteristics
5.1        Evolution
5.2        Ecosystem
5.3        Market Segmentation
5.4        Market Dynamics
5.4.1     Drivers    Demand for data-driven decision making    Increasing demand for long-term data retention    Demand for technology-driven marketing decisions
5.4.2     Restraints    Excessive cost of ownership    Unskilled human resources
5.4.3     Opportunities    Emerging opportunities with hybrid could
5.5        DRO – Impact Analysis
5.6         Market Trends

6     Segment Types: Market Size and Analysis
6.1        Overview
6.2        Storage
6.3        Tools & Analytics
6.4        Solutions

7     Industry: Market Size and Analysis
7.1        Overview
7.2        Retail
7.3        Healthcare
7.4        BFSI
7.5        Telecom
7.6        Manufacturing
7.7        Automotive

8     Regions: Market Size and Analysis
8.1        Overview
8.2        Americas
8.2.1     The US
8.2.2     Canada
8.2.3     Brazil
8.2.4     Others
8.3        Europe
8.3.1     The UK
8.3.2     Germany
8.3.3     France
8.3.4     Italy
8.3.5     Spain
8.3.6     Sweden
8.3.7     Switzerland
8.3.8     Russia
8.3.9     Others
8.4        Asia Pacific
8.4.1     China
8.4.2     Japan
8.4.3     South Korea
8.4.4     India
8.4.5     Malaysia
8.4.6     Singapore
8.4.7     Australia & New Zealand
8.4.8     Others
8.5        Middle East & Africa
8.5.1     UAE  45
8.5.2     Saudi Arabia
8.5.3     Turkey
8.5.4     Qatar
8.5.5     Egypt
8.5.6     Israel
8.5.7     South Africa
8.5.8     Others

9     Vendors Profile 
9.1        Oracle
9.1.1     Overview
9.1.2     Business Units
9.1.3     Geographic Revenue
9.1.4     Business Focus
9.1.5     SWOT Analysis
9.1.6     Business Strategies
9.2        Microsoft Corporation
9.2.1     Overview
9.2.2     Business Focus
9.2.3     SWOT Analysis
9.2.4     Business Strategies
9.3        IBM
9.3.1     Overview
9.3.2     Business Units
9.3.3     Geographic Revenue
9.3.4     Business Focus
9.3.5     SWOT Analysis
9.3.6     Business Strategies
9.4        Google Inc.
9.4.1     Overview
9.4.2     Business Units
9.4.3     Geographic Revenue
9.4.4     Business Focus
9.4.5     SWOT Analysis
9.4.6     Business Strategies

10   Companies to Watch for
10.1     Actifio
10.1.1  Overview
10.1.2  Offerings:
10.2     REaD Group
10.2.1  Overview
10.2.2  Offerings:
10.3     Gravy Analytics
10.3.1  Overview
10.3.2  Offerings:
10.4     CloudCoCo
10.4.1  Overview
10.4.2  Offerings:
10.5     MOTOR Information Systems
10.5.1  Overview
10.5.2  Offerings:

11   Competitive Landscape 
11.1     Competitor Comparison Analysis

Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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