Smart Stadium Market -By Software(Integrated Security System, Digital content management, Crowd Management, Building automation system, Event management system, Command and control center, Command and control center), By Service( Professional Service, Managed Service), By Platform(Network Management Platform, Application Management Platform, Device Management Platform), By Deployment(On-Premise, On-Cloud), By Regions(Europe, America, APAC, MEA) Drivers, Opportunities, Restraints, Trends, and Forecast to 2024

  • April, 2018
  • Domain: ICT - Social, Mobile, Analytics & Cloud (SMAC),smart technologies,industrial
Pages: 102
Tables: 57
Charts: 25
Regions/Countries: 4/10
Companies: 10
Enquiry Hours: 10
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Smart technology is impacting almost every aspect of people’s daily lives. It extends even to leisurely activities such as sports and entertainment. Over the last couple of decades, stadiums have experienced an increasing demand for the implementation of innovative technology from the sports and entertainment sectors. Stadiums are no more just the place where you go, sit and watch your favorite sports event. Instead, they have transformed momentously to provide a complete experience around the event and covers a range of aspects such as fan experience, operational efficiency, smart parking and enhanced security.

Smart stadiums provide different kinds of information ranging from parking availability, vacant seats, seat upgrades, and status of waiting lines to ongoing offers and concessions to the fans and viewers. In a smart stadium, fans can enjoy a personalized sporting experience along with shorter waiting lines, faster navigation through the crowd, efficient parking and a whole new “connectedness” with their favourite sport/event. Internet of things (IoT) is also being implemented at these stadiums where fans and promoters can connect their smart devices with the stadium network to receive timely information and increased participation in the event.

Market Analysis:

According to Infoholic Research, the Smart Stadium Market is expected to reach $19.79 billion by 2024, growing at a CAGR of around 22.28% during the forecast period. The major factors driving the growth of the smart stadium market include the upcoming highly popular national and international sporting events, stringent security regulations by sports governing bodies and increasing adoption of IoT technologies for efficient management of stadium infrastructure. However, high initial investment and longer wait for RoI are anticipated to limit the market growth in the coming years.

Market Segmentation Analysis:

The report provides a detailed evaluation of the market. It provides in-depth qualitative insights, historical data, and supportable projections and assumptions about the market size. The projections featured in the report have been derived using proven research methodologies and assumptions based on the vendor’s portfolio, blogs, whitepapers, and vendor presentations. Thus, the research report serves every side of the market and is segmented based on regional markets, Software, Service, Platform and Deployment.

Countries and Vertical Analysis:

The report contains an in-depth analysis of the vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy; the prominent vendors covered in the report include Huawei Technologies, NEC Corporation, Intel Corporation, Cisco Systems, Tech Mahindra, Johnson Controls and others. The vendors have been identified based on the portfolio, geographical presence, marketing & distribution channels, revenue generation, and significant investments in R&D.

Competitive Analysis

The report covers and analyzes the Smart Stadium market. Various strategies, such as joint ventures, partnerships, collaborations, and contracts, have been considered. In addition, as there is a need for comprehensive and integrated solutions, the market will witness a rising number of strategic partnerships for better and holistic offerings. The market is likely to witness an increase in the number of mergers, acquisitions, and strategic partnerships during the forecast period.

Companies such as NEC Corporation, Intel Corporation, and Cisco Systems are the key players in the Smart Stadium market. At the Minato Rugby Festival 2017, NEC provided secure identity authentication with facial recognition in addition to conventional ID cards. NEC designed its NeoFace facial recognition solutions to address the critical security infrastructure needs of high-traffic venues. Intel has bigger ambitions for the Olympic Games in Tokyo. The technology giant is a top partner with the Olympic organizing committee, and in the coming years it will be working, not only to improve the operations, but also the efficiency of the Olympic Games.

The report includes the complete insight of the industry, and aims to provide an opportunity for the emerging and established players to understand the market trends, current scenario, initiatives taken by the government, and the latest technologies related to the market. In addition, it helps the venture capitalists to understand the companies better and to take informed decisions.

Regional Analysis

Europe held the largest chunk of the market share in 2017 and is expected to dominate the Smart Stadium market during the forecast period. The region has always been a hub for high investments in research and development (R&D) activities, thus contributing to the development of new technologies. This region is a leading hub for sports events, majorly football, and also due to the increase in government initiatives and investments in smart stadium technologies.


The report provides an in-depth analysis of the Smart Stadium market aiming to reduce the time to market the products and services, reduce operational cost, improve accuracy, and operational performance. The investment toward smart stadiums will create opportunities for stadium owners and event promoters to increase their revenues through multiple channels and achieve higher profitability. Fans will have enhanced experiences with more services dedicated to them without the fuss of leaving their seats. The report discusses the software, service, platform, deployment, and regions related to this market. Further, the report provides details about the major challenges impacting the market growth.

1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        PEST Analysis

2     Report Outline 

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions

3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

4     Market Outlook 

4.1        Overview

4.1.1     Market Definition – Infoholic Research

4.2        Market Trends and Impact

4.3        Market Segmentation

4.4        Porter 5 (Five) Forces

5     Market Characteristics

5.1        Ecosystem

5.2        Value Chain

5.3        Market Dynamics

5.3.1     Drivers    Increasing operational efficiency    Fan experience    Stadium safety and security    Increasing adoption of Internet of things    Growing demand for better customer management

5.3.2     Restraints    High investment cost    Traditional infrastructure of stadiums    Technical complexities    Advancement of internet and smart phones    Attracting the fans from their homes

5.3.3     Opportunities    Government initiatives and investments    Rising popularity of sports and events    Modernization of telecom and networking infrastructure    Increasing trend of digital transformation

5.3.4     DRO – Impact Analysis

6     Software: Market Size & Analysis

6.1        Overview

6.2        Integrated Security System

6.3        Digital content management

6.4        Crowd Management

6.5        Building automation system

6.6        Event management system

6.7        Command and control center

6.8        Parking Management

7     Services: Market Size & Analysis

7.1        Overview

7.2        Professional Service

7.3        Managed Service

8     Platforms: Market Size & Analysis

8.1        Overview

8.2        Network Management Platform

8.3        Application Management Platform

8.4        Device Management Platform

9     Deployments: Market Size & Analysis

9.1        Overview

9.2        On-Premise

9.3        On-Cloud

10   Regions

10.1     Overview

10.2     Europe

10.2.1  Market Size and Analysis

10.2.2  DRO For Europe

10.2.3  UK  59

10.2.4  Germany

10.2.5  France

10.2.6  Others

10.3     America

10.3.1  Market Size and Analysis

10.3.2  DRO For America

10.3.3  US  64

10.3.4  Canada

10.3.5  Others

10.4     Asia Pacific

10.4.1  Market Size and Analysis

10.4.2  DRO For Asia Pacific

10.4.3  ANZ

10.4.4  China

10.4.5  India

10.4.6  Others

10.5     MEA

10.5.1  Market Size and Analysis

10.5.2  DRO for MEA

10.5.3  GCC countries

10.5.4  South Africa

10.5.5  Others

11   Vendor Profiles

11.1     Huawei Technologies

11.1.1  Overview

11.1.2  Business Units

11.1.3  Geographic Revenue

11.1.4  Business Focus

11.1.5  SWOT Analysis

11.1.6  Business Strategies

11.2     Intel Corporation

11.2.1  Overview

11.2.2  Business Units

11.2.3  Geographic Revenue

11.2.4  Business Focus

11.2.5  SWOT Analysis

11.2.6  Business Strategies

11.3     Cisco Systems

11.3.1  Overview

11.3.2  Business Units

11.3.3  Geographic Revenue

11.3.4  Business Focus

11.3.5  SWOT Analysis

11.3.6  Business Strategies

11.4     NEC Corporation

11.4.1  Overview

11.4.2  Business Units

11.4.3  Geographic Revenue

11.4.4  Business Focus

11.4.5  SWOT Analysis

11.4.6  Business Strategies

11.5     Tech Mahindra

11.5.1  Overview

11.5.2  Business Units

11.5.3  Geographic Revenue

11.5.4  Business Focus

11.5.5  SWOT Analysis

11.5.6  Business Strategies

12   Companies to Watch for

12.1     Johnson Controls

12.1.1  Overview

12.2     GP Smart Stadium

12.2.1  Overview

12.3     Volteo

12.3.1  Overview

12.4     NTT Group

12.4.1  Overview

12.5     DS worldwide

12.5.1  Overview




Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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