social media analytics market global drivers trends and forecast to 2021

Social Media Analytics Market- Global Drivers, Trends, and Forecast to 2021

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Social media has now become essential part of everyone life. Organizations are depending entirely on social media platform for enhancing customer experience. They use internet to interact with customers to promote their products and services. The interactions have data which needs to be analysed for offering better services to the customers.  Moreover, the data present are in both structured and unstructured form, and the organizations are using analytics for decision making in sales, branding, and marketing.

Analytics in social media has become a necessity for several enterprises across banking, retail, government, media & entertainment, hospitality and various other sectors. Organizations, such as in BFSI, are utilising social media analytics to improve their performance in operations, and realizing opportunities and faster time to value. Some of the major applications are customer behaviour analysis and marketing measurements, customer segmentation and campaign management.

Rise in the number of users on social media, rise in interests in competitive and market intelligence are some of the factors driving the social media analytics market. The market is segmented by type, applications, deployment, organization size, verticals and regions. Some of the vendors present in the social media analytics market are SAS, IBM, Oracle, Adobe, Salesforce, HootSuite Media, Tableau and Netbase Solutions.

The study covers and analyses the “Social Media Analytics” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

1       Industry Outlook 

1.1             Industry Overview

1.2             Industry Trends

1.3             PESTEL Analysis

2               Report Outline 

2.1             Report Scope

2.2             Report Summary

2.3             Research Methodology

2.4             Report Assumptions

3                Market Snapshot

3.1             Total Addressable Market (TAM)

3.2             Segmented Addressable Market (SAM)

3.3             SAM as a Segment of TAM

3.4             Related Markets

4       Market Outlook 

4.1             Overview

4.2             Ecosystem

4.3             Segmentation

4.4             Porter 5 (Five) Forces

5       Market Characteristics 

5.1             Market Trends

5.2             Value Chain

5.3             Market Dynamics

5.3.1               Drivers

5.3.2               Restraints

5.3.3               Opportunities

5.4             DRO – Impact Analysis

5.5             Key Stakeholders

6              Deployment Model: Market Size and Analysis 

6.1             Overview

6.2             On-premise

6.3             On demand/Cloud based

7                Applications: Market Size and Analysis 

7.1             Overview

7.2             Customer segmentation & targeting

7.3             Compeitior benchmarking

7.4             Multichannel campaign management

7.5            Marketing measurement

7.6            Customer behavior analysis

7.7            Others

8       Organization size: Market Size & Analysis 

8.1             Overview

8.2             Small & medium enterprise

8.3             Large enterprises

9      End-user Verticals: Market Size and Analysis 

9.1             Overview

9.2             Government & defense

9.3             IT & Telecom

9.4  Healthcare

9.5           Retail

9.6           Manufacturing

9.7           Others

10    Regions: Market Size and Analysis 

10.1           Overview

10.2           Americas

10.3           Europe

10.4          Asia Pacific

10.5          MEA

11     Competitive Analysis 

11.1           Overview

11.2           SAS

11.3           IBM

11.4           Oracle

11.5           Adobe

Includes other major vendors

12     Vendor Profiles*

12.1           SAS

12.2           IBM

12.3           Oracle

12.4           Adobe

Includes other major vendors

13     Companies to Watch for # 

14     Expert’s Views 



* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy

# Companies to watch for will include small private players present in the market

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.


Social Media Analytics Market- Global Drivers, Trends, and Forecast to 2021
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