Social media has now become essential part of everyone life. Organizations are depending entirely on social media platform for enhancing customer experience. They use internet to interact with customers to promote their products and services. The interactions have data which needs to be analysed for offering better services to the customers.  Moreover, the data present are in both structured and unstructured form, and the organizations are using analytics for decision making in sales, branding, and marketing.

Analytics in social media has become a necessity for several enterprises across banking, retail, government, media & entertainment, hospitality and various other sectors. Organizations, such as in BFSI, are utilising social media analytics to improve their performance in operations, and realizing opportunities and faster time to value. Some of the major applications are customer behaviour analysis and marketing measurements, customer segmentation and campaign management.

Rise in the number of users on social media, rise in interests in competitive and market intelligence are some of the factors driving the social media analytics market. The market is segmented by type, applications, deployment, organization size, verticals and regions. Some of the vendors present in the social media analytics market are SAS, IBM, Oracle, Adobe, Salesforce, HootSuite Media, Tableau and Netbase Solutions.

The study covers and analyses the “Social Media Analytics” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.