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smart beacon market

Global Smart Beacon Market By Component (Hardware, Software, and Services), End-user (Retail, Transportation & Logistics, Sports, Public Gatherings & Spaces, Hospitality, Others), and Region (North America, Europe, Asia Pacific, RoW) – Forecast up to 2025

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This market research report includes a detailed segmentation of the global smart beacon market by component (hardware, software, and services), end-user (retail, transportation & logistics, sports, public gatherings & spaces, hospitality, others), and region (North America, Europe, Asia Pacific, RoW)

Overview: Global Smart Beacon Market

Digital transformation has become pivotal to an organization's future success. Like never, today’s customers are more digitalized and willing to use smart apps for lifestyle management. As a result, companies are focusing on developing a customer-centric strategy to enhance the customer experience. This has created the demand for smart beacons across verticals, as these beacons are equipped to connect with the customer more precisely by delivering more personalized content such as customized promotional offers and other personalized information.

In 2012, Bluetooth SIG announced BLE features with version 4.0 of the Bluetooth specification and commercialized with the launch of Apple’s iBeacon in 2013. In 2015, Google launched Eddystone, and the adoption of Eddystone has started to increase because of its functionality. Eddystone is an open beacon format that offers three payload types – Eddystone URL, Eddystone UID (unique ID), and Eddystone TLM (telemetry information).

Google has launched two APIs (Nearby API and Proximity Beacon API) that help Eddystone to gain more prominence. But in October 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, due to misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones. As a result, many considered proximity marketing is no longer viable, but the market continued to grow due to consumer willingness to download branded app promoted by the company to its product or service.

Market Segmentation: Global Smart Beacon Market

The global smart beacon market is segmented into components, end-users, standard, and regions. Based on components, the global smart beacon market is segmented into hardware, software, and services. Based on end-users, the global smart beacon market is segmented into retail, transportation & logistics, sports, public gatherings & spaces, hospitality, and others. The retail segment was dominant in 2018 and is expected to remain dominant throughout the forecast period. This is mainly due to the increasing focus on enriching customers with better location and proximity-based user experiences. Based on the standard, the global smart beacon market is segmented into iBeacon, Eddystone, and others. Among others, the Eddystone segment is projected to be the fastest-growing segment, valued at more than $500 million in 2018, and is expected to grow at a CAGR of 67.8% during the forecast period 2019–2025.

Regional Outlook: Global Smart Beacon Market

Regionally, the global smart beacon market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). In terms of revenue, Europe dominates the global smart beacons market, contributing around 47% market share in 2018 and is likely to maintain significant market share throughout the forecast period. This is mainly due to continuous preference for location-based services particularly in transport & logistics, retail, and tourist destinations. Asia Pacific is identified as the fastest-growing region, i.e., at a CAGR of 58.2% during the forecast period 2019–2025.

Competitive Analysis and Key Vendors: Smart Beacon Market

The report covers and analyzes the global smart beacon market. Vendors are increasingly focusing on developing new use cases, product innovation, and expanding their distribution network.

smart beacons market

Few of the Key Vendors in the Smart Beacon Market

  • Hewlett Packard Enterprise (Aruba Networks)
  • Estimote, Inc.
  • Bluvision Inc.
  • Kontakt.io
  • Radius Networks, Inc.
  • Accent Advanced Systems, SLU
  • BlueUp Srls
  • Sensoro Co., Ltd.
  • Shenzhen Minew Technologies Co., Ltd.

Benefits:

The report on the smart beacon market contains an in-depth analysis of vendors, which includes financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. The study offers a comprehensive analysis of the “global smart beacon market”. Bringing out the complete key insights of the industry, the report aims to provide an insight into the latest trends, current market scenario, and technologies related to the market. In addition, it helps the venture capitalists, smart beacon vendors, component manufacturers, contract manufacturers, and distributors to understand revenue opportunities across different segments to execute better investment evaluation.

Global Smart Beacon Market: Market Segmentation

  • Global Smart Beacon Market, By Component
    • Hardware
    • Software
    • Services
  • Global Smart Beacon Market, By End-user
    • Retail
    • Transportation & Logistics
    • Sports
    • Public Gatherings & Spaces
    • Hospitality
    • Others
  • Global Smart Beacon Market, By Geography
    • North America
    • Europe
    • Asia Pacific
    • RoW
  1. Executive Summary
  2. Industry Outlook
    1. Industry Overview
      1. Industry Trend
        1. Discontinued Support for Android Nearby Notifications
  3. Market Snapshot
    1. Overview
      1. PEST Analysis
      2. Porter’s Five Force Analysis
    2. Related Markets
  4. Market Characteristics
    1. Market Distribution Structure
    2. Market Segmentation
    3. Market Dynamics
      1. Drivers
        1. Rising preference for location-based services
        2. Cost-effective proximity solution
        3. Increasing smartphone penetration coupled with mounting digital capabilities of users
      2. Restraints
        1. Privacy & security concerns
      3. Opportunities
        1. Rise of Industry 4.0
        2. Growing focus on improving operational efficiency
      4. DRO – Impact Analysis
  5. Global Smart Beacon Market, By Component
    1. Overview
    2. Hardware
    3. Software
    4. Services
  6. Global Smart Beacon Market, By End-user
    1. Overview
    2. Retail
    3. Transportation & Logistics
    4. Sports
    5. Public Gatherings & Spaces
    6. Hospitality
    7. Others
  7. Global Smart Beacon Market, By Standard
    1. Overview
    2. iBeacon
    3. Eddystone
    4. Others
  8. Global Smart Beacon Market, By Region
    1. Overview
    2. North America
      1. Overview
      2. By Component – Market Size and Analysis
      3. By End-user – Market Size and Analysis
      4. By Standard – Market Size and Analysis
    3. Europe
      1. Overview
      2. By Component – Market Size and Analysis
      3. By End-user – Market Size and Analysis
      4. By Standard – Market Size and Analysis
    4. Asia Pacific
      1. Overview
      2. By Component – Market Size and Analysis
      3. By End-user – Market Size and Analysis
      4. By Standard – Market Size and Analysis
    5. RoW
      1. Overview
      2. By Component – Market Size and Analysis
      3. By End-user – Market Size and Analysis
      4. By Standard – Market Size and Analysis
  9. Vendor Profile
    1. Hewlett Packard Enterprise (Aruba Networks)
      1. Analyst Opinion
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
    2. Estimote, Inc.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
    3. Bluvision Inc.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
    4. Kontakt.io
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
    5. Gimbal, Inc.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
  10. Companies to Watch for
    1. Radius Networks, Inc.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Business impact analysis
        3. Operational snapshot
        4. Product/service portfolio
    2. Accent Advanced Systems, SLU.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Product/service portfolio
    3. BlueUp Srls.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Product/service portfolio
    4. Sensoro Co., Ltd.
      1. Company Description
      2. Business Analysis
        1. Strategic snapshot
        2. Product/service portfolio
    5. Shenzhen Minew Technologies Co., Ltd.: OVERVIEW
      1. Company Description
      2. Business Analysis
        1. Product/service portfolio
  11. Annexure
    1. Report Scope
    2. Research Methodology
      1. Data Collation & In-house Estimation
      2. Market Triangulation
      3. Forecasting
    3. Study Declarations
    4. Report Assumptions
    5. Abbreviations

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting
Methodology

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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Global Smart Beacon Market By Component (Hardware, Software, and Services), End-user (Retail, Transportation & Logistics, Sports, Public Gatherings & Spaces, Hospitality, Others), and Region (North America, Europe, Asia Pacific, RoW) – Forecast up to 2025
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