Retail analytics is the analytics of data on supply chain visibility and movement, inventory levels, consumer demand, sales and various other retail related data. The insights through analytics into such data is used in taking decisions on procurement levels and marketing. Other applications of analytics in retail are data driven insights in strategy, operations, finance, merchandising, customer intelligence and customer engagement.
In the past 5 years in retail industry, the developments in infrastructure and advancements in technology, has led to a significant evolution of the industry. Major retail players are now utilising big data & analytics to provide enhanced multi-channel shopping experience to the customers. The aim is to capture customer data, and work on the same to come up with pricing models, loyalty programs, personalization and optimizing total expenditures.
The rise in volume of structured and unstructured data, need of in-store analytics, growth of cloud technology, and necessity for data driven decision making are the some of the major drivers for the growth of retail analytics market. The market is segmented by functional areas, types, solutions and services. Some of the vendors present in the market are IBM, SAP, SAS, Oracle, Microsoft, Tableau Software, Adobe, Qlik Technologies and Information Builders.
The study covers and analyses the “Retail Analytics” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 PESTEL Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 SAM as a Segment of TAM
3.4 Related Markets
4 Market Outlook
4.4 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Market Trends
5.2 Value Chain
5.3 Market Dynamics
5.4 DRO – Impact Analysis
5.5 Key Stakeholders
6 Deployment Model: Market Size and Analysis
6.3 Cloud based
7 Functional areas: Market Size and Analysis
7.2 Marketing & customer analytics
7.3 Merchandising & in-store analytics
7.4 Strategy and planning
7.5 Supply chain analytics
8 Services: Market Size & Analysis
8.2 System integration
8.3 Operations & maintenance
8.4 Consulting services
9 Solutions: Market Size and Analysis
9.2 Data management software
9.3 Analytical tools
9.4 Reporting & visualization tools
9.5 Mobile applications
10 Regions: Market Size and Analysis
10.4 Asia Pacific
11 Competitive Analysis
12 Vendor Profiles*
13 Companies to Watch for #
14 Expert’s Views
* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy
# Companies to watch for will include small private players present in the market
Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
Market related information is congregated from both primary and secondary sources.
Primary sources involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.