Intelligent Apps Market – Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

Application intelligence is defined as the process of using the machine learning technology to develop apps that use historical and real-time data to make predictions and decisions to deliver adaptive, personalized experiences for users. In addition, intelligent apps use the functionalities offered by artificial intelligence, big data & analytics, cognitive computing, and others to deliver an advanced analytical output that can be used for different applications such as enterprise applications, virtual personal assistants, security tooling, virtual customer assistants, prioritizing emails, and others.

The intelligent application is being primarily used for various purposes including e-commerce, search & advertising, socialization (social media), transportation, and entertainment. The main aim is to create superior user experience via prioritization and troubleshooting of issues with decreased operational cost.

An increase in the need for advanced analytical tools, technological advancements regarding new product development, and growing market for big data & analytics are fostering the growth of the global intelligent apps market. However, the low level of awareness about products and services is expected to hamper the market growth. Further, increased adoption of intelligent apps among developing economies offers a significant opportunity for the market expansion.

The market is consolidated and is primarily characterized by strong market growth, medium product differentiation, and high entry barriers due to the emergence of digital business, which primarily makes the competitive rivalry intensive among the key players. The global intelligent apps market is primarily being dominated by key players such as Google Inc., Opera Software, Cognizant, Hewlett Packard Enterprise, Microsoft Corporation, Development LP, SAP SE, and China Mobile Limited.

According to Infoholic Research, the “global intelligent apps” market will witness an impressive CAGR of XX% during the forecast period 2017–2023. Bringing out the key insights of the industry, the report aims to provide an opportunity for players to have a deep understanding of the latest trends, current market scenario, government initiatives, key leading news, and the technologies related to the market. In addition, it helps venture capitalists in understanding the companies better and make informed decisions. It is primarily designed to provide executives with strategically substantial competitor information, data analysis, and insight about the market, development, and implementation of the effective marketing plan.

  • The market is segmented and analyzed based on types, end-users, and major regions with leading countries.
    • Store Type: Apple App Store, Google Play, and Others
    • Deployment: Private Cloud, Public Cloud, and Hybrid Cloud
    • Applications: Retail, Healthcare, Agriculture, Transportation & Automation, Manufacturing, BFSI, and Others
    • Regions with Key Leading Countries: Americas: US, Canada & Mexico; EMEA: UK, Germany, France & Russia; APAC: China, India, Japan & Australia
  • The report covers the drivers, restraints, and opportunities (DRO) that are affecting the market growth during the forecast period (2017–2023).
  • The quantitative analysis of the global market from 2017 to 2023 is provided to determine the market potential.
  • It also comprises an analysis of vendor profiles, which includes financial status, business units, key business priorities, SWOT, business strategies, and views.
  • The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis.
  • The study provides an in-depth analysis of the global intelligent apps market along with current & future trends to elucidate the imminent investment pockets.
  • Porters Five Forces analysis illustrates the potency of buyers & suppliers operating in the industry.
  • In the vendor profile section, for the companies that are privately held, the financial information and revenue of segments will be limited.

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Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Secondary & Primary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting


Market related information is congregated from both secondary and primary sources. Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

Primary sources involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

For more details on Research Methodology kindly click here to Engage with our Analyst.

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