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electronic shelf label market in europe

Electronic Shelf Label Market in Europe Forecast 2019–2025

To Be Published: March, 2020

Increasing interest in creating a dynamic pricing environment in the brick & mortar retail segment is accelerating the growth of the electronic shelf label market in Europe

Electronic shelf labels (ESL) are digital tags predominately used in retail facilities to display product pricing. These electronic shelf labels are available in two display modules: LCD and e-paper display. The LCD electronic shelf label is a relatively low-cost system that utilizes the liquid-crystal display (LCD) module. The demand for LCD ESL is majorly from small- and mid-level retailers due to its cost advantage and shorter span of ROI. The e-paper ESL uses e-paper display modules that offer a high-definition graphical display look. The e-paper display consumes extremely less power when compared to an LCD as it is bi-stable in nature, i.e., consumes power only while updating the images and data. Electronic shelf labels are deemed as the smart retail solution as these tags allow dynamic pricing, help shoppers geolocate products in-store, and enable customers to interact with display tags by using their smartphones through NFC or QR codes.

 

Market Dynamics – Electronic Shelf Label Market in Europe

Increasing focus on minimizing labor cost and inclination toward integrating price automation solutions in retail settings are the key factors propelling the growth of the electronic shelf label market in Europe during the forecast period. In recent years, the brick-and-mortar retail segment in Europe is undergoing a major shift toward digital technologies in order to provide a superior shopping experience to customers. Retailers are focusing on expanding their IT capabilities that seemingly enhance the shopping experience of the customer right from product identification (geolocating any individual product) to billing.

Electronic Shelf Label Market in Europe

Increasing focus on eliminating time-consuming, complex manual processes to update paper tags coupled with mounting adoption of paperless strategies for the information displayed in-store is the key factor contributing to the growth of the electronic shelf label market in the Europe region.

Additionally, the emergence of online retail channels has improved the consumers’ ability to easily compare the price of products available in retail outlets with online channels. Due cost advantages, customer inclination toward the e-commerce platform is increasing year-on-year.

As a result, the brick-and-mortar retail segment is increasingly focusing on framing pricing strategies based on advanced retail technologies such as electronic shelf labels to update the price of in-store products multiple times throughout the day/week based on market trend and customer behavior. These factors are further accelerating the growth of the electronic shelf label market in Europe during the forecast period.

However, the deployment of electronic shelf labels involves various cost factors, such as equipment cost, installation cost, software cost, license cost, and maintenance cost. Concerns related to return on investments (RoI) and complexity in integrating with the existing infrastructure are identified as restraints likely to deter the progression of the electronic shelf label market in Europe during the forecast period.

Market Segmentation – Electronic Shelf Label Market in Europe

The electronic shelf label market in Europe is segmented based on component, product type, end-user type, and country. Based on the component, the electronic shelf label market in Europe is segmented into hardware and services. Based on product type, the electronic shelf label market in Europe is segmented into LCD electronic shelf label (ESL) and E-Paper electronic shelf label (ESL). Based on end-user type, the electronic shelf label market in Europe is segmented into hypermarket & supermarket, departmental stores/convenience stores, and others. In terms of country analysis, the electronic shelf label market in Europe is segmented into France, Norway, Germany, Italy, Belgium, and Others.

Electronic Shelf Label Market E-paper

Country-level Outlook – Electronic Shelf Label Market in Europe

The electronic shelf label market in Europe is segmented in France, Norway, Germany, Italy, Belgium, and other European countries. Among these, France dominates the overall electronic shelf label market in the Europe region and is anticipated to maintain its market dominance throughout the forecast period. This is mainly due to the growing focus on reducing labor costs, and most retail chains in the country are focusing on implementing price automation in their retail outlets.

Benefits and Vendors – Electronic Shelf Label Market in Europe

The study on the electronic shelf label market in Europe contains an in-depth analysis of vendors, which includes financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. Few of the key players profiled in this study include SES-imagotag, Pricer AB, Displaydata limited, Opticon Inc., Delfi Technologies A/S, Diebold Nixdorf, S&K Solutions GmbH & Co. KG, Hanshow Technology Co., Ltd., TroniTAG GmbH, and EWQ.

The study offers a comprehensive analysis of the “electronic shelf label market in Europe”. Bringing out the complete key insights of the industry, the report aims to provide an insight into the latest trends, current market scenario, and technologies related to the market. In addition, it helps the venture capitalists to understand the revenue opportunities across different segments to take better decisions.

  1. Executive Summary
  2. Industry Outlook 
    1. Industry Overview  
      1. Industry Trend 
  3. Market Snapshot
    1. Overview  
    2. PEST Analysis 
    3. Porter’s Five Force Analysis 
    4. Related Markets 
  4. Market Characteristics
    1. Market Distribution Structure 
    2. Market Trends 
    3. Market Segmentation 
    4. Market Dynamics 
      1. Drivers 
      2. Restraints 
      3. Opportunities 
      4. DRO – Impact Analysis 
  5. Electronic Shelf Label (ESL) Market in Europe, By Product Type 
    1. Overview  
    2. LCD ESL 
    3. E-Paper ESL 
  6. Electronic Shelf Label (ESL) Market in Europe, By Component
    1. Overview  
    2. Hardware 
    3. Services 
  7. Electronic Shelf Label (ESL) Market in Europe, By End-user Type 
    1. Overview  
    2. Hypermarket & Supermarket
    3. Departmental Stores 
    4. Others 
  8. Electronic Shelf Label (ESL) Market in Europe, By Country
    1. Overview  
    2. France 
    3. Norway 
    4. Germany 
    5. Italy
    6. Belgium
      1. 8.5                                                                                                                                                                        Others 
  9. Competitive Landscape 
    1. Product/Offerings Portfolio Analysis 
  10. Vendor Profiles
    1. SES-imagotag 
    2. Pricer AB 
    3. Displaydata Limited 
    4. Opticon Inc.
    5. Delfi Technologies A/S 
    6. SoulM  
  11. Companies to Watch for
    1. Diebold Nixdorf
    2. S&K Solutions GmbH & Co. KG 
    3. Hanshow Technology Co., Ltd.
    4. TroniTAG GmbH
    5. EWQ 
  12. Annexure 
    1. Report Scope 
    2. Research Methodology 
      1. Data Collation & In-house Estimation 
      2. Market Triangulation 
      3. Forecasting 
    3. Study Declarations 
    4. Report Assumptions 
    5. Abbreviations

Research Framework

Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting
Methodology

Market related information is congregated from both primary and secondary sources.

Primary sources

Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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