Asia Pacific Advanced Farming By technologies (VRT, Remote Sensing, HPPS, IEC, Automated Steering Systems), Applications (Fleet Management, Horticulture, Aqua Farming, Forest Farming and Livestock Farming), Services (Integration Services, Maintenance Services, Training & Consulting Services), Deployment Model (Cloud & Local) and Countries: Drivers, Opportunities, Trends and Forecasts, 2016-2022

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Advanced farming is a term coined for IT enabled farm management system to manage and identify the variability in the field for optimum profitability and land sustainability. Advanced farming technologies namely high precision positioning system and variable rate technology help farmers to take intelligent decisions on enhancing crop yield and ensuring a better harvest. These technologies are also useful in tracking animal health.

The enhanced demand for high quality and diversified food products in domestic and international markets, central government initiatives towards agriculture will continue to drive the market in this region. Advanced farming addresses the changing needs of the farmers. Government support in agriculture is creating awareness among farmers about the latest farming technologies. Once they are convinced about the benefits they are interested in investing in the technology. The initial high outlay required makes farmers in the underdeveloped economies resistant to investing in this technology.

Increasing concern about climate change, food scarcity and the need to adopt environment friendly farming practices will drive the market in the coming days.

Market Analysis

Asia Pacific Advanced Farming Market to grow at a CAGR of 13.6% to reach $5.83 billion by 2022. High Precision Positioning Systems (HPPS), the leading segment in the market is expected to grow at a CAGR of 13.7% and reach $724.8 million by 2022. The major share of the revenue comes from HPPS and accounted for 28.85%, followed by variable rate technology (VRT) which had accounted for 20.44% in 2016. The VRT market is predicted to reach $516.2 million by 2022 from $238.2 million in 2016, growing at a CAGR of 13.8%.

Segmentation by Countries

The market has been segmented and studied with respect to the following key countries- ANZ, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam and Others. The countries are analyzed as per technologies, applications, deployment models, and services.

China hold the major share in APAC market followed by ANZ. ANZ is exhibiting good prospects for advanced farming because several agribusinesses and private firms are interested in improving the export market and would not hesitate in making investments. ANZ is expected to exhibit the highest growth rate in the next 5 years.

They are also exploring the possibility of applying this technology in organic farming and in exploiting the large unused land in Australia.

Key Vendors

The key vendors in the market are Deere & Company, Trimble Navigation Ltd., Raven Industries Inc., AGCO Corp., and AgJunction Inc.

Competitive Analysis

Current and predicted business strategies for the leading companies of the market. Total 16 companies have been covered in the report.

The report includes a detailed competitive benchmarking of the leading industry players based on some key metrics such as business overview, business units, geographical presence, offerings, business focus, business strategy etc.


The report will be useful for the key stakeholders of the Asia Pacific advanced farming market such as OEMs, technology providers, platform providers, universities, bloggers, farming institutions, and associations in the following ways: 

  • Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)
  • Drivers and growth opportunities in different countries present in Asia Pacific

The report also gives information related to the latest industry and market trends, evolution of advanced farming and competitive landscape. It also provides the details of the ongoing and upcoming advanced farming projects in Asia Pacific.

1      Industry Outlook

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis

2     Report Outline

2.1        Report Scope

2.2        Market Definition

2.3        Report Summary

2.4        Research Methodology

2.5        Report Assumptions

3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Advanced Farming by Types

3.4        Related Markets

3.4.1     Connected Agriculture

3.4.2     Smart Animal Husbandry

4     Market Outlook

4.1        Overview

4.2        Evolution of Advanced Farming

4.3        Architecture of Advanced Farming

4.4        Market Segmentation

4.5        Porter 5 (Five) Forces

5     Market Characteristics

5.1        Market Trends

5.1.1     Shrimp Aquaculture

5.1.2     Cloud Technology in Farming

5.1.3     M2M and IoT in Agriculture

5.2        Architecture of M2M in Agriculture

5.3        Value Chain

5.4        Market Dynamics

5.4.1     Drivers    Demand for increase in production yield    Requirement of certainty due to unpredictable climate changes    Changing consumption patterns in developing countries    Support from FAO in training farmers on advanced farming

5.4.2     Restraints    High initial investment costs    Lack of knowledge on advanced farming technologies    Lack of affordable and reliable internet access in rural areas

5.4.3     Opportunities    Urban farming in densely populated metro cities    Drones and robots for disaster management and applications of fertilizers and seeds    Connected farms in countries with active government support    Aquaculture in countries dependent on wild fisheries

5.5        DRO – Impact Analysis

5.6        Key Stakeholders

5.6.1     Key Stakeholders

6     Technologies: Market Size and Analysis

6.1        Overview

6.2        Variable-Rate Technology (VRT)

6.2.1     Overview

6.2.2     Market Size and Analysis

6.3        High Precision Positioning Systems

6.3.1     Overview

6.3.2     Market Size and Analysis

6.4        Automated Steering Systems

6.4.1     Overview

6.4.2     Market Size and Analysis

6.5        Remote Sensing

6.5.1     Overview

6.5.2     Market Size and Analysis

6.6        Integrated Electronic Communication

6.6.1     Overview

6.6.2     Market Size and Analysis

7     Applications: Market Size and Analysis

7.1        Overview

7.2        Fleet Management

7.2.1     Overview

7.2.2     Market Size and Analysis

7.3        Livestock Farming

7.3.1     Overview

7.3.2     Market Size and Analysis

7.4        Forest Farming

7.4.1     Overview

7.4.2     Market Size and Analysis

7.5        Aqua Farming

7.5.1     Overview

7.5.2     Market Size and Analysis

7.6        Horticulture

7.6.1     Overview

7.6.2     Market Size and Analysis

8     Deployment Model: Market Size and Analysis

8.1        Overview

8.2        Cloud

8.2.1     Overview

8.2.2     Market Size and Analysis

8.3        Local

8.3.1     Overview

8.3.2     Market Size and Analysis

9     Services: Market size and Analysis

9.1        Overview

9.2        Integration Services

9.2.1     Overview

9.2.2     Market Size and Analysis

9.3        Maintenance Services

9.3.1     Overview

9.3.2     Market Size and Analysis

9.4        Training & Consulting Services

9.4.1     Overview

9.4.2     Market Size and Analysis

10   Countries: Market size and Analysis

10.1     Overview

10.2     ANZ (Australia and New Zealand)

10.2.1  Overview

10.2.2  Market Size and Analysis  Current farming scenario  Government initiatives  Adoption of technology

10.3     China

10.3.1  Market Size and Analysis  Current farming scenario  Government initiatives  Adoption of technology

10.4     India

10.4.1  Overview

10.4.2  Market Size and Analysis  Current farming scenario  Government initiatives  Technology adoption

10.5     Indonesia

10.5.1  Market Size and Analysis  Current farming scenario  Government initiatives  Adoption of technology

10.6     Japan

10.6.1  Overview

10.6.2  Market Size and Analysis  Current farming scenario  Government initiatives  Technology adoption

10.7     Malaysia

10.7.1  Overview

10.7.2  Market Size and Analysis  Current farming scenario  Government initiatives  Technology adoption

10.8     Philippines

10.8.1  Overview

10.8.2  Market Size and Analysis  Current farming scenario  Government initiatives  Technology adoption

10.9     Thailand

10.9.1  Overview

10.9.2  Market Size and Analysis  Current farming scenario  Government initiatives  Adoption of technology

10.10  Vietnam

10.10.1 Overview

10.10.2 Market Size and Analysis  Current farming scenario   Government initiatives   Technology adoption

10.11  Others

10.11.1 Overview

11   Competitive Landscape

11.1     Vendor Assessment

11.1.1  Trimble Navigation

11.1.2  AGCO Corp.

11.1.3  Deere & Company

11.1.4  Raven Industries

11.1.5  AgJunction

11.2     Other Predominant Players

11.3     Asia Pacific Advanced Farming: Ongoing/Upcoming Projects

11.3.1  Project: Smart Farming in Australia

11.3.2  Project: IoT based farming in Malaysia

11.3.3  Project: Living Laboratory in Thailand

11.3.4  Project: Smart Farming in Vietnam

12   Vendor Profiles

12.1     Trimble Navigation Ltd.

12.1.1  Overview

12.1.2  Business Units

12.1.3  Geographical Revenue

12.1.4  Business Focus

12.1.5  SWOT Analysis

12.1.6  Business Strategy

12.2     AGCO Corp.

12.2.1  Overview

12.2.2  Business Units

12.2.3  Geographical Revenue

12.2.4  Business Focus

12.2.5  SWOT Analysis

12.2.6  Business Strategy

12.3     Deere & Company

12.3.1  Overview

12.3.2  Business Units

12.3.3  Geographical Revenue

12.3.4  Business Focus

12.3.5  SWOT Analysis

12.3.6  Business Strategy

12.4     Raven Industries Inc.

12.4.1  Overview

12.4.2  Business Units

12.4.3  Geographical Presence

12.4.4  Business Focus

12.4.5  SWOT Analysis

12.4.6  Business Strategy

12.5     AgJunction Inc.

12.5.1  Overview

12.5.2  Business Units

12.5.3  Geographical Revenue

12.5.4  Business Focus

12.5.5  SWOT Analysis

12.5.6  Business Strategy

13   Global Generalist

13.1     IBM Corp.

13.1.1  Overview

13.1.2  Offerings

13.1.3  IBM in Advanced Farming

13.2     Microsoft Corp.

13.2.1  Overview

13.2.2  Offerings

13.2.3  Microsoft in Advanced Farming

13.3     Yara

13.3.1  Overview

13.3.2  Offerings

13.3.3  Yara in Advanced Farming

13.4     Valmont Industries Inc.

13.4.1  Overview

13.4.2  Offerings

13.4.3  Valmont in Advanced Farming

14   Companies to watch for

14.1     eFishery

14.1.1  Overview

14.1.2  eFishery in Advanced farming market

14.2     AgDNA

14.2.1  Overview

14.2.2  AgDNA Market

14.2.3  AgDNA in Advanced Farming Market

14.3     8villages

14.3.1  Overview

14.3.2  8villages Market

14.3.3  8villages in Advanced Farming Market

14.4     Smart Fertilizer Management

14.4.1  Overview

14.4.2  Smart Fertilizer Management Market

14.4.3  Smart Fertilizer in Advanced Farming Market

14.5     FTI Pty Ltd.

14.5.1  Overview

14.5.2  Fairport Farm Software Market

14.5.3  Fairport in Advanced Farming Market




Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

infoholic Research Methodology

Market related information is congregated from both primary and secondary sources.

Primary sources involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.