Asia Pacific A2P SMS Market By Services (Transactional [CRM, Interactive], Promotional [Promotional Campaigns, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Countries (Developing Countries [India, China, Indonesia, Philippines, Vietnam, Malaysia, Thailand], Developed Countries [Japan, ANZ, Singapore, South Korea]) – Drivers, Opportunities, Trends, and Forecasts to 2022
- July, 2016
- Domain: ICT - Telecommunications
Pages:
159
Tables:
88
Charts:
98
Regions/Countries:
1/12
Companies:
12
Enquiry Hours:
10
- Get Free 10% Customization in this Report
A2P SMS Market Overview
A2P (Application to Person) is an emerging messaging type in the world of telecommunications. A2P is also popularly known as business or enterprise SMS. A2P SMS provides updates related to transactions, authorized info (secure info), notifications, reminders, alerts, promotions, enquiry, search, offers etc. without any monetary deductions.
Messaging platforms are extensively being considered as the primary channels to reach billions of customers anywhere, anytime via mobile technology in a short duration of time. A2P SMS is a new and rapidly growing SMS type in the mobile messaging market.
It is a cost-effective communication tool for end-users to increase their customer base, reach out to billions of customers, reduce operational costs, lower implementation costs, and improve brand visibility.
Increasing customer demands, changing customer lifestyle, growing business models, and mobile first strategy have encouraged brands to increase their spending on mobile applications. The mobile value chain players are aggressively innovating new products/services to satisfy customer demands.
A2P SMS Market Analysis
According to Infoholic Research, the “Asia Pacific A2P SMS” market is expected to grow at a CAGR of 6.34% during the forecast period upto 2022.
The Asia Pacific A2P SMS market is analyzed based on three segments, namely service, verticals and countries. In the next 5 years, A2P SMS platform will be extensively used by end users to enhance their reach and earn better revenue.
There is a huge demand for A2P messaging services in the services segment covering transactional and promotional services. The transactional service is expected to contribute the major market share for Asia Pacific A2P SMS market. Currently, the A2P SMS market is growing rapidly as SMEs & larger enterprises are aggressively adopting this technology to reach their target customers in an effective manner.
A2P SMS Market by Countries
The developed countries of Japan, ANZ, South Korea, Singapore and others and developing countries such as China, India, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others have been analyzed in the report.
The developing countries hold the major market share compared to developed countries due to strong growth in the mobile market and internet subscriber base. Further, increasing demand for mobile application in enterprises and consumer landscape, increased spending on mobile applications, government initiatives and rapid proliferation of mobile phones are few of the factors expected to drive the A2P SMS market growth in the upcoming years.
A2P SMS Market by Verticals
The report helps the key stakeholders to understand the current and future market outlook to focus/expand/invest in A2P messaging market across various application verticals – BFSI, retail, healthcare, transport, education, government, IT & telecom, media & entertainment, utilities & logistics. The demand for A2P messaging platform by each key vertical has is analyzed by considering key metrics such as opportunities, trends, revenue, investments etc.
Key Vendors
The key players covered in the Asia Pacific A2P SMS market report are Vodafone Group Plc., Bharti Airtel Limited, SK Telecom Co. Ltd., China Unicom Ltd., Singapore Telecommunications Limited, Tanla Solutions Limited, SAP SE, Orange Business Services and TATA Communications Limited.
A2P SMS Market Competitive Analysis
Current and predicted business strategies for the leading companies of the market is covered. The report provides details to key stakeholder and helps them to expand/invest in Asia Pacific countries by making them aware of the business opportunities, drivers, market trends, investment in various countries relevant to the A2P SMS market.
The report includes a detailed competitive benchmarking of the leading industry players based on metrics such as company profile, financial health, business objectives, business strategy and SWOT analysis.
A2P SMS Market Benefits
The report provides complete insights of the current and future market scenarios about the A2P SMS market. The report discusses business opportunities for the various key players involved in the A2P SMS market.
The Asia Pacific A2P SMS market report provides elaborate details about the major industry and market trends, drivers, restraints, key emerging trends/technologies, opportunities and demand of various A2P SMS services.
The report can also be tailored according to the user’s requirement. The customization of the report is available based on countries, vendor profiles, managed services types and verticals.
Video:
https://www.youtube.com/watch?v=exL0BJSBJBg&t=135s
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Asia Pacific A2P SMS Market Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Asia Pacific A2P SMS Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)
4 Asia Pacific A2P SMS Market Outlook
4.1 Overview
4.2 Market Definition – Infoholic Research
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Overview and Evolution – SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.2 Ecosystem
5.3 Value Chain Analysis
5.4 Market Dynamics
5.5 Key Stakeholders
5.5.1 Drivers
5.5.1.1 Increase in the mobile subscriber base
5.5.1.2 Rising demand for A2P SMS platform in the enterprise sector
5.5.1.3 No need of the internet
5.5.2 Restraints
5.5.2.1 Government regulatory
5.5.2.2 Lack of infrastructure
5.5.3 Opportunities
5.5.3.1 A2P SMS platform is the enterprise business strategy
5.5.3.2 Rising adoption of smart technologies
5.5.3.3 Business opportunities in South-east Asian countries
5.5.4 DRO – Impact Analysis
6 Services: Market Size and Analysis
6.1 Overview
6.2 Transactional Service
6.2.1 CRM
6.2.2 Interactive Service
6.2.2.1 Unstructured Supplementary Service Data (USSD)
6.2.3 One Time Password (OTP) Interactive Services
6.2.3.1 Two Factor Authentication (2FA)
6.3 Promotional Service
6.3.1 Promotional Campaigns
6.3.2 Pushed Content Services
6.3.3 Inquiry and Search Services
7 Verticals: Market Size and Analysis
7.1 Overview
7.2 BFSI
7.2.1 Overview
7.2.2 Drivers, Challenges, Emerging Trends, Key Opportunities in BFSI
7.2.3 Investment and Market Trend in BFSI
7.3 Retail
7.3.1 Overview
7.3.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Retail
7.3.3 Investment and Market Trend in Retail
7.4 IT & Telecom
7.4.1 Overview
7.4.2 Drivers, Challenges, Emerging Trends, Key Opportunities in IT & Telecom
7.4.3 Investment and Market Trend in IT & Telecom
7.5 Transport
7.5.1 Overview
7.5.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Transport
7.5.3 Investment and Market Trend in Transport
7.6 Media & Entertainment
7.6.1 Overview
7.6.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Media & Entertainment
7.6.3 Investment and Market Trend in Media & Entertainment
7.7 Healthcare
7.7.1 Overview
7.7.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Healthcare
7.7.3 Investment and Market Trend in Healthcare
7.8 Government
7.8.1 Overview
7.8.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Government
7.8.3 Investment and Market Trend in Government
7.9 Utilities & Logistics
7.9.1 Overview
7.9.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Utilities & Logistics
7.9.3 Investment and Market Trend in Utilities & Logistics
7.10 Education
7.10.1 Overview
7.10.2 Drivers, Challenges, Emerging Trends, Key Opportunities in Education
7.10.3 Investment and Market Trend in Education
8 Countries: Market Size and Analysis
8.1 Overview
8.2 Developed Countries/Advanced Countries
8.2.1 Overview
8.2.2 Japan
8.2.2.1 Key Facts
8.2.2.2 Market Trends
8.2.3 Australia & New Zealand (ANZ)
8.2.3.1 Key Facts
8.2.3.2 Market Trends
8.2.4 South Korea
8.2.4.1 Mobile Market Snapshot
8.2.4.2 Key Facts
8.2.4.3 Market Trends
8.2.5 Singapore
8.2.5.3 Mobile Market Snapshot
8.2.5.4 Key Facts
8.2.5.5 Market Trends
8.3 Developing Countries
8.3.1 Overview
8.3.2 China
8.3.2.1 Key Facts
8.3.2.2 PEST Analysis
8.3.2.3 Market Trends
8.3.2.4 Key Opportunities
8.3.3 India
8.3.3.1 Key Facts
8.3.3.2 PEST Analysis
8.3.3.3 Market Trends
8.3.3.4 Key Opportunities
8.3.4 Thailand
8.3.4.1 Key Facts
8.3.4.2 Market Trends
8.3.5 Malaysia
8.3.5.1 Mobile Market Snapshot
8.3.5.2 Key Facts
8.3.5.3 Market Trends
8.3.6 Indonesia
8.3.6.1 Key Facts
8.3.6.2 Market Trends
8.3.7 Philippines
8.3.7.1 Mobile Market Snapshot
8.3.7.2 Key Facts
8.3.7.3 Market Trends
8.3.8 Vietnam
8.3.8.1 Key Facts
8.3.8.2 PEST Analysis
8.3.8.3 Market Trends
9 Vendor Profiles
9.1 Vodafone Group Plc
9.1.1 Overview
9.1.2 Business Units
9.1.3 Geographic Revenue
9.1.4 Business Focus
9.1.5 SWOT Analysis
9.1.6 Business Strategies
9.2 Bharti Airtel Limited
9.2.1 Overview
9.2.2 Business Units
9.2.3 Geographic Revenue
9.2.4 Business Focus
9.2.5 SWOT Analysis
9.2.6 Business Strategies
9.3 SK Telecom Co Ltd.
9.3.1 Overview
9.3.2 Business Units
9.3.3 Geographic Revenue
9.3.4 Business Focus
9.3.5 SWOT Analysis
9.3.6 Business Strategies
9.4 China Unicom Ltd.
9.4.1 Overview
9.4.2 Business Units
9.4.3 Geographic Revenue
9.4.4 Business Focus
9.4.5 SWOT Analysis
9.4.6 Business Strategies
9.5 Singapore Telecommunications Limited
9.5.1 Overview
9.5.2 Business Units
9.5.3 Geographic Revenue
9.5.4 Business Focus
9.5.5 SWOT Analysis
9.5.6 Business Strategies
9.6 mGage
9.6.1 Overview
9.6.2 Business Units
9.6.3 Geographic Revenue
9.6.4 Business Focus
9.6.5 SWOT Analysis
9.6.6 Business Strategies
9.7 Syniverse Technologies, LLC
9.7.1 Overview
9.7.2 Business Units
9.7.3 Geographic Revenue
9.7.4 Business Focus
9.7.5 SWOT Analysis
9.7.6 Business Strategies
9.8 Tanla Solutions Limited
9.8.1 Overview
9.8.2 Business Units
9.8.3 Geographic Revenue
9.8.4 Business Focus
9.8.5 SWOT Analysis
9.8.6 Business Strategies
10 Global Generalist
10.1 SAP SE
10.1.1 Overview
10.1.2 Offerings
10.1.3 SAP in A2P SMS Offerings
10.2 Orange Business Services
10.2.1 Overview
10.2.2 Offerings
10.2.3 Orange in A2P SMS Offerings
10.3 TATA Communications Limited
10.3.1 Overview
10.3.2 Offerings
10.3.3 Tata Communication in A2P SMS Offerings
11 Company to watch for
11.1 Wavecell
11.1.1 Overview
11.1.2 Wavecell Market
11.1.3 A2P SMS Offerings
11.2 RouteSMS Solutions Limited
11.2.1 Overview
11.2.2 RouteSMS Solutions Market
11.2.3 A2P SMS offerings
11.3 Wegus Infotech Private Ltd
11.3.1 Overview
11.3.2 Wegus Infotech Market
11.3.3 A2P SMS Offerings
12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.2 Market Landscape
12.2.1 Mergers & Acquisitions (M&A)
12.2.2 Joint Venture and Collaborations
13 Expert’s Views
Annexure
Ø Abbreviations
TABLE 1 ASIA PACIFIC A2P SMS MARKET REVENUE BY SERVICES, 2016–2022 ($BILLION) 29
TABLE 2 ASIA PACIFIC A2P SMS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 29
TABLE 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION) 30
TABLE 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%) 30
TABLE 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION) 35
TABLE 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%) 35
TABLE 7 A2P SMS MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 40
TABLE 8 A2P SMS MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 41
TABLE 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICAL 41
TABLE 10 BFSI MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 42
TABLE 11 BFSI MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 42
TABLE 12 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN BFSI 43
TABLE 13 RETAIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 46
TABLE 14 RETAIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 46
TABLE 15 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN RETAIL 48
TABLE 16 IT & TELECOM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 51
TABLE 17 IT & TELECOM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 52
TABLE 18 DRIVERS, CHALLENGES, EMERGING TRENDS IN IT & TELECOM 52
TABLE 19 TRANSPORT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 55
TABLE 20 TRANSPORT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 55
TABLE 21 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN TRANSPORT 56
TABLE 22 MEDIA & ENTERTAINMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 59
TABLE 23 MEDIA & ENTERTAINMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 59
TABLE 24 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT 60
TABLE 25 HEALTHCARE MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 62
TABLE 26 HEALTHCARE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 63
TABLE 27 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN HEALTHCARE 63
TABLE 28 GOVERNMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 66
TABLE 29 GOVERNMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 66
TABLE 30 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN GOVERNMENT 67
TABLE 31 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 69
TABLE 32 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 69
TABLE 33 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN UTILITIES & LOGISTICS 70
TABLE 34 EDUCATION REVENUE BY SERVICES, 2016–2022 ($MILLION) 73
TABLE 35 EDUCATION MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 73
TABLE 36 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN EDUCATION 74
TABLE 37 A2P SMS MARKET REVENUE BY COUNTRIES, 2016–2022 ($MILLION) 75
TABLE 38 A2P SMS MARKET GROWTH BY COUNTRIES, 2016–2022, Y-O-Y (%) 75
TABLE 39 A2P SMS MARKET REVENUE BY DEVELOPED COUNTRIES, 2016–2022 ($BILLION) 76
TABLE 40 A2P SMS MARKET GROWTH BY DEVELOPED COUNTRIES, 2016–2022, Y-O-Y (%) 76
TABLE 41 JAPAN MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 77
TABLE 42 JAPAN MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 77
TABLE 43 JAPAN MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 77
TABLE 44 JAPAN MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 78
TABLE 45 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 79
TABLE 46 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 80
TABLE 47 AUSTRALIA AND NEW ZEALAND MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 80
TABLE 48 AUSTRALIA AND NEW ZEALAND MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 81
TABLE 49 SOUTH KOREA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 83
TABLE 50 SOUTH KOREA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 83
TABLE 51 SOUTH KOREA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 84
TABLE 52 SOUTH KOREA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 84
TABLE 53 SINGAPORE MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 87
TABLE 54 SINGAPORE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 87
TABLE 55 SINGAPORE MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 87
TABLE 56 SINGAPORE MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 88
TABLE 57 A2P SMS MARKET REVENUE BY DEVELOPING COUNTRIES, 2016–2022 ($MILLION) 90
TABLE 58 A2P SMS MARKET GROWTH BY DEVELOPING COUNTRIES, 2016–2022, Y-O-Y (%) 90
TABLE 59 CHINA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 91
TABLE 60 CHINA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 91
TABLE 61 CHINA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 92
TABLE 62 CHINA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 92
TABLE 63 INDIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 96
TABLE 64 INDIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 96
TABLE 65 INDIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 96
TABLE 66 INDIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 97
TABLE 67 THAILAND MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 100
TABLE 68 THAILAND MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 101
TABLE 69 THAILAND MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 101
TABLE 70 THAILAND MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 101
TABLE 71 MALAYSIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 103
TABLE 72 MALAYSIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 103
TABLE 73 MALAYSIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 104
TABLE 74 MALAYSIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 104
TABLE 75 INDONESIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 106
TABLE 76 INDONESIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 107
TABLE 77 INDONESIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 107
TABLE 78 INDONESIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 107
TABLE 79 PHILIPPINES MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 109
TABLE 80 PHILIPPINES MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 109
TABLE 81 PHILIPPINES MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 110
TABLE 82 PHILIPPINES MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 110
TABLE 83 VIETNAM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION) 113
TABLE 84 VIETNAM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%) 113
TABLE 85 VIETNAM MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION) 113
TABLE 86 VIETNAM MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%) 114
TABLE 87 MERGER & ACQUISITION, 2014–2016 154
TABLE 88 JOINT VENTURE AND COLLABORATIONS, 2014–2016 155
Research Framework
Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
- Forecasting
Market related information is congregated from both primary and secondary sources.
Primary sources
Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources
Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.
