Americas A2P SMS Market, By Services (Transactional [CRM, Interactive], Promotional [Promotional Campaigns, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Countries (Brazil, Canada, US, Mexico, Colombia, Argentina and Others) – Drivers, Opportunities, Trends, and Forecasts: 2016–2022

The Americas is the fastest growing economy and quickly adopts the advanced technologies when compared to other economies in the world. The Americas will remain as an attractive market for enterprises due to the increase in the ICT spending, demand for advanced products, solutions, and technology among the consumers, enterprises, and public sector. A2P SMS is set to be an effective messaging channel for enterprises to reach their customer and thereby increase their sales revenue and brand image in the market. The increase in the adoption of mobile technologies in various verticals has led the demand for the A2P SMS services. The A2P SMS stakeholders – content providers, content publishers, mobile app developers, service providers, brands, advertisers, and MNOs – have huge business opportunities in the market.

North America is set to be the topmost region for new mobile technology adoption and most of the players are expanding their business by merger & acquisition activities and innovating new products/services in the market. Further, the telecom players are continuing to invest in mobile technologies in order to capture the revenue in the growing mobile segment. Over the past few years, few of the American countries have seen a decline in the mobile subscriber base, but mobile data traffic has been increasing due to the increasing adoption of advanced and smart technologies.

According to Infoholic Research, the “Americas A2P SMS Market” is estimated to witness a CAGR of 6.2 % during the forecast period 2016–2022. Americas is the leading market for adopting new technologies – smart technologies, mobile applications, and IoT. There is an increase in the mobile internet subscriber base, digital advertising, mobile network infrastructure, and mobile messaging services; these factors are driving the A2P SMS market growth. Americas A2P SMS market is segmented by countries, services, and verticals. The countries covered in the report include the US, Mexico, Brazil, Canada, Colombia, Argentina, and Others. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.

The study covers and analyzes the “Americas A2P SMS” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.


The report “Americas A2P SMS Market – Drivers, Opportunities, Trends, and Forecasts: 2016–2022” provides the current market trends and an in-depth analysis of the impact on the adoption of A2P SMS in various industry verticals. The mobile market is driving the A2P SMS market with an increase in the mobile subscriber base. This report provides the complete key insights of the current and future market scenarios about the A2P SMS market. The report aims to provide business opportunities for various key players involved in A2P SMS market.

The report provides the complete details of various mobile market trends and A2P SMS usage and adoption rate in various industries and across the American countries. The major trends, drivers, restraints, and opportunities in each industry verticals are also covered. This helps stakeholders to understand the current and future market outlook to focus/expand/invest in A2P SMS services across various verticals.

The countries covered in this report are the US, Canada, Brazil, Mexico, Colombia, and Argentina. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.

The report also provides the competitive landscape of the leading players in mobile services in A2P SMS market and that help them to understand about their competitor’s landscape.

The report can also be tailored as per the specific info required by the users. The customization of the report is available on the basis of countries, vendor profiles, enterprise and vertical wise.

1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis
2     Report Outline 

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions
3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

3.3.1     Over-The-Top (OTT) Messaging

3.3.2     Person to Person (P2P)

4     Market Outlook 

4.1        Overview

4.2        Market Definition – Infoholic Research

4.3        Market Trends

4.4        Market Segmentation

4.5        Mobile Devices Wireless Technology Evolution

4.6        Porter 5 (Five) Forces
5     Market Characteristics

5.1        Overview and Evolution – SMS and Types

5.1.1     Person to Person (P2P)

5.1.2     Application to Person (A2P)

5.1.3     Person to Application (P2A)

5.2        Ecosystem

5.3        Value Chain Analysis

5.4        Key Stakeholders

5.5        Market Dynamics

5.5.1     Drivers    Huge demand for smartphones    Increase in adoption of A2P SMS services in customer-centric verticals    Cost effective communication channel    No need of internet

5.5.2     Restraints    Government regulatory    Data breaches

5.5.3     Opportunities    A2P SMS platform is the enterprise business strategy    Rising adoption of smart technologies    Business opportunities in customized mobile applications

5.5.4     DRO – Impact Analysis
6     Services: Market Size and Analysis

6.1        Overview

6.2        Transactional Service

6.2.1     CRM

6.2.2     Interactive Service    Unstructured supplementary service data (USSD)

6.2.3     One Time Password (OTP) interactive services    Two Factor Authentication (2FA)

6.3        Promotional Service

6.3.1     Promotional Campaigns Services

6.3.2     Pushed Content Services

6.3.3     Inquiry and Search Services
7     Verticals: Market Size and Analysis

7.1        Overview

7.2        BFSI

7.2.1     Drivers

7.2.2     Challenges

7.2.3     Key Opportunities

7.2.4     Market Trends

7.3        Retail

7.3.1     Drivers

7.3.2     Challenges

7.3.3     Key Opportunities

7.3.4     Market Trends

7.4        IT & Telecom

7.4.1     Drivers

7.4.2     Challenges

7.4.3     Key Opportunities

7.4.4     Market Trends

7.5        Transport

7.5.1     Drivers

7.5.2     Challenges

7.5.3     Key Opportunities

7.5.4     Market Trends

7.6        Media & Entertainment

7.6.1     Market Trends

7.7        Healthcare

7.7.1     Drivers

7.7.2     Challenges

7.7.3     Key Opportunities

7.7.4     Market Trends

7.8        Education

7.8.1     Market Trends

7.9        Government

7.9.1     Market Trends

7.10     Utilities & Logistics

7.10.1  Market Trends
8     Countries: Market Size and Analysis

8.1        Overview

8.2        US

8.2.1     Key Facts

8.2.2     Market Trends

8.3        Canada

8.3.1     Key Facts

8.3.2     Market Trends

8.4        Mexico

8.4.1     Key Facts

8.4.2     Market Trends

8.5        Brazil

8.5.1     Key Facts

8.5.2     Market Trends

8.6        Colombia

8.6.1     Market Trends

8.7        Argentina

8.7.1     Market Trends
9     Vendor Profiles

9.1        AT&T Inc.

9.1.1     Overview

9.1.2     Business Units

9.1.3     Geographic Revenue

9.1.4     Business Focus

9.1.5     SWOT Analysis

9.1.6     Business Strategies

9.2        OpenMarket Inc.

9.2.1     Overview

9.2.2     Business Units

9.2.3     Geographic Revenue

9.2.4     Business Focus

9.2.5     SWOT Analysis

9.2.6     Business Strategy

9.3        Verizon Communications Inc.

9.3.1     Overview

9.3.2     Business Units

9.3.3     Geographic Revenue

9.3.4     Business Focus

9.3.5     Swot Analysis

9.3.6     Business Strategies

9.4        Nexmo Inc.

9.4.1     Overview

9.4.2     Business Units

9.4.3     Geographic Revenue

9.4.4     Business Focus

9.4.5     SWOT Analysis

9.4.6     Business Strategies

9.5        CLX Networks AB

9.5.1     Overview

9.5.2     Business Units

9.5.3     Geographic Revenue

9.5.4     Business Focus

9.5.5     SWOT Analysis

9.5.6     Business Strategies

9.6        Vodafone Group Plc

9.6.1     Overview

9.6.2     Business Units

9.6.3     Geographic Revenue

9.6.4     Business Focus

9.6.5     SWOT Analysis

9.6.6     Business Strategies

9.7        Other Predominant Players
10   Global Generalist

10.1     SAP SE

10.1.1  Overview

10.1.2  Offerings

10.1.3  SAP in A2P SMS Offerings

10.2     Orange Business Services

10.2.1  Overview

10.2.2  Offerings

10.2.3  Orange in A2P SMS Offerings

10.3     Gemalto NV

10.3.1  Overview

10.3.2  Offerings

10.3.3  Gemalto NV in A2P SMS Offerings
11   Companies to Watch for

11.1     txtNation Limited

11.1.1  Overview

11.1.2  txtNation Ltd. Market

11.1.3  A2P SMS Offerings

11.2     Twilio

11.2.1  Overview

11.2.2  Twilio Market

11.2.3  A2P SMS offerings

11.3     Voxox Inc.

11.3.1  Overview

11.3.2  Voxox Infotech Market

11.3.3  A2P SMS Offerings

11.4     Tyntec

11.4.1  Overview

11.4.2  Tyntec Market

11.4.3  A2P SMS offerings
12   Competitive Landscape 

12.1     Competitor Comparison Analysis

12.2     Market Landscape

12.2.1  Mergers & Acquisitions (M&A)

12.2.2  Joint Venture and Collaborations




Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Secondary & Primary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting


Market related information is congregated from both secondary and primary sources. Secondary sources include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

Primary sources involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

For more details on Research Methodology kindly click here to Engage with our Analyst.









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