
A2P SMS Market By Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions – Global Market Forecasts to 2022
- January, 2018
- Domain: ICT - Telecommunications






- Get Free 10% Customization in this Report
This market research report includes a detailed segmentation of the A2P SMS market by verticals (BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Education, Government, Utilities & Logistics), regions (North America, APAC, Western Europe, Central Eastern Europe and Latin America).The market research report identifies vendors are CLX Networks, Dialogue Communications, mBlox, Nexmo, and Tanla Solution as the major players operating in the A2P SMS market.
A2P SMS Market Overview
The rapid evolution of mobile technology globally, has impacted consumers and enterprises in a mammoth way. The enormous growth in global population has a direct impact on the mobile subscriber base. Unique mobile subscriber base is predicted to reach 4.6 billion by the end of 2020. Emerging and underdeveloped countries comprise a major share of the global mobile subscriber base.
One of the most popular segments within the Mobile Messaging Services Market is the Application to Person (A2P) SMS market. The Application to Person (A2P) SMS market is growing at an impressive rate. SMEs and larger enterprises are aggressively using this technology to effectively reach their target customers.
A2P SMS Market Revenue
A2P SMS Market Competitive Analysis & key vendors
Infoholic Analyst opines that the Global A2P SMS market will grow at a CAGR of 5.7% during the forecast period. The rising world population and mobile subscriber base are the major drivers.
The relatively untapped market of the developing and the underdeveloped countries offer immense business opportunity. The market offers promise to the major telecom players who are already making significant investments to improve their network infrastructure. They hope to reap the benefits of a rising mobile subscriber base and government initiatives and support in this direction.
A2P SMS Traffic Analysis
The study offers strategic intelligence to the key players in improving their current business approach. The report includes a detailed profiling of the key vendors, competitive landscaping and SWOT analysis. The report contains an in-depth analysis of vendors profile, which includes financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape.
Few of the A2P SMS Market key players profiled in this study include
- CLX Networks
- Dialogue Communications
- mBlox
- Nexmo
- Tanla Solution
Regional Analysis
Geographic segmentation of the A2P SMS Market by five regions
- North America
- APAC
- Western Europe
- Central Eastern Europe
- Latin America
Segmentation based on Countries
Country wise analysis includes US, UK, Canada, China, India, Africa, GCC, Japan, South Korea, Germany, France, Russia, Turkey, Brazil, and Mexico.
A2P SMS Market by verticals
- BFSI
- Retail
- IT & Telecom
- Transport
- Media & Entertainment
- Healthcare
- Education
- Government
- Utilities & Logistics
A2P SMS Market Research Benefits
The report offers a comprehensive analysis of the latest industry trends, market scenario, technologies related to A2P SMS market, vendor initiatives, government initiatives etc.
The report is of special relevance to the key stakeholders- OEMs, mobile operators, content publishers, content aggregators, gateway providers, investors, brand & advertising, and mobile application providers.
Mobile Operators
- Market Scenario analysis to help operators devise competitive strategies
- Detailed analysis about mobile phone adoption rate in different regions
- Growth rate of the mobile phones (smartphones and feature phones)
- Mobile subscriber’s base growth rate with mobile users in each country
- Smartphones and tablet shipments rate in the coming six years
- Global mobile messaging revenue in the coming six years
Content Aggregator, Gateway Publishers, and Mobile Application Providers
- Business opportunities for content providers in content-based applications, new technology growth and adoption rate in each country
- Demand rate of mobile application from the business and emerging application in each vertical
- Drivers for the mobile application growth
OEMs & Network Vendors
- Network vendors can gain market insights in terms of trends, new technologies, adoption rate of smartphone across the globe
- OEM vendors will gain complete insights about the market in terms of population ratio, demand rate of smartphone, usage of smartphone and tablets.
Service Providers
- Latest trends for the A2P Services
- Current and future adoption rate of A2P SMS service
- Transaction service and promotional service outlook
- Future growth of CRM, interactive, pushed content service, OTP, 2FA service
- Leading and emerging technologies future growth opportunity
Investors
Exhaustive analysis of A2P SMS adoption and growth rate in each vertical, country, and specific service demand from consumers. The insight will help in developing strategies to enhance business.
Customization is available on request. Country specific insights, a more detailed vendor profiling, deeper segmentation by verticals are few of the customization offered.
- Industry Outlook
- Industry Overview
- Industry Trends
- Pest Analysis
- Report Outline
- Report Scope
- Report Summary
- Research Methodology
- Report Assumptions
- Market Snapshot
- Total Addressable Market (TAM)
- Segmented Addressable Market (SAM)
- Related Market
- Market Overview
- Market Segmentation
- A2P SMS Market Trends and Impact
- Ecosystem
- Value Chain Analysis
- Key Stakeholders
- Market Characteristics
- Overview & Evolution - SMS and Types
- P2P (Person to Person)
- A2P (Application to Person)
- P2A (Person to Application)
- Global Mobile Market Outlook
- Global Mobile Subscriber Base
- Global Smartphone Shipments
- Global Tablet Shipments
- Smartphone vs Feature phone
- Mobile Device Network Technology Evolution
- Mobile Messaging Revenue
- Mobile Messaging Revenue Breakups - By Types
- A2P SMS Traffic
- Market Dynamics
- Drivers
- Increasing Mobile Subscriber Base
- Cost Effective Communication Channel
- No Need of Internet
- Restrains/Barriers
- Government Regulatory
- Lack of Infrastructure
- Opportunities
- Leverages of the Smart Technology
- Mobile Platform is the Enterprise Business Strategy
- DRO - Impact Analysis
- Porter's 5 (Five) Forces
- Drivers
- Overview & Evolution - SMS and Types
- Services: Market Size & Analysis
- Overview
- Market Size & Analysis
- Transactional Service
- Market Size & Analysis
- CRM Services (Customer Relationship Management)
- Interactive Services
- USSD (Unstructured Supplementary Service Data )
- OTP (One Time Password) Interactive Services
- Two Factor Authentication (2FA)
- Promotional Service
- Promotional Campaigns
- Pushed Content Services
- Inquiry and Search Services
- Vendor Profiles
- Nexmo Inc.
- Overview
- Business Units
- Geographic Revenue
- Recent Development
- Business Focus
- SWOT Analysis
- Business Strategies
- Tanla Solutions Ltd.
- Overview
- Business Units
- Geographic Revenue
- Recent Development
- Business Focus
- SWOT Analysis
- Business Strategies
- ClX Netwroks AB.
- Overview
- Business Units
- Geographic Revenue
- Recent Development
- Business Focus
- SWOT Analysis
- Business Strategies
- Dialogue Communications Ltd
- Overview
- Business Units
- Geographic Revenue
- Recent Development
- Business Focus
- SWOT Analysis
- Business Strategies
- mBlox ltd.
- Overview
- Business Units
- Geographic Revenue
- Recent Development
- Business Focus
- SWOT Analysis
- Business Strategies
- Nexmo Inc.
- Overview
- Verticals: Market Size & Analysis
- Overview
- Market Size & Analysis
- BFSI
- Global BFSI Industry Outlook
- Market Size & Analysis
- Retail
- Global Retail Industry Outlook
- Market Size & Analysis
- IT & Telecom
- Global IT & Telecom Industry Outlook
- Market size & Analysis
- Transport
- Global Transport Industry Outlook
- Market size & Analysis
- Media & Entertainment
- Global Media & Entertainment Industry Outlook
- Market Size & Analysis
- Healthcare
- Global Healthcare Industry Outlook
- Market Size & Analysis
- Education
- Market Size & Analysis
- Government
- Market Size & Analysis
- Utilities & Logistics
- Market Size & analysis
- Others
- Market Size & analysis
- Overview
- Regions: Market Size & Analysis
- Overview
- Market Size & Analysis
- North America
- US
- Canad
- Market Size & analysis
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Market Size & Analysis
- Western Europe
- UK
- Germany
- France
- Market Size & Analysis
- Central Eastern Europe (CEE)
- Poland
- Russia
- Turkey
- Market size & Analysis
- Latin America
- Brazil
- Mexico
- Market size & Analysis
- Middle East & Africa
- Africa
- GCC
- Market Size & Analysis
- Competitive Landscape
- Competitor Comparison Analysis
- Vendor Analysis By A2P SMS Service
- Niche Player Analysis By A2P SMS Service
- Competitor Comparison Analysis
- Global Generalists
- TATA Communications Limited
- Overview
- Offerings
- Tata Communication in A2P SMS Offerings
- Orange Business Services
- Overview
- Offerings
- Orange in A2P SMS Offerings
- SAP SE
- Overview
- Offerings
- SAP in A2P SMS Offerings
- Gemalto NV
- Overview
- Offerings
- Gemalto in A2P SMS offerings
- GinSMS Inc.
- Overview
- Offerings
- Ginsms in A2P SMS Offerings
- TATA Communications Limited
- Companies to Watch For
- Tyntec
- Overview
- Tyntec Market
- A2P SMS offerings
- Twilio
- Overview
- Twilio Market
- A2P SMS Offerings
- Anam Technologies
- Overview
- Anam Technologies Market
- A2P SMS Offerings
- Voxox Inc.
- Overview
- Voxox Market
- A2P SMS Offerings
- Routesms Solutions Limited
- Overview
- Routesms Market
- A2P SMS Offerings
- Tyntec
- Experts Views
- What Our Peers Are Estimating
- Overview
Annexure
Acronyms
TABLE 1 A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 2 A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 (Y-O-Y %)
TABLE 3 A2P SMS MARKET REVENUE, BY TRANSACTIONAL SERVICE, 2016-2022 ($BILLION)
TABLE 4 A2P SMS MARKET REVENUE BY TRANSACTIONAL SERVICE, 2016-2022 (Y-O-Y %)
TABLE 5 A2P SMS MARKET REVENUE BY PROMOTIONAL SERVICE, 2016-2022 ($BILLION)
TABLE 6 A2P SMS MARKET REVENUE BY PROMOTIONAL SERVICE, 2016-2022 (Y-O-Y %)
TABLE 7 NEXMO INC.: RECENT DEVELOPMENT
TABLE 8 TANLA SOLUTIONS: RECENT DEVELOPMENT
TABLE 9 CLX NETWROKS: RECENT DEVELOPMENT
TABLE 10 DIALOGUE COMMUNICATIONS: RECENT DEVELOPMENT
TABLE 11 MBLOX: RECENT DEVELOPMENT
TABLE 12 A2P SMS MARKET REVENUE BY VERTICALS, 2016-2022 ($BILLION)
TABLE 13 A2P SMS MARKET REVENUE BY VERTICALS, 2016-2022 (Y-O-Y) %
TABLE 14 A2P SMS ADOPATION FACTORS AND PERFORMANCE BY INDUSTRY VERTICAL
TABLE 15 GLOBAL BFSI INDUSTRY OUTLOOK
TABLE 16 A2P SMS MARKET OPPORTUNITY IN BFSI INDUSTRY
TABLE 17 BFSI A2P SMS MARKET REVENUE BY REGIONS, 2016-2022 ($BILLION)
TABLE 18 BFSI A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 19 RETAIL INDUSTRY OUTLOOK
TABLE 20 A2P SMS MARKET OPPORTUNITY IN RETAIL INDUSTRY
TABLE 21 RETAIL A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($BILLION)
TABLE 22 RETAIL A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 23 IT & TELECOM INDUSTRY OUTLOOK
TABLE 24 A2P SMS MARKET OPPORTUNITY IN IT & TELECOM
TABLE 25 IT & TELECOM A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($BILLION)
TABLE 26 IT & TELECOM A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 27 TRANSPORT INDUSTRY OUTLOOK
TABLE 28 A2P SMS MARKET OPPORTUNITY IN TRANSPORT INDUSTRY
TABLE 29 TRANSPORT A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 30 TRANSPORT A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 31 MEIDA & ENTERTAINMENT INDUSTRY OUTLOOK
TABLE 32 A2P SMS MARKET OPPORTUNITY IN MEDIA & ENTERTAINMENT
TABLE 33 MEDIA & ENTERTAINMENT A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 34 MEDIA & ENTERTAINMENT A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 35 HEALTHCARE INDUSTRY OUTLOOK
TABLE 36 A2P SMS MARKET OPPORTUNITY IN HEALTHCARE INDUSTRY
TABLE 37 HEALTHCARE A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 38 HEALTHCARE A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($MILLION)
TABLE 39 A2P SMS MARKET OPPORTUNITY IN EDUCATION INDUSTRY
TABLE 40 EDUCATION A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 41 EDUCATION A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($MILLION)
TABLE 42 A2P SMS MARKET OPPORTUNITY IN GOVERNMENT INDUSTRY
TABLE 43 GOVERNMENT A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 44 GOVERNMENT A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($MILLION)
TABLE 45 UTILITIES & LOGISTICS A2P SMS MARKET REVENUE BY REGION, 2016-2022 ($MILLION)
TABLE 46 UTILITIES & LOGISTICS A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($MILLION)
TABLE 47 OTHERS A2P SMS MARKET REVENUE, BY REGION, 2016-2022( $MILLION)
TABLE 48 OTHERS A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($MILLION)
TABLE 49 A2P SMS MARKET REVENUE, BY REGION, 2016-2022 ($BILLION)
TABLE 50 A2P SMS MARKET REVENUE BY REGION, 2016-2022 (Y-O-Y) %
TABLE 51 US DRIVER, GOVERNMENT INTATIVES, EMERGING TRENDS
TABLE 52 NORTH AMERICA A2P SMS MARKET REVENUE BY COUNTRIES, 2016-2022 ($BILLION)
TABLE 53 NORTH AMERICA A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 54 KEY FACTS FOR ASIA-PACIFIC MARKET OUTLOOK
TABLE 55 ASIA-PACIFIC A2P SMS MARKET REVENUE, BY COUNTRIES, 2016-2022 ($BILLION)
TABLE 56 WESTERN EUROPE A2P SMS MARKET REVENUE BY COUNTRIES, 2016-2022 ($BILLION)
TABLE 57 WESTREN EUROPE A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 58 CENTRAL EASTERN EUROPE A2P SMS MARKET REVENUE BY COUNTRIES,
2016-2022 ($BILLION) 136
TABLE 59 CENTRAL EASTREN EUROPE A2P SMS MARKET REVENUE, BY SERVICE,
2016-2022 ($BILLION) 137
TABLE 60 LATIN AMERICA A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 61 MEA A2P SMS MARKET REVENUE, BY COUNTRIES, 2016-2022 ($BILLION)
TABLE 62 MEA A2P SMS MARKET REVENUE BY SERVICE, 2016-2022 ($BILLION)
TABLE 63 NICHE PLAYER ANALYSIS BY SERVICE IN A2P SMS MARKET
TABLE 64 SAP: OFFERINGS
TABLE 65 GEMALTO NV: OFFERINGS
Research Framework
Infoholic Research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
- Forecasting

Market related information is congregated from both primary and secondary sources.
Primary sources
Involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources
Include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.