Growing preference for holographic display solutions for brand advertising over other traditional advertising practices. The global holographic display market is expected to witness a CAGR of 34.3% during the forecast period to reach revenue of $5,210.00 million by 2024

Bangalore, India, January 4, 2018: With its recently published study “Holographic Display Market – Global Drivers, Restraints, Opportunities, Trends, and Forecast up to 2024”, Infoholic Research forecasts that the global holographic display market will witness significant growth in the coming years. Growing preference for holographic display solutions for brand advertising over traditional advertising practices, rising interest on incorporating holographic display technologies in medical applications, and increasing preference for holographic display solutions in stage performance and events are expected to foster the demand for holographic display solutions.

The term holographic is being misused quite frequently, primarily for marketing reasons. To edify readers, this report details the market size and opportunity analyses of true holographic display as well as other commercial holographic display.

Holography is a diffraction-based coherent imaging technique in which a three-dimensional (3D) object can be reproduced from a two-dimensional (2D) screen with complex transparency representing phase values and amplitude. Holographic displays are equipped to produce a 3D image without the requirement of scanning and the process of synchronization. Holographic displays work on the principle of recording and reconstructing light waves emitted from the object via light interference and diffraction.

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The global holographic display market, by types, is segmented into true holographic display and other commercial holographic display. In terms of display type, the market is segmented into interactive and non-interactive; among these, non-interactive holographic display is the most preferred display globally. The Americas dominates the holographic display market, followed by Europe with a minimal market share difference. In terms of revenue, the Americas accounted for the highest market share in 2017 and is projected to remain dominant during the forecast period. Majority of the businesses/companies in this region are focusing on upgrading their existing display technologies for marketing and advertising to enhance customer engagement.

The commercial application segment was dominant in 2017 and is expected to remain the same during the forecast period as the number of commercialized solutions and market acceptance of the holographic display technology for marketing & advertising are significantly high compared to other applications.

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“3D holographic display solutions have become a reality in an impressive way, and are catering to various sectors due to consistent spending in R&D. Moreover, the market identification of holographic displays as a new dynamic presentation technology for brand advertising is propelling the growth of the global holographic display market.” – Delsingh Bright, Sr Research Analyst, Infoholic Research.

Key insights:

• Market Analysis by Types
  
  
  
  • True Holographic Display
  
  
  • Other Commercial Holographic Display
  
  
  
  


• Market Analysis by Display Type
  
  
  
  • Interactive
  
  
  • Non-interactive
  
  
  
  


• Market Analysis by Applications
  
  
  
  • Commercial
  
  
  • Medical
  
  
  • Gaming & Entertainment
  
  
  • Education
  
  
  • Automotive
  
  
  • Others
  
  
  
  

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