Infoholic Research LLP, a global market research and consulting company, has published a study titled “Mobile Value Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023”.

According to Infoholic Research, the telecom players are offering advanced value-added services (VAS) to their customers. The significantly growing internet & mobile subscriber base has led the demand for VAS. Further, most of the industry players have considered that mobile is the best channel to reach billions of customers to promote their products and to offer the services.

The MVAS value chain players such as telco carrier, content providers, technology providers are going to capture the revenue in the MVAS market owing to rising footprints of digital technologies in both consumers & business sectors. The Indian MVAS market is expected to grow at a CAGR of 7.2%  during the forecast period 2017–2023.

In India, the telecom players along with the government bodies are investing in improving infrastructure connectivity in rural regions to offer their services owing to rising mobile subscriber base. In the urban region, MVAS players should focus on providing the additional VAS on mobile platforms due to the introduction of digital technologies.

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The consumer VAS is expected to play a vital role due to the availability of multiple services at the fingertip: entertainment, utility, commerce, community service, and others. The mobile channel is an effective and easiest means to reach the customers to offer their services. Thus, the enterprise VAS type is receiving the investments from both SMEs and larger enterprises.

In terms of vertical segment analysis, the mEntertainment segment is expected to lead the MVAS market followed by mCommerce and mBanking. The increasing demand for entertainment services such as videos, music, live TV, sports events, and others is driving the growth of MVAS entertainment segment.

"In India, Rising mobile based business strategy is going to drive the MVAS market in the coming years. The rising investment activities from the MVAS value chain players and increasing adoption rate of connected devices are going boost the MVAS market growth"Bhavya H, Senior Research Analyst at Infoholic Research

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The report provides an in-depth analysis and forecast about the industry covering the following key features: