Press Release

North American Vendors Increasing Global Dominance in Internet TV Market

September, 2019

" The global internet TV market is expected to witness a CAGR of 11% to reach $170 billion by 2025 "

Bangalore, India, September 20, 2019: With its recently published study “Global Internet TV Market – Drivers, Restraints, Opportunities, Trends, and Forecast up to 2025”, Infoholic Research forecasts that the global market for internet TV will continue to grow owing to increasing internet penetration in developing economies mainly due to the rising number of middle-class population with higher disposable income and decrease in internet cost. In some of these economies, the cost of internet is lesser compared to developed countries. This is mainly due to growing number of telecom companies competing to get a considerable share of the internet market.

Content-on-demand is one of the major drivers for the global internet TV revenue. Rather than waiting for a TV program to be aired, Internet TV provides users with the flexibility of watching contents wherever and whenever they need, irrespective of screen size (i.e smartphones or TVs).  The demand for content-on-demand is a trend that is expected to continue during the forecast period 2019–2025, fueling the global internet TV market growth at a CAGR of 11% to reach $170 billion by 2025.

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North America dominates the global internet TV market followed by APAC. The presence of a huge amount of production studios in US is increasing the number of content available in Internet TV market. APAC is mainly driven by growing demand for content-on-demand services in China. China, South Korea, Japan, and India are some of the major countries driving the internet TV market. Countries including China, India, South Korea, and Japan have domestic internet TV providers that compete with global players including Netflix and Amazon. A major USP of the domestic internet TV providers is the vast collection of regional contents in the local languages. Some of the major domestic internet TV providers in China are iQIYI owned by Baidu, Youku owned by Alibaba Group and Viu owned by PCCW Media Group.

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Subscription-based and advertisement-based segments generates a major share of the global internet TV market. Internet TV providers including Netflix, Amazon, and Hulu (owned by The Walt Disney Company) rely on subscription-based models and has increased their customer base by considerable amount over the past few years.

“Low price, easy availability, and growth in average data transfer speed of Internet has increased the market potential for Internet TV in developing economies” said Arjun Das, Senior Research Analyst, Infoholic Research

Key segments of the report include:

  • By Type of Content:
    • Content-on-Demand
    • Live Streaming
  • By Revenue Source:
    • Subscription-based
    • Advertisement-based
    • Transaction-based
  • By Region:
    • North America
    • Europe
    • APAC
    • RoW
  • Industry outlook: Market trends, drivers, restraints, and opportunities

Mr. Karthick Subramani

Infoholic Research LLP

Marketing & Communication