Press Release

Rising Income Level and Changing Lifestyle of Consumers are Expected to Steer the Growth of the Home Delivery Market in India

September, 2019

" The home delivery market in India is expected to witness a CAGR of over 23% during the forecast period 2019–2025 "

Bangalore, India, September 3, 2019: In the recently published study Home Delivery Market in India – Drivers, Restraints, Opportunities, Trends, and Forecast up to 2025”, Infoholic Research estimates that there will be huge adoption of home delivery services in India, predominantly due to the growing penetration of Internet and smartphones, especially among the lower-income group. Additionally, the change in the user’s lifestyle and growing consumer spendings will further boost the growth of the home delivery market in India.

Since 2006, Indian per capita income has increased by 45% owing to the increasing employment and consumer spending, primarily due to the boom in IT services in the country. This has resulted in a change in social life and other needs, thereby fueling the demand for home delivery services in India, especially home delivery services associated with food and restaurant. Furthermore, an increase in the number of working women has resulted in an additional source of family income. Hence, urban areas in India are witnessing significant changes in living standards, including changes in lifestyle and food habits. Thus, the demand is increasing for quick access to food at affordable rates, which has further boosted the home delivery market in India.

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Several home delivery service providers are increasingly investing in the business. The industry is dominated by local start-ups, i.e., Swiggy and Zomato, compelling other players to adopt local partnerships, mergers & acquisitions, and strategic collaborations among home delivery service providers, which will help in gaining competitive advantage in this fragmented market. The growing middle-class population in India is among the drivers steering the growth of the Indian online food delivery sector. Key players, including Amazon Transport Services (Amazon), Ekart Logistics, Uber Eats, Swiggy, Zomato, DHL, Blue Dart, FedEx, and Microlise, have a significant presence in the home delivery services market in India.

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The online food services segment is expected to grow at the highest rate in the home delivery market in India due to an increase in the number of start-ups providing competitive food delivery services to consumers. Service providers are increasingly adopting digital transformation over traditional models to offer an improved buying experience to customers.

Rising income level of mid-class consumers and promising end-user base will drive the adoption of home delivery services in India said Rahul Kumar Pandey, Research Analyst, Infoholic Research

Few of the Key Vendors in the Home Delivery Market:

  • Amazon Transport Services (Amazon)
  • Ekart Logistics
  • Uber Eats
  • Swiggy
  • Zomato
  • DHL
  • Blue Dart
  • FedEx
  • Microlise

Key segments of the report:

Home Delivery Market In India Segmentation By Goods

  • Perishable Goods
    • Processed Food (Ready to Eat)
    • Non-processed Food (Fruits, Vegetables, and Other Edibles)
  • Non-perishable Goods
    • Large Home Appliances (Electronics & Accessories)
    • Small Home Appliances
    • Cosmetics & Toiletries (Daily Use Products)
    • Clothing & Accessories
    • Books & Documents
    • Others (Entertainment and Media)

Home Delivery Market In India Segmentation By Type

  • Self-delivery (Owned and Operated)
  • Shared Delivery (Aggregators)
  • Third-party Delivery (Packers & Movers and Other Logistic Services)

Industry outlook: Market trends, drivers, restraints, and opportunities


Mr. Karthick Subramani

Infoholic Research LLP

Marketing & Communication