Press Release

Asia Pacific A2P SMS Market to grow at a CAGR of 6.3% over the period 2016–2022 to aggregate $26.31 billion by 2022

September, 2016

" "

The increasing adoption of mobile technology in current business market has led in massive demand for A2P SMS services. The transactional service holds more than 70% of the market share for overall Asia Pacific A2P SMS market in 2016.

Infoholic Research LLP, a global market research, and consulting organization, has published a study titled “Asia Pacific A2P SMS Market: Drivers, Opportunities, Trends, and Forecasts, 2016–2022” (September 2016).



According to Infoholic Research, there is an increase in the demand for A2P SMS services in Asia Pacific. In Asia Pacific, the increasing mobile subscriber base (feature to smartphone), population, internet user base and emerging IoT technologies such as smart home, identity verification, connected cars, smart healthcare devices, etc. are the major drivers for the A2P SMS growth. A2P SMS is set to be new revenue streams for mobile network operators (MNOs) as decline revenue in traditional services. Many new players are entering the market – this shows how much it impacts A2P SMS market. The APAC A2P SMS market is analyzed by three segments: services, verticals and countries. The market is expected to grow at a CAGR of 6.3% during the period 2016–2022 to touch an aggregate of $26.31 billion by 2022.

Request a sample of this report

“A2P SMS is a new revenue stream in the mobile messaging market. In the next few years, increasing adoption of emerging smart technologies in enterprises and consumer sector will create a huge demand for A2P SMS across all the verticals and also increase demand for several mobile based applications. A2P SMS has become a key revenue pocket for MNOs as A2P messages traffic is expected to reach 2.5 trillion by 2020. Many MNOs are only keen on their regional markets and not capitalizing international A2P traffic, which could rather be the actual revenue stream for them.” – Tariq Ahmed. Shaik, Research Manager at Infoholic Research


Image: Y-O-Y graph of A2P SMS market. Few of the values are hidden. You can find the complete report at Infoholic Research.

With several factors described in the report, will boost the A2P market revenue to a scintillating $26.31 billion in Asia Pacific.
According to the market study, transactional service segment is expected to contribute the major market share followed by promotional service. In the current market scenario, the transactional services are widely getting adopted in enterprises due to the increase in the various business activities (e.x mobile banking/net banking, online purchase etc.) via mobile phones. Further, promotional services are gaining the popularity in the market and enterprises are increasing their brand value, offers, promotional activities via promotional services. In transactional services, customer relationship management services hold more than 60% of the market share followed by interactive services.


Image: A2P SMS vertical wise BSFI leads A2P sms market (50%) followed by IT & telecom, transport, media & entertainment (PIE chart)

In vertical segments, BFSI and retail industries are rapidly adopting transactional services and promotional services. The retail industry is aggressively adopting promotional services by offering many benefits to their customers and provide the real-time access related to their products. The BFSI and retail verticals are contributing more than 50% of the share for Asia Pacific A2P SMS market followed by IT & telecom, transport, media & entertainment. The healthcare, education, government and energy & utilities are set to be the emerging verticals for the market in the next 6–7 years.

On the basis of countries, developing countries hold a bundle of business opportunities compared to developed countries. Developing countries segment covers India, China, Indonesia, Philippines, Vietnam, Thailand, Malaysia and others. Further, increasing mobile subscriber base, internet subscriber base, innovation of network technologies, government initiatives, adoption of advanced technologies – digital technologies, smart technologies and increasing FDI investment are few factors expected to support the A2P SMS market growth. India and China are contributing more than 40% of the market share in 2016 for A2P SMS market.

Purchase a copy of the report Asia Pacific A2P SMS Market: Drivers, Opportunities, Trends, and Forecasts, 2016–2022

 Report Scope: Asia Pacific A2P SMS

  • The report covers the overall adoption rate and usage of Asia Pacific A2P SMS

  •  The A2P SMS market is analyzed based on different segments:

  •  Services – Transitional Services and Promotional Services

  • Verticals – Healthcare, Media & Entertainment, Transport, Logistics & Utilities, Retail, IT & Telecom, Education and Others

  • Countries – India, China, Thailand, Malaysia, South Korea, Japan, Australia, Vietnam, Philippines, Indonesia and Others

  • The report covers drivers, restraints and opportunities (DRO) and also political, economic, social and technological (PEST) factors affecting the market growth over the forecast years (2016–2022)

  • It contains an analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy and views

  • The report covers competitive landscape, which includes mergers & acquisitions, joint ventures & collaborations, and competitor comparison analysis

The report aims to highlight key insights from providers and end-users. The report provides an in-depth analysis and forecast about the industry covering the following key features:
Asia Pacific A2P SMS market is analyzed based on three segments: services, verticals and countries

The report covers the industry segments: BFSI, retail, healthcare, transport, education, IT & telecom, media & entertainment, utilities & logistics and others
An in-depth analysis of the emerging countries and verticals for A2P SMS platform in the next 6–7 years
Provides an in-depth analysis of the key business opportunities in the countries
Gives industry outlooks including current and future market trends and drivers, restraints and emerging technologies
Analyzes the market by developed and developing countries: developed countries are Japan, Singapore, ANZ, South Korea; developing countries are China, India, Philippines, Thailand, Malaysia, Vietnam, Indonesia and others.

About Infoholic Research

Infoholic Research is a global market research and consulting organization providing strategic and high-level market intelligence in emerging and niche technologies. Founded in 2014, we are headquartered in India with an office in the US and with consultants working across the globe. Our market analysis powered by rigorous methodology and quality metrics provides information and forecast across all the emerging markets, technologies and business models. We aim at delivering high-quality results to our clients providing them with in-depth industry insights to identify new business opportunities and nurture their business strategies. For more information, please visit


Mr. Karthick Subramani

Infoholic Research LLP

Marketing & Communication